Skip to content
MarketScale
Demo
‹ Back to Industries

Food & Beverage

Going the Extra Mile with Your Food Truck

Food trucks have driven a successful food business path, growing to more than a $2-billion-per-year industry. On The Move’s Marketing Director, CJ Stratte, and Senior Sales Executive Tim Moranz gave their impressions on what can help separate one food truck owner’s business from the rest of the pack on this episode of Impressions. “This…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

Share

Food trucks have driven a successful food business path, growing to more than a $2-billion-per-year industry. On The Move’s Marketing Director, CJ Stratte, and Senior Sales Executive Tim Moranz gave their impressions on what can help separate one food truck owner’s business from the rest of the pack on this episode of Impressions.

“This industry is growing and changing so rapidly,” Moranz said, “that they have to be unique. They have to find a niche that sets them apart from their competition.”

The innovations On The Move puts into its food truck vehicles are focused on that very thing: setting themselves apart from the competition. Increased truck size to accommodate additional food sales and a patented extended slide-out and step-down service area are two innovations On The Move uses to improve the amount of work and storage space without compromising employee comfort or safety.

“With the growth and popularity of food trucks, we have to be able to feed more people,” Stratte said. “We see trucks with lines around the block, now.”

Well-supplied food trucks are a necessity.

“Most of these mom-and-pop operators only run them during the summer months or when its good weather. We’re winterizing the trucks for year-round use,” Moranz added.

Some of the criteria Stratte said go into On The Move’s food truck ideas and innovations involve making a unique, safe, clean and unparalleled customer experience for food truck operators.

Double-serving windows and an easy-to-use menu screen are more features that make On The Move’s trucks easy for customers to order.

For the latest news, videos, and podcasts in the Food & Beverage Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

New to MarketScale?

MarketScale is the platform Food & Beverage companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Food & Beverage Insights

FDA slows synthetic-dye phase-out as 160 food and ag groups press for USMCA renewal

FDA slows synthetic-dye phase-out as 160 food and ag groups press for USMCA renewal

The FDA has revised its timeline for phasing out petroleum-based synthetic food dyes, slowing a process it announced in April 2025 with a target end date of 2027. Separately, nearly 160 food and agriculture organizations have signed a coordinated letter urging USMCA renewal before the agreement's July 1 review deadline. Additional regulatory fronts — including a California ultra-processed food labeling bill, a bipartisan FDA import-destruction measure, and a USDA domestic fertilizer push — are compounding compliance demands across the food and agriculture sector.

  • 01FDA has revised its synthetic dye phase-out schedule, slowing a voluntary removal program originally targeting six petroleum-based color additives by end of 2027.
  • 02Nearly 160 food and agriculture groups have urged USMCA renewal before the July 1 joint review deadline, warning that inaction could disrupt cross-border supply chains.
  • 03California's AB 2244 and a bipartisan federal bill targeting unsafe food imports are adding new compliance layers for food manufacturers and retailers.

Jun 17, 2026

FDA slows synthetic-dye phase-out as 160 food and ag groups push to renew USMCA

FDA slows synthetic-dye phase-out as 160 food and ag groups push to renew USMCA

The FDA's April 2025 voluntary initiative to phase out petroleum-based synthetic dyes from the U.S. food supply has generated a wave of corporate commitments, with major brands targeting 2026–2027 deadlines. However, Consumer Reports found that many large food companies have yet to pledge any changes, even where natural alternatives are already used abroad. Meanwhile, broader regulatory shifts — including a USDA reorganization affecting food assistance programs and new legislative proposals on food labeling and import safety — are reshaping the operating environment for food and beverage manufacturers.

  • 01The FDA is working with industry to eliminate six certified petroleum-based color additives from the U.S. food supply by the end of 2027, after revoking authorization for Red No. 3 earlier in 2025.
  • 02A March 2026 Consumer Reports survey found 72 percent of U.S. adults are at least somewhat concerned about synthetic dyes, and 66 percent say companies should be required to phase them out — yet many major brands have made no commitments.
  • 03Separate regulatory pressures are mounting: California advanced a non-ultra-processed food labeling bill, Congress moved bipartisan legislation to let the FDA destroy unsafe food imports, and the USDA reorganized its food nutrition administration amid leadership changes.

Jun 17, 2026

The Produce Distribution Industry Needs Flexibility, Empathy, and a New Generation of Talent

The Produce Distribution Industry Needs Flexibility, Empathy, and a New Generation of Talent

Produce distributors are facing tightening margins and supply chain pressures that demand more flexible operations and empathetic leadership. AJ Krow argues that attracting and retaining a new generation of talent is critical to the industry's long-term survival. Modernizing workplace culture and rethinking traditional distribution practices are central to meeting these challenges.

  • 01Produce distributors must adapt operations to withstand tightening margins and supply chain volatility.
  • 02Empathetic leadership and flexible workplace culture are essential to attracting younger talent to the industry.
  • 03A generational shift in the workforce requires the produce distribution sector to rethink recruiting and retention strategies.

May 1, 2025

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

For Food & Beverage teams

See how Food & Beverage teams use MarketScale →

Customer Stories & Case Studies

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›
Keep exploring

More from Food & Beverage

Food & Beverage hubMore expert Food & Beverage coverage.Explore →Customer Stories & Case StudiesTurn supply-chain wins into proof.Explore →AMAG Studio DayOne production, 20–30 clips.Explore →State of B2B MarketingWhat is working in B2B marketing now.Explore →