Skip to content
‹ Back to IndustriesFood & Beverage

Made In America: A Preview of the History of Kentucky Bourbon

Why stay in America? In today’s global marketplace there are are still companies surviving and thriving right in our own backyard. We’re hitting the road in search of America’s most interesting companies to answer one question: Why are you proud to be made in America? Liquid Gold If you’ve ever had a glass of…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

·
Share

Free workspace

Turn your Food & Beverage expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Why stay in America?

In today’s global marketplace there are are still companies surviving and thriving right in our own backyard. We’re hitting the road in search of America’s most interesting companies to answer one question: Why are you proud to be made in America?

Liquid Gold

If you’ve ever had a glass of American Whiskey, there’s a high chance it was distilled near Lexington, Kentucky. On this bonus episode of Made In America, we are going to discover what has made this drink so popular for generations, and how Kentucky puts its own stamp on it.

Kentucky’s reputation for producing whiskey goes back all the way to the founding of America, but the actual bourbon trail didn’t begin until the turn of the 21st century.

The Kentucky Distillers association united seven distilleries in the region to create the Kentucky Bourbon Trail program. This has resonated with tourists all over the world as more than one million visitors make the pilgrimage to the Mecca of distilling each year to enjoy the sights, sounds, and, most importantly, the flavors of the most bourbon-rich region in the country.

Our first stop on the trail took us to Town Branch, the first distillery to be built in Lexington proper in more than 100 years. While they might be newer to the game than some of the other well-known distilleries, their methods adhere to the strong history and tradition of bourbon in the region.

We also stopped by Buffalo Trace, which sits on sacred ground in the distilling world and is listed in the Guinness Book of World Records as the oldest operating bourbon distillery. The history and tradition runs deep here – so deep, that some of it might be right beneath your feet and you would never even know it. Stay tuned to see what we’re talking about!

The Full Episode

To ensure that you don’t miss this episode of Made in America the second it comes out, or any MarketScale original content, subscribe to our newsletter on the righthand side of this page!

Coming Up Next

Stay glued to MarketScale for every episode of Made in America and keep an eye out for bonus content from each stop!

Future Episodes:

Your experts belong here

Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Processors and grocery buyers vet suppliers hard, and your operations people are the ones who can satisfy them.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Food & Beverage, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Food & Beverage expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your plant managers, quality leads, and R&D teams into the articles, video, and social content Food & Beverage buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Food & Beverage Insights

Tailored Bottling's Dearborn plant is built for 750 million cans and bottles a year

Tailored Bottling's Dearborn plant is built for 750 million cans and bottles a year

Tailored Bottling Solutions' Dearborn, Michigan plant is designed for about 750 million beverage units a year but is still ramping up. Only 18 people work there today. Staffing up to three shifts, roughly 45 to 50 workers, sets how quickly beverage brands can use that capacity.

  • 01Dearborn's 750 million-unit design runs on 18 workers today. Three full shifts need about 45 to 50, so headcount is the best public read on when full output arrives.
  • 02The Dearborn plant’s equipment is built for up to 750 million units a year, depending on the ramp.
  • 03TBS says its Miami site, TBS South, is fully operational and has completed large-scale runs and signed multi-year production agreements.

Oct 8, 2026

Thank-yous at the drive-thru window drop 23.9 points when AI takes the order

Thank-yous at the drive-thru window drop 23.9 points when AI takes the order

Voice AI completed the full order or engagement 40% of the time, up from 20%. But when AI handled the order, window staff said thank you 23.9 points less often. Accuracy and satisfaction rose even as ease of use worsened.

  • 01AI handled the full order or engagement in 40% of the voice AI encounters shoppers tallied, up from 20%. Yet when AI handled the order, instances of window workers saying thank you dropped 23.9 percentage points.
  • 02AI-only greetings fell to 50% of encounters from 70%, while full AI completion rose to 40% from 20%. In AI-built restaurants where AI took 81% of orders end to end, satisfaction reached 92.6%.
  • 03Weak greetings predate AI: 27.9% of counter guests at ten major chains weren't greeted, suggesting the drive-thru gap is an existing habit AI makes easier to see.

Oct 8, 2026

Seneca Trading names Roger Lund to run pet food division

Seneca Trading names Roger Lund to run pet food division

Seneca Trading has named Roger Lund general manager of its pet food division, according to Petfood Industry. Lund will lead expansion of the company's ingredient portfolio for pet food manufacturers throughout North America as the privately owned supplier of animal protein and agricultural ingredients grows its operations.

  • 01Seneca Trading supplies animal protein and agricultural ingredients via farm-direct sourcing to livestock feed, pet food, and biorefining sectors
  • 02Roger Lund joins as pet food division general manager to lead ingredient portfolio expansion across North America
  • 03Pet food manufacturers seeking diversified suppliers of farm-sourced ingredients should monitor what specific ingredients Seneca adds first under Lund

Oct 7, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Food & Beverage and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512