Skip to content
‹ Back to IndustriesHealthcare

The Health Equity Landscape for 2023. Part 1 of 2.

In a society striving for the best healthcare, any mission that doesn’t consider all people receiving care is likely to fail. Today, the healthcare community recognizes the growing need to track social determinants of health through improved data methods to understand the challenges better and improve health equity outcomes. How can healthcare innovation, technology, or…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

·
Share

Free workspace

Turn your Healthcare expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

In a society striving for the best healthcare, any mission that doesn’t consider all people receiving care is likely to fail. Today, the healthcare community recognizes the growing need to track social determinants of health through improved data methods to understand the challenges better and improve health equity outcomes. How can healthcare innovation, technology, or new care models be addressed without recognizing these solutions must be constructed and delivered on a foundation of equity?

Health equity is the central theme of the debut episode of Verizon Healthcare’s new podcast series focused on connected healthcare. Lea Sims, Verizon’s marketing strategy lead for healthcare, hosts this in-depth discussion of the health equity landscape in 2023. Two thought leaders and innovators in the healthcare space. Robin Goldsmith, Health Innovation Principal at Verizon Business, and Abner Mason, Founder & CEO at SameSky Health, joined Sims for a two-part discussion.

On the first episode of this two-part conversation, Sims, Goldsmith, and Mason discussed the following:

  • Bridging the health equity gap for people impacted by the social determents of health and underserved communities.
  • The current landscape of health equity in 2023
  • Learnings from the pandemic that brought renewed focus on health equity.
  • Breaking down the assumptions behind assumed needs vs. actual needs for people of color and other health equity patient populations.

“We need the data, and we need to come at this from the perspective of being willing to listen to the data and check our assumptions because that’s the only way we’re going to start to make progress here,” Mason said.

Sims, Goldsmith, and Mason’s conversation will continue with part 2 of Verizon Healthcare’s connected healthcare podcast.

Abner Mason is a Harvard University graduate and leader in the drive for health equity. Mason’s dedication to creating a more just, equitable, and effective healthcare system led him to found SameSky Health. He leads a team of diverse professionals who strive every day to improve outcomes and lower costs on behalf of health plans. SameSky Health is a post-Series B venture-backed company with leading investors, including 7wire ventures, Tufts Health Plan, Magnetic Ventures, Salesforce Ventures, and DaVita Venture Group.

Robin Goldsmith is a data-driven sales leader leveraging best-in-class technology and innovation to address healthcare’s most challenging problems and focused on Innovation and strategy with Verizon’s top Enterprise Healthcare clients around connected hospital, virtual care, patient experience, digital front door patient experience, and health information security. He works to co-create business use cases with healthcare stakeholders to address clinical and operational challenges and provide end-to-end solutions to meet their needs.

Lea Sims is a marketing, messaging, and thought leadership strategist with 30+ years’ experience as a communicator, writer, and content developer helping nonprofit healthcare associations and enterprise organizations tell their stories–synthesizing industry voice with organizational narrative, enabling product and sales organizations to make meaningful connections to industry stakeholders, and forging strategic partnerships with influencer groups in key market spaces. Supporting Verizon’s growing healthcare practice as an industry subject matter expert, thought leader, and marketing strategist is her primary focus–everything from product strategy to market narrative to innovation partnerships that advance the digital evolution of care delivery.

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Healthcare, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Healthcare Insights

The physical exam splits into parts, and each goes remote at its own pace

The physical exam splits into parts, and each goes remote at its own pace

One weak link in virtual physical exams is patient technique, since home readings depend on how patients take them.

  • 01Charting what a patient could not do for lack of home equipment is part of the exam record, and federal telehealth guidance ties that documentation to coding and billing.
  • 02Remote exams fit best where home data already accumulates: a week of home blood pressure readings or continuous glucose data shows what a single office reading cannot.

Oct 21, 2026

Healthcare staff judge leadership values by decisions, not statements

Healthcare leaders are judged by their actions and accessibility, not their stated values. Dr. David Schreiner argues that a leader’s legacy rests mostly on how people experienced working for them, while still recognizing financial performance matters. He also urges clearer priorities, visible leadership presence, and stronger succession planning.

  • 01Healthcare employees assess leadership values primarily through decisions made rather than statements.
  • 02Trust in leadership is gained when there is alignment between stated values and actual organizational decisions.

Oct 20, 2026

TotalCare's monthly mock codes paid off in a real code blue

TotalCare's monthly mock codes paid off in a real code blue

TotalCare runs a monthly mock code at each of its freestanding Metroplex emergency rooms, trains BLS, ACLS and PALS in house at no cost to staff, and plans to seek ANCC accreditation so its classes count toward the 20 contact hours Texas requires of nurses. Its ER clinical director credits the drills for a recent code blue the team ran flawlessly.

  • 01Every TotalCare emergency room in the Metroplex now runs a mock code every month, and a physician credited the drills in a text after a recent real code blue.
  • 02ANCC accreditation, which TotalCare is pursuing so its classes can offer contact hours Texas accepts for license renewal, carries a $4,950 first-time application fee effective January 1, 2026, and requires at least six months of compliance before applying.
  • 03A study in an American Heart Association journal found that top hospitals for cardiac arrest survival practiced on a fixed schedule and had responsive leadership, and that the near-universal availability of BLS and ACLS training is unlikely to be sufficient on its own.

Oct 19, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512