Craft Brew Event Aims To Break Down Barriers To The Industry
The craft beer world can be intimidating, says organizer and Fresh Fest co-founder Day Bracey. The Brewers Association estimates more than 85 percent of craft beer drinkers are white, and mostly male. The people making the beer are overwhelmingly white and male as well. “People aren’t marketing or even looking to the black community, or a lot of women,…
This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.
Free workspace
Turn your Food & Beverage expertise into content.
Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.
The craft beer world can be intimidating, says organizer and Fresh Fest co-founder Day Bracey. The Brewers Association estimates more than 85 percent of craft beer drinkers are white, and mostly male. The people making the beer are overwhelmingly white and male as well.
“People aren’t marketing or even looking to the black community, or a lot of women, to be craft brewers,” Bracey said.
Your experts belong here
Every story in MarketScale Food & Beverage starts with a company putting its plant managers, quality leads, and R&D teams on the record. Buyers are already reading this topic. The only question is whose experts they find.
Processors and grocery buyers vet suppliers hard, and your operations people are the ones who can satisfy them.