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How Hotels Bounce Back From the Unexpected

In a discussion on Inside Restoration & Recovery, Martha Lewis and Josh Creznic from BMS CAT explore the challenges of hotel restoration. They highlight the importance of strategic planning and professional execution in minimizing disruption during emergencies.

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

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By Martha Lewis · CommunicationDamageDisasterEmergency
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Key takeaways

01

Hotels require strategic partnerships with restoration providers to manage emergencies effectively.

02

Preparation, communication, and respect for guests are key in restoration efforts.

03

Real-world cases show the impact of swift and efficient restoration response in minimizing business interruptions.

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In this episode of Inside Restoration & Recovery, host Martha Lewis sits down with Josh Creznic, Director of Hospitality Services at BMS CAT, to unpack the unique challenges and critical priorities in hotel restoration.

With over two decades of experience in hospitality—spanning major brands like Marriott and Wyndham—Josh brings deep insight into how restoration teams can best support hotels during disasters. Now at BMS CAT, he uses that experience to bridge the gap between urgent restoration needs and the demands of a 24/7 guest experience.

Josh shares a real-world case of a pipe burst in a high-profile hotel where BMS CAT’s fast response and strategic coordination helped restore flooded floors while minimizing disruption. That meant walking the property with leadership, developing a custom plan, and helping them get “heads in beds” as quickly as possible.

From hurricanes to everyday emergencies, Josh emphasizes the importance of preparation. He encourages hotels and general managers to partner with restoration providers before disaster strikes—walking the property together, identifying vulnerabilities, and building a plan that works in practice, not just on paper.

Throughout the episode, he underlines the importance of professionalism, communication, and respect for the guest experience. “We’re an extension of their brand,” he explains. “Even holding the door for a guest matters.”

This conversation is a must-listen for anyone in the hospitality industry seeking to improve their emergency response strategy, minimize business interruption, and maintain guest satisfaction—even during a crisis.

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ML
Martha Lewis

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More than half of hotels are still short-staffed despite 70% raising pay

More than half of hotels are still short-staffed despite 70% raising pay

AHLA's March 2026 survey of 246 hotel owners found more than half understaffed even though 70% are offering higher wages. Cost of goods and supplies (71%) outranked labor costs (65%) as the most cited financial pressure.

  • 01Cost of goods and supplies (71%) outranked labor costs (65%) among hotel owners' most frequently cited financial pressures in AHLA's 2026 survey.
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A BCG and NYU SPS analysis says 65% of North American hotels reported staffing shortages in 2025. Labor costs rose 11.2% year over year. The report says hotel discovery is shifting to AI assistants, pushing operators to build machine-readable content and integrated data.

  • 01If AI assistants surface only a short list of hotels, content and rate shopping shifts from “best page” SEO to “best answer” data hygiene across channels.
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  • 01Hospitality Technology cited Operto research finding that a competing third-party ad appears on roughly three-quarters of branded hotel searches, with an average of nine such sites bidding on a given hotel's name
  • 02The same report attributed roughly 8% of direct-booking loss to this interception, noting these bookings can be misclassified as ordinary OTA business in PMS reports
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About the Experts

ML
Martha Lewis

Host, Inside Restoration & Recovery

Martha Lewis is the host of Inside Restoration & Recovery, exploring unique challenges and priorities in hotel restoration. She engages with experts to provide insights on restoration strategies and maintaining guest satisfaction during emergencies.

JC
Josh Creznic

Director of Hospitality Services

BMS CAT

Josh Creznic is the Director of Hospitality Services at BMS CAT, bringing over two decades of experience in hospitality including work with major brands like Marriott and Wyndham. He specializes in bridging the gap between urgent restoration needs and maintaining a seamless guest experience.

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