Skip to content
MarketScale
‹ Back to IndustriesFood & Beverage

Tips for Helping Your Small Business Survive Long Lead Times

Key Points: In order to have consistent inventory during global supply chain shake-ups, companies have diversified products by finding suppliers and manufacturers that operate within the United States. Fetch RI has seen a lot of persisting supply chain challenges, including long lead times and delayed supply shipments. The company has made changes in purchasing…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

Share

Get featured

Want to get featured in MarketScale Food & Beverage?

Create a free MarketScale workspace and get your company's expertise featured across our Food & Beverage coverage. No credit card, no demo required.

Start free

Key Points:

  • In order to have consistent inventory during global supply chain shake-ups, companies have diversified products by finding suppliers and manufacturers that operate within the United States.
  • Fetch RI has seen a lot of persisting supply chain challenges, including long lead times and delayed supply shipments.
  • The company has made changes in purchasing procedures by doubling and tripling the amount of time it expects for a product to arrive after ordering it.

Commentary:

Through the pandemic, small business owners across the country scrambled to keep up with ever-changing mandates and are still dealing with supply chain challenges that plague virtually every industry. Adjusting operations has become necessary for most businesses to stay alive, and Johnna Devereaux, the owner of Fetch RI, a Rhode Island based holistic pet boutique and supply store, shared with MarketScale how she pivoted during these trying times and what learning lessons can apply to other entrepreneurs facing long lead times.

Abridged Thoughts:

The last year and a half has proven to be very difficult for small businesses. Specifically in our store, we’ve seen a lot of issues with products coming in and delivery times. One of the things that we’ve done to pivot with this challenge is to change our purchasing procedures. We have basically doubled, if not tripled, the amount of time that we’re taking from ordering a product to when we’re expecting it to arrive. We’ve also diversified our products and looked into different areas that we might not have otherwise looked in to find Made in the USA products, products by crafters, small businesses, looking through different avenues, different channels than we normally would have.

Adjusting to Supply Chain Issues Ahead of Holiday Season Demand

Why Can’t the Supply Chain Solve its Oversight Issues?

Video TranscriptExpand ↓

What a time to be a small business owner through the pandemic, small business owners across the country scrambled to keep up with ever changing mandates. And now, with supply chain challenges that plague virtually every industry, adjusting operations has become necessary for most businesses to stay alive. And Joanna Devereaux, the owner of fetch r.I., a Rhode Island based holistic pet boutique and supply store, shares with us how she's pivoted during these trying times. The last year and a half has proven to be very difficult for small businesses, specifically in our store. We've seen a lot of issues with products coming in and delivery times. One of the things that we've done to pivot with this challenge is to change our purchasing procedures. We have basically doubled, if not tripled, the amount of time that we're taking from ordering a product to when we're expecting it to arrive. We've also diversified our products and looked into different areas that we might not have others to otherwise looked in to find made in the USA products, products by crafters, small businesses looking through different avenues, different channels than we normally would have. If you're the owner of a small business dealing with similar challenges, Joanna has a few recommendations for you. So what I would recommend to all of the small businesses out there is think outside of the box. Never give up and just keep going at it. Things will change. And when they do, you'll still be in business for up to date news and expert commentary. Head to market scale to see the latest.

Your experts belong here

Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Processors and grocery buyers vet suppliers hard, and your operations people are the ones who can satisfy them.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Food & Beverage Insights

Get new expert content in your inbox.

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Food & Beverage expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your plant managers, quality leads, and R&D teams into the articles, video, and social content Food & Beverage buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Food & Beverage Insights

Leased modular cold storage trims upfront costs 20% to 30%, Titan Cold Storage says

Leased modular cold storage trims upfront costs 20% to 30%, Titan Cold Storage says

Titan Cold Storage's Søren Skov Mogensen, writing in Food Logistics, says leased modular cold storage units cut upfront construction costs 20% to 30% and can cut operating energy costs up to 30%. Newmark reports U.S. cold storage vacancy rising while demand grows. For food supply chain planners, the deciding variable is confidence in demand: steady, long-term load still favors a permanent build, while volatile peaks favor leased capacity.

  • 01Rising vacancy and rising demand at the same time, per Newmark's 2H 2025 report, means the U.S. cold storage market has spare space and a shortage of the right space; the useful question is now what kind of capacity, where, and for how long.
  • 02A 2023 Frontiers study of 67 cold stores found field energy use ran up to 30% above laboratory conditions, so a lease quote should be judged on the provider's measured fleet energy data, not on rated performance.
  • 03Leased modular units fit operators with a stable baseline and volatile peaks (harvest compression, plant renovations, rerouted supply); Titan's own author says permanent construction still makes sense where demand is long-term and steady.

Sep 18, 2026

Hain Celestial is selling most of its international business to AURELIUS for $323 million

Hain Celestial has signed a definitive agreement, announced Sept. 14, to sell most of its International business to private equity firm AURELIUS for an estimated $323 million in cash. Ella's Kitchen and New Covent Garden soups are included. Retailers, distributors and suppliers trading with those brands could face a new counterparty once the deal closes, though no closing date has been reported.

  • 01Hain expects $305 million to $310 million in net proceeds on an estimated $323 million headline price, and the announcement does not itemize what accounts for the difference.
  • 02The package spans Ella’s Kitchen baby and kids foods, Joya and Natumi plant-based beverages, Hartley’s jelly, Linda McCartney Foods, Cully & Sully, and the Yorkshire Provender and New Covent Garden soup brands; if the deal closes as described, multi-category buyers could be dealing with one new owner across them.
  • 03The signal to watch is a closing date and any transition arrangements; neither is in the reporting so far, so day-to-day trading terms for these brands remain as they are until that changes.

Sep 18, 2026

Drinks are the clearest format for wellness-led growth through 2026

Drinks are the clearest format for wellness-led growth through 2026

Zappi's March list of food and beverage categories expected to emerge or strengthen through 2026 covers functional foods, functional beverages and gut-health platforms, and uses hemp-derived THC drinks as its clearest example of how a new category forms. Morning Consult data reported by Food Dive backs the beverage call: eight of 25 five-year growth brands were drinks, none packaged food. Only 14% of 2,800 brands saw purchase consideration rise in 2026.

  • 01Beverages took eight of the 25 slots on Morning Consult's five-year growth list and packaged food took none, a hard benchmark for anyone weighting a 2027 launch pipeline by format.
  • 02The sharper question for any new concept: does it borrow familiarity shoppers already have, the way Coca-Cola's Mr. Pibb relaunch did, or does it have to build awareness before a benefit claim can do any work?
  • 03Hemp-derived THC beverages reached about $2.8 billion in sales in 2023, per Brightfield Group data cited by Zappi, with more growth expected as distribution widens.

Sep 17, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Food & Beverage and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512