Key Lessons Learned in Myopia Management
Building a myopia management practice requires a deliberate, long-term approach centered on patient education, clinical strategy, and practice development. Practitioners must invest time in educating both patients and parents on the importance of myopia control and the available treatment options. Consistent follow-through and a well-structured workflow are essential to sustaining a successful myopia management program.
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Key takeaways
Patience and persistence are critical when establishing a myopia management practice from the ground up.
Patient and parent education is a cornerstone of building trust and driving adoption of myopia management strategies.
A strategic, structured approach to practice workflows helps ensure long-term program success.
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When Dr. Amanda Brown first launched into myopia management, she was the only optometrist in her practice and one of the few in Lubbock, Texas, to offer this service. Fast forward to today, Dr. Brown has grown a successful myopia management specialty. In this ECP Viewpoints Podcast hosted by Dr. Justin Kwan, Dr. Brown shares the key lessons she learned along the way and the blueprint for her current success.
When it comes to getting parents to say "yes" to myopia treatment, Dr. Brown encourages her colleagues just getting started in myopia management not to be discouraged.
"It takes a lot of noes to get to the yeses," Dr. Brown says in the podcast. "So, don't get discouraged. And then the more yeses you get, the more encouraging it will be."
It takes a lot of noes to get to the yeses. So, don't get discouraged. And then the more yeses you get, the more encouraging it will be.
— Dr. Amanda Brown
Other key points from the conversation include:
– The importance of keeping the myopia discussion simple yet impactful and custom-tailoring communication to parents based on their knowledge of myopia.
– How a successful myopia management practice, from scheduling to education, requires a team effort.
– Best practices and confidence builders when treating younger children.
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