Skip to content
MarketScale
‹ Back to IndustriesHospitality

5 Hospitality lessons learned in 2017

2017 was a year defined by its challenges and crises. In these pivotal moments, the most important lessons are often learned. Here are 5 of those lessons in the hospitality and tourism industries. 1. Develop a communication plan ahead of time. When a crisis hits, knowing who needs to be in the loop and which…

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

Share
5 Hospitality lessons learned in 2017

2017 was a year defined by its challenges and crises. In these pivotal moments, the most important lessons are often learned. Here are 5 of those lessons in the hospitality and tourism industries.

1. Develop a communication plan ahead of time. When a crisis hits, knowing who needs to be in the loop and which emergency services are needed is essential.

In an emergency, miscommunication can be costly. 2. Marketing can supplement product development, but can never replace it.

The glossiest, most trendy marketing will fall flat without a completed product ready to go. 3. A reputation is slowly built and rapidly lost.

Be open to criticism, not defensive. In crises especially, maintaining a sterling reputation is difficult and well worth the effort. 4.

Keep in mind that international tourism hinges on security. In places notorious for their lack of security, tourism will always suffer. Be aware of this relationship and adjust accordingly.

5. Smile and enjoy the work. Customer service is far easier and more effective when done with genuine pleasure.

Aim to please because it makes you feel good, not just for the bottom line. Customers will notice. As the hospitality and tourism industries enter 2018, it’s important not to forget these valuable lessons and others like them. When competition is tight, one slip-up can be costly.

Hospitality: are you visible to AI?

Before they reach out, Hospitality buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Hospitality Insights

What every operations leader can learn from a resort evacuation

What every operations leader can learn from a resort evacuation

A massive fire at a Dominican Republic resort resulted in the evacuation of 1,700 guests, underscoring the importance of effective crisis management. This event provides valuable insights for operations leaders in various fields. The incident highlights the need for preparedness and the ability to handle emergencies efficiently.

  • 01Efficient crisis management is crucial in emergencies.
  • 02Preparedness and quick response can prevent chaos.
  • 03Lessons from such incidents are applicable across industries.

Jun 20, 2026

HITEC 2026: Revinate's Ivy automates up to 80% of routine guest inquiries

HITEC 2026: Revinate's Ivy automates up to 80% of routine guest inquiries

Revinate launched Ivy at HITEC 2026, a decision-intelligence layer that automates up to 80% of routine guest inquiries across its hospitality platform. The launch exemplifies the broader shift toward agentic AI in hospitality, with both property-side and online travel platforms deploying autonomous systems to handle guest interactions and reduce labor costs. Hotel operators are now evaluating where in the guest journey—pre-arrival, on-property, or post-stay—to prioritize AI automation.

  • 01Revinate launched Ivy at HITEC 2026.
  • 02Ivy automates up to 80% of routine inquiries.
  • 03It enhances decision making within Revinate's platform.

Jun 17, 2026

HITEC 2026: Revinate's Ivy targets automation of up to 80% of routine guest inquiries

HITEC 2026: Revinate's Ivy targets automation of up to 80% of routine guest inquiries

Revinate introduced Ivy at HITEC 2026, a decision-intelligence layer built to automate up to 80% of routine guest inquiries across its platform. Priceline's Penny assistant extended the agentic AI trend to online travel, collapsing historically separate support and discovery workflows. The announcements signal that agentic AI has become the organizing principle for major hospitality technology vendors.

  • 01Ivy can automate up to 80% of guest inquiries.
  • 02Introduced by Revinate at HITEC 2026.
  • 03Focuses on enhancing efficiency in hospitality operations.

Jun 17, 2026

Explore More Hospitality Insights

Read more expert perspectives from across Hospitality.

Browse Hospitality Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Hospitality and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512