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Coaching Hospitality Leaders to Develop Sustainable Energy

Driven by consumer desires for new experiences, innovative technologies and environmental impacts – travel is changing. Host Sarah Dandashy explores the technologies and logistics that power travel and the brands that build unforgettable experiences.   Being a leader in any industry is challenging. It can be even more so in the hospitality sector because of the pressure…

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Driven by consumer desires for new experiences, innovative technologies and environmental impacts – travel is changing. Host Sarah Dandashy explores the technologies and logistics that power travel and the brands that build unforgettable experiences.

Being a leader in any industry is challenging. It can be even more so in the hospitality sector because of the pressure to take care of guests and employees. With lots of pivots in the past two years, many hospitality leaders are seeking change and looking for it through professional development. Discussing the topic today, Say Yes to Travel host Sarah Dandashy chatted with hospitality coach and consultant Chelsea Cox Gillman of Tess Cox & Associates.

Gillman’s hospitality journey began in college, working in a restaurant. After graduation, she spent years opening and managing hotels in Beverly Hills, Los Angeles, and New York City.

Now she’s a full-time leadership coach. “I focus on leadership development and building sustainable energy in the workplace. We like to say we support from the inside out.”

Gillman noted that much changed in the industry. Since the pandemic, she has sought to be a “safe place to process experiences and encourage those 1% marginal gains.”

Putting what they learn into action is, of course, the only way to achieve meaningful outcomes. For the future, Gillman shared, “Hotels should continue to invest in their employees. It enriches the future of the business and improves the customer experience.”

While burnout is a theme in the industry, Gillman’s advice is to “prioritize self-care, even if it’s little things throughout the day.” Thinking of it in this way simplifies the concept of self-care and recharges hospitality leaders to manage with sustainable energy.

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More than half of hotels are still short-staffed despite 70% raising pay

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AHLA's March 2026 survey of 246 hotel owners found more than half understaffed even though 70% are offering higher wages. Cost of goods and supplies (71%) outranked labor costs (65%) as the most cited financial pressure.

  • 01Cost of goods and supplies (71%) outranked labor costs (65%) among hotel owners' most frequently cited financial pressures in AHLA's 2026 survey.
  • 02Higher wages are offered by 70% of surveyed hotels; a separate AHLA and Hireology survey fielded between Dec. 6, 2024, and Jan. 3, 2025, put that figure at 47%.
  • 03Some 39% of owners expect 2026 demand to remain relatively stable compared with 2025, 29% expect it to be somewhat stronger and only 6% expect it to be much stronger.

Sep 14, 2026

65% of North American hotels reported staffing shortages in 2025 as AI moves into ops

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A BCG and NYU SPS analysis says 65% of North American hotels reported staffing shortages in 2025. Labor costs rose 11.2% year over year. The report says hotel discovery is shifting to AI assistants, pushing operators to build machine-readable content and integrated data.

  • 01If AI assistants surface only a short list of hotels, content and rate shopping shifts from “best page” SEO to “best answer” data hygiene across channels.
  • 02The biggest blocker to scaling AI in hotels is still plumbing: nearly half of hoteliers report difficulty accessing critical business information, according to Hotel Management.
  • 03Operational AI claims can be tested quickly: housekeeping cycle time and food waste are already instrumented at many brands, so baselines and reporting cadence can be set in the statement of work before deploying.

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Hotels Face Branded-Search Interception as Google Reshapes Booking

Hotels Face Branded-Search Interception as Google Reshapes Booking

Hospitality Technology reported that third-party sites bidding on hotel brand names can intercept guests before they reach a hotel's own checkout, citing Operto research. The outlet also reported that Choice Hotels enabled native checkout inside Google AI Mode while Hilton routes AI-driven searches back to Hilton.com to complete bookings.

  • 01Hospitality Technology cited Operto research finding that a competing third-party ad appears on roughly three-quarters of branded hotel searches, with an average of nine such sites bidding on a given hotel's name
  • 02The same report attributed roughly 8% of direct-booking loss to this interception, noting these bookings can be misclassified as ordinary OTA business in PMS reports
  • 03Choice Hotels announced a Google AI Mode integration allowing guests to complete bookings via Google Pay without leaving Google, according to Choice Hotels' own announcement

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