Skip to content
MarketScale
‹ Back to IndustriesHospitality

CDC Says Cruises Possible by Mid-Summer as Tensions Boil Over

(Bloomberg) — U.S. cruises could resume by mid-summer with restrictions, the Centers for Disease Control and Prevention said Tuesday after Carnival Corp., the largest operator, threatened to relocate ships to other markets. The agency’s signal sent shares of cruise companies rising in after-market trading, with Carnival gaining as much as 4.9%. Royal Caribbean Cruises Ltd….

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

Share
CDC Says Cruises Possible by Mid-Summer as Tensions Boil Over

Get featured

Want to get featured in MarketScale Hospitality?

Create a free MarketScale workspace and get your company's expertise featured across our Hospitality coverage. No credit card, no demo required.

Start free

(Bloomberg) —

U.S. cruises could resume by mid-summer with restrictions, the Centers for Disease Control and Prevention said Tuesday after Carnival Corp., the largest operator, threatened to relocate ships to other markets.

The agency’s signal sent shares of cruise companies rising in after-market trading, with Carnival gaining as much as 4.9%. Royal Caribbean Cruises Ltd. and Norwegian Cruise Line Holdings Ltd. also advanced.

The industry has been pressuring the agency, saying it is restricting their return to the seas even as other hospitality industries like hotels and theme parks reopen. Earlier Tuesday, Carnival threatened to move some U.S. ships to other ports, more than a year after the industry essentially went on hiatus over the Covid-19 pandemic.

The CDC technically lifted its ban on cruises in October but issued a so-called conditional order with a multistep process that companies must meet to sail again. They claim the process is overly burdensome, that the CDC hasn’t met its own timeline, and that the whole process treats them more harshly than other tourism-related businesses. They need about 90 days to prepare ships to sail again, and the uncertainties of the process have left them in limbo.

“CDC is committed to working with the cruise industry and seaport partners to resume cruising following the phased approach outlined in the conditional sailing order,” CDC spokeswoman Jade Fulce said in a response to questions about Carnival. “This goal aligns with the desire to resume passenger operations in the United States expressed by many major cruise ship operators and travelers; hopefully, by mid-summer with restricted revenue sailings.”

‘No Choice’

Carnival warned that its namesake cruise line won’t sit by if the CDC’s process drags on.

“While we have not made plans to move Carnival Cruise Line ships outside of our U.S. home ports, we may have no choice but to do so in order to resume our operations, which have been on ‘pause’ for over a year,” Christine Duffy, president of the company’s namesake Carnival division, said in a statement Tuesday.

The brand is extending the suspension of U.S. operations through the end of June. But under current government restrictions, management essentially had no choice. The company’s Seabourn luxury division announced plans on Tuesday to restart cruises from Greece in July.

The cruise industry in recent weeks has called on the CDC to let voyages from U.S. ports resume by Independence Day, when President Joe Biden has said the country can return to a version of normal. Florida Governor Ron DeSantis, whose state is home to the major lines and a gateway port for Caribbean cruises, added to their voices.

Norwegian Cruise Line Holdings Ltd., the No. 3 player, said Monday it plans to start cruising from U.S. ports on July 4 with fully vaccinated guests and crew.

Cruise Lines International Association, the lobbying group that represents most of the companies, wants the CDC to drop the conditional framework completely and guarantee that sailings can start by July.

By Joyce Koh

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Hospitality starts with a company putting its general managers, operations leads, and brand teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners and operators buy from people who understand the property, and your teams prove it in their own words.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Hospitality Insights

Get new expert content in your inbox.

Hospitality: are you visible to AI?

Before they reach out, Hospitality buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Hospitality expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your general managers, operations leads, and brand teams into the articles, video, and social content Hospitality buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Hospitality Insights

If a competitor's move triggers your rate change, that is market-based pricing, not dynamic

If a competitor's move triggers your rate change, that is market-based pricing, not dynamic

Lighthouse writer Joe Hanly published a ten-strategy hotel revenue management guide on Hotel News Resource on September 8, ranking real-time dynamic pricing first. Its most useful content is a test: a hotel whose rate changes mostly follow a competitor's move is running market-based pricing, whatever it is called internally. A companion explainer says audit the compset and rate plans first.

  • 01Market-based and dynamic pricing both watch competitors; the line Lighthouse draws is whether a competitor's rate is the trigger or one input alongside local events, booking pace and market trends.
  • 02Properties that have gone years without a structured rate-plan review often carry more active plans than anyone tracks, and those legacy floor rates and stay restrictions sit under any pricing engine layered on top.

Sep 18, 2026

Summer 2025 was the weakest US hotel summer in four years, STR data shows

Summer 2025 was the weakest US hotel summer in four years, STR data shows

STR data show summer 2025 was the weakest U.S. hotel summer in four years: demand fell 1.4 million room nights and top 25 market weekday RevPAR dropped 2.3% in mid-August. Business travel plateaued while leisure held up. RevPAR growth returned across major hotel companies in Q1 2026, so 2025 is the comparison base for this year's results.

  • 01Weekday performance is the cleaner read on corporate demand: in the week ending Aug. 16, 2025, top 25 market weekday RevPAR fell 2.3% while non-metro and rural markets grew 0.7% for the full week, per STR.
  • 02The 2025 demand loss was concentrated, not spread evenly: STR traced 45% of the economy-class decline to 10 markets, with Houston and Las Vegas alone near a quarter of it, so a national average can hide a very different local picture.
  • 03The gap between occupancy on the books and occupancy actually realized, flagged by CoStar in Las Vegas, Houston, Philadelphia and Orlando in June 2025, is a sharper thing for a revenue manager to track than headline RevPAR.

Sep 18, 2026

Aimbridge's LIFT tool flags hotel staffing gaps before the financials do

Aimbridge's LIFT tool flags hotel staffing gaps before the financials do

Aimbridge Hospitality has rolled out LIFT, an in-house labor tool, portfolio-wide. It puts forecasting, scheduling and real-time execution in one view, and pilot hotels saw the largest productivity gains in housekeeping and laundry. For hotel owners, staffing misalignment now shows up before the monthly financials rather than after.

  • 01Hotel Business describes LIFT as a proprietary tool that Aimbridge has launched across its own portfolio, which turns labor analytics into a point of comparison between third-party operators.
  • 02Housekeeping and laundry were where pilot hotels saw the biggest productivity gains, which suggests demand-driven scheduling tools have the most room to act in departments where daily workload swings with occupancy.
  • 03Aimbridge has not published numeric pilot results; the signal to watch is whether it releases labor-cost or GOP flow-through figures from the full rollout, which would give owners a real benchmark.

Sep 17, 2026

Explore More Hospitality Insights

Read more expert perspectives from across Hospitality.

Browse Hospitality Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Hospitality and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512