Craft Brew Event Aims To Break Down Barriers To The Industry
The craft beer world can be intimidating, says organizer and Fresh Fest co-founder Day Bracey. The Brewers Association estimates more than 85 percent of craft beer drinkers are white, and mostly male. The people making the beer are overwhelmingly white and male as well. “People aren’t marketing or even looking to the black community, or a lot of women,…
This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.
Get featured
Want to get featured in MarketScale Food & Beverage?
Create a free MarketScale workspace and get your company's expertise featured across our Food & Beverage coverage. No credit card, no demo required.
The craft beer world can be intimidating, says organizer and Fresh Fest co-founder Day Bracey. The Brewers Association estimates more than 85 percent of craft beer drinkers are white, and mostly male. The people making the beer are overwhelmingly white and male as well.
“People aren’t marketing or even looking to the black community, or a lot of women, to be craft brewers,” Bracey said.
Your experts belong here
Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.
Processors and grocery buyers vet suppliers hard, and your operations people are the ones who can satisfy them.
