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Video Of The Week: Melt Ice Creams

MarketScale visits a growing ice creamery and sits down with owner, Mark Seher, to discuss what it means to be a small business owner and how they are centralizing their operation.

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

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MarketScale visits a growing ice creamery and sits down with owner, Mark Seher, to discuss what it means to be a small business owner and how they are centralizing their operation.

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Restaurants are buying more customer tech even as visits stay 7% below 2019

Restaurants are buying more customer tech even as visits stay 7% below 2019

U.S. restaurant operators are budgeting more customer-facing technology for 2026, with 60% prioritizing customer experience investments, according to the National Restaurant Association data reported by Restaurant Business. The push comes while average chain restaurant occasions remain 7% below 2019 levels, a gap Restaurant Business says has persisted even as kiosks, digital menu boards, loyalty programs, and AI tools proliferated. Bar & Restaurant’s reporting on high-volume staffing shows why the timing matters operationally: with labor still tight and peak periods exposing process friction, operators are trying to shift guest decisions earlier, improve scheduling discipline, and free managers to coach instead of firefight. The near coin-flip in consumer sentiment, 41% saying tech improves hospitality versus 38% saying it hurts, indicates deployments that reduce staff burden without making the guest feel “sent to a screen” will be the ones that hold up in 2026 traffic conditions.

  • 01A useful benchmark for 2026 tech budgeting: 60% of operators plan to invest in customer-experience tech, but that category only outpaces front-of-house tech (54%) by six points, so many programs will compete for the same dollars and implementation bandwidth, according to the National Restaurant Association data reported by Restaurant Business.
  • 02The metric mismatch is becoming a planning risk: Restaurant Business says kiosks can lift sales per transaction, but operators still lack a clean way to measure whether customer-facing automation quietly suppresses visits, especially when chain occasions are already 7% below 2019.
  • 03For high-volume concepts, the highest-ROI “tech” may be workflow discipline: Bar & Restaurant reports operators leaning on forecasting, clear labor rules, and centralized reservation and add-on decisions to reduce peak-hour conflict, which can make customer tech feel like convenience rather than a substitute for hospitality.

Sep 1, 2026

Outback’s 600-manager reset puts kitchen discipline back at the center

Outback’s 600-manager reset puts kitchen discipline back at the center

Outback Steakhouse brought managers from roughly 600 restaurants together for its first systemwide conference since before the pandemic, signaling that the brand is again prioritizing operational standardization as it works its turnaround. Restaurant Business reported Outback posted 1.4% same-store sales growth last quarter, its best in more than three years, along with improving guest scores and a higher mix of premium items. Two QSR Magazine analyses outline areas operators are focusing on: kitchen-equipment discipline through asset lifecycle management and total cost of ownership, and store design as a factor tied to repeat visits, with the National Restaurant Association estimating QSRs get about 71% of revenue from repeat customers. For multi-unit operators, the practical takeaway is that repeatable execution often depends on standardized specifications, maintenance data, and remodel programs that protect retention and throughput, not only pricing actions.

  • 01The return of large-scale manager conferences is an operational tell: brands are re-centralizing standards and training, which makes equipment specs, service models, and maintenance playbooks easier to scale.
  • 02For chains that still buy equipment on sticker price, QSR Magazine’s push toward total cost of ownership reframes procurement as an uptime and utilities decision, not a capex line item.
  • 03QSR Magazine, citing the National Restaurant Association’s estimate that about 71% of QSR revenue comes from repeat customers, frames store design and the in-restaurant environment as part of the discussion around repeat visits.

Sep 1, 2026

Sweetmore’s Fantasy Baking deal shows food M&A is buying plant capacity

Sweetmore’s Fantasy Baking deal shows food M&A is buying plant capacity

Recent M&A activity in the food industry emphasizes expanding production capabilities by acquiring plant capacity. Companies are focusing on increasing their production lines and sites to enhance fulfillment speed. This trend highlights the importance of scalable operations in the competitive food sector.

  • 01Food industry M&A is prioritizing the acquisition of plant capacity to boost production capabilities.
  • 02Companies are expanding their production lines and sites for faster fulfillment.
  • 03Scaling operations is becoming crucial for competitiveness in the food sector.

Aug 28, 2026

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