Skip to content
‹ Back to IndustriesHealthcare

Healthcare Data Access is Useless Without Proper Tools. How are Electronic Health Record (EHR) Vendors Addressing This?

Healthcare data access is useless without the proper tools. There is a massive amount of healthcare data available, and the Electronic Health Record (EHR) has only catalyzed the growth, with neurological imaging expanding by a factor of 25,000 from the late 1980s to the early 2010s, according to Nature. But data just sitting around…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

·
Share

Free workspace

Turn your Healthcare expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Healthcare data access is useless without the proper tools. There is a massive amount of healthcare data available, and the Electronic Health Record (EHR) has only catalyzed the growth, with neurological imaging expanding by a factor of 25,000 from the late 1980s to the early 2010s, according to Nature. But data just sitting around collecting dust won’t do any good—so what are EHR vendors doing to improve the patient experience? Well, EHR vendors such as Epic, Meditech, and Oracle Center have started working with Big Tech companies to address this issue.

Who are EHR vendors partnering with and why? According to Becker’s Hospital Review, companies like Epic are collaborating with Google Cloud to move EHRs to the Cloud and provide healthcare systems with analytics and artificial intelligence (AI) for improved outcomes. Meditech will also be working with Google; one change includes including the Google Health search and summarization in their EHR to provide a chronological view of health history.

What are some of the other major shifts in EHR vendor and big-wig tech company collaborations? David Kemp, Healthcare Lead at Marketscale, discusses shifts in the healthcare industry and what some of the major EHR vendors have been doing lately to facilitate improved patient outcomes.

David’s Thoughts

“Hey everybody, David Kemp here. I lead the healthcare vertical at MarketScale. You know, what we saw earlier this year were, mid-sized EHR companies like, Meditech and Athena Health, partnering with big tech companies. This was done to provide added benefits and features whether it was Google Cloud, to ensure stability for the providers, through the Meditech EHR platform or ompanies like Athena, partnering with Nuance to deliver an automated artificial intelligence transcription service within the platform.

I thought it was a unique way that these mid-sized EHR companies could start adding benefit and speed to value for their providers and maybe even gain some traction and some market share from large players in space like Epic and Cerner.

But just recently, last month, Epic has started to show signs of repairing their relationships with big techs, specifically Google Cloud, where they helped implement and transition their EHR to the Google Cloud platform for a provider up in New Jersey. And I think it’s a unique shift for Epic strategy in responding to what we’re seeing with some of these mid tech or mid-size companies like Meditech and Athena Health.

So, I think it’s a strategic move to help them shore up any gaps that they have in their platform, but also provide some speed to value for the provider, similar to what we saw in other areas of the industry. So exciting times. It’s, I think, overall, a great sign that large players in the space are showing willingness to open up their platforms and partner with other companies to provide the features and the benefits to the providers that they’re needing in the tough times right now that the providers are experiencing.”

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Healthcare, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Healthcare Insights

The physical exam splits into parts, and each goes remote at its own pace

The physical exam splits into parts, and each goes remote at its own pace

One weak link in virtual physical exams is patient technique, since home readings depend on how patients take them.

  • 01Charting what a patient could not do for lack of home equipment is part of the exam record, and federal telehealth guidance ties that documentation to coding and billing.
  • 02Remote exams fit best where home data already accumulates: a week of home blood pressure readings or continuous glucose data shows what a single office reading cannot.

Oct 21, 2026

Healthcare staff judge leadership values by decisions, not statements

Healthcare leaders are judged by their actions and accessibility, not their stated values. Dr. David Schreiner argues that a leader’s legacy rests mostly on how people experienced working for them, while still recognizing financial performance matters. He also urges clearer priorities, visible leadership presence, and stronger succession planning.

  • 01Healthcare employees assess leadership values primarily through decisions made rather than statements.
  • 02Trust in leadership is gained when there is alignment between stated values and actual organizational decisions.

Oct 20, 2026

TotalCare's monthly mock codes paid off in a real code blue

TotalCare's monthly mock codes paid off in a real code blue

TotalCare runs a monthly mock code at each of its freestanding Metroplex emergency rooms, trains BLS, ACLS and PALS in house at no cost to staff, and plans to seek ANCC accreditation so its classes count toward the 20 contact hours Texas requires of nurses. Its ER clinical director credits the drills for a recent code blue the team ran flawlessly.

  • 01Every TotalCare emergency room in the Metroplex now runs a mock code every month, and a physician credited the drills in a text after a recent real code blue.
  • 02ANCC accreditation, which TotalCare is pursuing so its classes can offer contact hours Texas accepts for license renewal, carries a $4,950 first-time application fee effective January 1, 2026, and requires at least six months of compliance before applying.
  • 03A study in an American Heart Association journal found that top hospitals for cardiac arrest survival practiced on a fixed schedule and had responsive leadership, and that the near-universal availability of BLS and ACLS training is unlikely to be sufficient on its own.

Oct 19, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512