Skip to content
MarketScale
‹ Back to IndustriesFood & Beverage

The Newest Ways Restaurants Are Embracing Automation

A recent Capterra Survey found that restaurant automation is on the rise. It comes as no surprise. Covid spurred innovation and restaurant technology. And since returning to normal, restaurants have faced wave after wave of challenges. Inventory challenges, increasing prices, and labor shortages create a historically negative restaurant space. “People were looking for solutions to…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

Share

Get featured

Want to get featured in MarketScale Food & Beverage?

Create a free MarketScale workspace and get your company's expertise featured across our Food & Beverage coverage. No credit card, no demo required.

Start free

A recent Capterra Survey found that restaurant automation is on the rise. It comes as no surprise. Covid spurred innovation and restaurant technology. And since returning to normal, restaurants have faced wave after wave of challenges. Inventory challenges, increasing prices, and labor shortages create a historically negative restaurant space. “People were looking for solutions to become more sufficient and turned to automation,” said Barbara Castiglia of Modern Restaurant Management.

According to the study, up to 76% of respondents reported using automation in three or more areas. “They’re finding that it works. That it benefits many levels,” said Castiglia. “Three quarters say it’s easy to use to employees, so it’s welcome in that regard, and it’s helping them better do their jobs.”

Prioritizing Human Touch Points

The return on the technology is encouraging more automation adoption. “Half say it’s increased revenue since they’ve started implementing all of the automation tools,” said Castiglia. “It’s a lot of room for growth and advancement in the automation area for restaurants.”

The roles that are ‘safest’ from a takeover from automation are the ones that offer a human touch. Restaurants prioritize food preparation, serving, quality control, and hospitality roles like chefs, cooks, and managers. The functions at risk of being replaced by automation include front-of-house hostesses, drive-thru operators, and baristas. On the quick service side, 61% of leaders believe dishwashers can be automated with existing tech (Capterra).

Of course, automation works best when it highlights the care and hospitality restaurants offer. Chefs are currently the safest restaurant role (Franchising.com). “It accents what the restaurant can do,” said Castiglia, who is taking care of its patrons at the end of the day.

Automation Gone Awry

When it works, the advantages are clear. But the technology is relatively new. Automation hiccups are happening left and right. Recently, a food delivery robot ignored crime scene tape in California, and a payment glitch left football fans with empty accounts. In these situations, the automation was not in line with the hospitality of the restaurant industry.

Let us start in Sunny California, where a food delivery robot reportedly ignored crime scene tape (Police 1). A passerby filmed the robot looking for alternative ways around the crime scene tape. According to one report, someone lifted the tape so the robot could pass. Another report said the robot was waved through, which is why it passed the tape. The company of the robot released a statement saying that the programming prevents the robot from passing barriers like crime scene police tape.

Card payments are one of the oldest forms of restaurant automation. It’s still prone to issues. Fans were baffled after the home opener Green Bay Packers game when their cards were charged multiple times for one purchase. One fan was charged twelve times for two sodas (Fox 11).

Automation definitely has room for improvement in the restaurant industry. As the trend becomes the norm, we can count on a few hiccups along the way, but ultimately, it will benefit restaurants, workers, and patrons.

Your experts belong here

Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Processors and grocery buyers vet suppliers hard, and your operations people are the ones who can satisfy them.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Food & Beverage Insights

Get new expert content in your inbox.

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Food & Beverage expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your plant managers, quality leads, and R&D teams into the articles, video, and social content Food & Beverage buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Food & Beverage Insights

Leased modular cold storage trims upfront costs 20% to 30%, Titan Cold Storage says

Leased modular cold storage trims upfront costs 20% to 30%, Titan Cold Storage says

Titan Cold Storage's Søren Skov Mogensen, writing in Food Logistics, says leased modular cold storage units cut upfront construction costs 20% to 30% and can cut operating energy costs up to 30%. Newmark reports U.S. cold storage vacancy rising while demand grows. For food supply chain planners, the deciding variable is confidence in demand: steady, long-term load still favors a permanent build, while volatile peaks favor leased capacity.

  • 01Rising vacancy and rising demand at the same time, per Newmark's 2H 2025 report, means the U.S. cold storage market has spare space and a shortage of the right space; the useful question is now what kind of capacity, where, and for how long.
  • 02A 2023 Frontiers study of 67 cold stores found field energy use ran up to 30% above laboratory conditions, so a lease quote should be judged on the provider's measured fleet energy data, not on rated performance.
  • 03Leased modular units fit operators with a stable baseline and volatile peaks (harvest compression, plant renovations, rerouted supply); Titan's own author says permanent construction still makes sense where demand is long-term and steady.

Sep 18, 2026

Hain Celestial is selling most of its international business to AURELIUS for $323 million

Hain Celestial has signed a definitive agreement, announced Sept. 14, to sell most of its International business to private equity firm AURELIUS for an estimated $323 million in cash. Ella's Kitchen and New Covent Garden soups are included. Retailers, distributors and suppliers trading with those brands could face a new counterparty once the deal closes, though no closing date has been reported.

  • 01Hain expects $305 million to $310 million in net proceeds on an estimated $323 million headline price, and the announcement does not itemize what accounts for the difference.
  • 02The package spans Ella’s Kitchen baby and kids foods, Joya and Natumi plant-based beverages, Hartley’s jelly, Linda McCartney Foods, Cully & Sully, and the Yorkshire Provender and New Covent Garden soup brands; if the deal closes as described, multi-category buyers could be dealing with one new owner across them.
  • 03The signal to watch is a closing date and any transition arrangements; neither is in the reporting so far, so day-to-day trading terms for these brands remain as they are until that changes.

Sep 18, 2026

Drinks are doing the heavy lifting for new food and beverage categories in 2026

Drinks are doing the heavy lifting for new food and beverage categories in 2026

Zappi's March list of food and beverage categories expected to emerge or strengthen through 2026 covers functional foods, functional beverages and gut-health platforms, and uses hemp-derived THC drinks as its clearest example of how a new category forms. Morning Consult data reported by Food Dive backs the beverage call: eight of 25 five-year growth brands were drinks, none packaged food. Only 14% of 2,800 brands saw purchase consideration rise in 2026.

  • 01Beverages took eight of the 25 slots on Morning Consult's five-year growth list and packaged food took none, a hard benchmark for anyone weighting a 2027 launch pipeline by format.
  • 02The sharper question for any new concept: does it borrow familiarity shoppers already have, the way Coca-Cola's Mr. Pibb relaunch did, or does it have to build awareness before a benefit claim can do any work?
  • 03Hemp-derived THC beverages reached about $2.8 billion in sales in 2023, per Brightfield Group data cited by Zappi, with more growth expected as distribution widens.

Sep 17, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Food & Beverage and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512