Skip to content
MarketScale
‹ Back to IndustriesHospitality

Hot Tech Trends for Travel in 2018

Like every industry, technology is playing a key role in how the travel and hospitality industry is evolving. There is a basic need for process efficiency, and trends in Artificial Intelligence (AI), facial recognition, virtual reality, mobile booking, and mobile payments are a driving force in the way businesses are adapting for their customers. Virtual…

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

Share
Hot Tech Trends for Travel in 2018

Like every industry, technology is playing a key role in how the travel and hospitality industry is evolving. There is a basic need for process efficiency, and trends in Artificial Intelligence (AI), facial recognition, virtual reality, mobile booking, and mobile payments are a driving force in the way businesses are adapting for their customers.

  1. Virtual Reality – If a picture is worth 1000 words, how much is a 360 hands-on interactive view of your hotel room worth? At least eight of the major hotel chains have implemented VR for customers to check out their rooms for booking, and major airline companies like Lufthansa have adopted VR tours of their planes, too. Even travel agents are using VR to put potential clients in the thick of their destinations.
  2. Mobile Apps and Payments – Mobile commerce is here to stay. In a statistic from Business Insider, by 2020, 45% of $632 billion in commerce sales will be made on mobile devices.[1] Airports, hotels, and booking platforms are stepping up the mobile game by offering app driven solutions such as bag tracking, direct booking, and quick pay options for their customers.
  3. Augmented Reality/Artificial Intelligence – Skyscanner, for example, has a range of ways to book flights, including the use of bots to help you search, select, and pay for your flight. Applications like Alexa, The Skype Group Chat Travel Bot, Expedia’s Facebook Messenger hotel bot, and more are creating smart, interactive booking experiences for travelers. They can also leverage data to generate content tailored to the interests of their users to drive sales and create new revenue streams.

The travel industry is on the forefront of new technology that can enhance other industries. Businesses are evolving fast, and tech-savvy travelers are jumping on the trends that will have a huge impact in the next decade.

[1]

http://www.businessinsider.com/mobile-sales-drive-unexpected-uk-e-commerce-growth-2017-1?r=UK&IR=T

Hospitality: are you visible to AI?

Before they reach out, Hospitality buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Hospitality Insights

What every operations leader can learn from a resort evacuation

What every operations leader can learn from a resort evacuation

A massive fire at a Dominican Republic resort resulted in the evacuation of 1,700 guests, underscoring the importance of effective crisis management. This event provides valuable insights for operations leaders in various fields. The incident highlights the need for preparedness and the ability to handle emergencies efficiently.

  • 01Efficient crisis management is crucial in emergencies.
  • 02Preparedness and quick response can prevent chaos.
  • 03Lessons from such incidents are applicable across industries.

Jun 20, 2026

HITEC 2026: Revinate's Ivy automates up to 80% of routine guest inquiries

HITEC 2026: Revinate's Ivy automates up to 80% of routine guest inquiries

Revinate launched Ivy at HITEC 2026, a decision-intelligence layer that automates up to 80% of routine guest inquiries across its hospitality platform. The launch exemplifies the broader shift toward agentic AI in hospitality, with both property-side and online travel platforms deploying autonomous systems to handle guest interactions and reduce labor costs. Hotel operators are now evaluating where in the guest journey—pre-arrival, on-property, or post-stay—to prioritize AI automation.

  • 01Revinate launched Ivy at HITEC 2026.
  • 02Ivy automates up to 80% of routine inquiries.
  • 03It enhances decision making within Revinate's platform.

Jun 17, 2026

HITEC 2026: Revinate's Ivy targets automation of up to 80% of routine guest inquiries

HITEC 2026: Revinate's Ivy targets automation of up to 80% of routine guest inquiries

Revinate introduced Ivy at HITEC 2026, a decision-intelligence layer built to automate up to 80% of routine guest inquiries across its platform. Priceline's Penny assistant extended the agentic AI trend to online travel, collapsing historically separate support and discovery workflows. The announcements signal that agentic AI has become the organizing principle for major hospitality technology vendors.

  • 01Ivy can automate up to 80% of guest inquiries.
  • 02Introduced by Revinate at HITEC 2026.
  • 03Focuses on enhancing efficiency in hospitality operations.

Jun 17, 2026

Explore More Hospitality Insights

Read more expert perspectives from across Hospitality.

Browse Hospitality Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Hospitality and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512