Skip to content
MarketScale
‹ Back to IndustriesFood & Beverage

What Will COVID-19’s Lasting Impact on Foodservice Be?

The spread of the novel coronavirus and the ensuing COVID-19 pandemic have caused dramatic shifts in every corner of our global society – and foodservice is no exception. Even now, as diners trickle back into physical restaurants and dine in under social distancing regulations, some of the long-term ripple effects of this unprecedented period of…

This story was produced through MarketScale. See how Food & Beverage teams put it to work with Customer Stories & Case Studies.

Share
What Will COVID-19’s Lasting Impact on Foodservice Be?

The spread of the novel coronavirus and the ensuing COVID-19 pandemic have caused dramatic shifts in every corner of our global society – and foodservice is no exception.

Even now, as diners trickle back into physical restaurants and dine in under social distancing regulations, some of the long-term ripple effects of this unprecedented period of uncertainty are starting to become apparent.

So, how will foodservice be changed as we enter the post-pandemic new normal?

Let’s explore some key trends likely to pop up as the world’s restaurants, c-stores and more prepare for the future of foodservice.

– The Rise of Ghost Kitchens and Contactless Pickup and Delivery

“Ghost kitchens,” or those operating solely for the purpose of pickup and delivery, could see a continued role even after the pandemic draws to a close. Chains like Chipotle have already taken steps to divide preparation of food for to-go orders and in-house diners, and more restaurants could follow suit. This could help keep up with more likely demand for pickup and delivery options, particularly of the contactless variety, as consumers have become reliant on these methods in the past few months and will most likely incorporate them into their permanent dining habits.

– A Potential Push Toward Limited Menus and Old Favorites

With operational expenses and efficiency at the forefront and limited menus already a reality to better account for sanitization efforts, restaurants’ focus on providing a smaller menu could persist. Consumers are also likely to fall back on comfort foods that make them feel safer as in-person dining ramps up, so it may not be the time for experimentation.

– A Step Back From Sustainability in the Short Term

Sustainable hasn’t always meant cost-effective, and restaurants and c-stores are looking for every potential saved dollar. While overall trends toward sustainability will eventually win out, we could see a brief return to fewer plant-based options and sustainable operational efforts over the short term.

– Increasing Contactless Options at C-Stores and More

Grab-and-go areas, contactless payment, mobile apps and other initiatives aimed at reducing touchpoints in foodservice will likely continue enjoying a boon – and they also bring the added bonus of helping foodservice operations reduce labor costs during a time when labor management and expenses have been thrust to the forefront. Vending machines, particularly those that are IoT-enabled, could play a large role in this effort.

– Expanded Sanitization and Cleaning Behaviors

The measures put in place to clean and disinfect restaurants and curtail the spread of the virus will likely be required moving forward, as consumers want as much peace of mind as possible when dining out. Sanitization and disinfection routines will likely stay on the books well beyond the reopening of our global society, and restaurants that don’t practice thorough-enough measures will fall behind.

– An Emphasis on Supply Chain Security and Visibility

This period of uncertainty exposed many a gap in supply chain management and visibility, and smart foodservice owners and operators won’t allow that to happen again. Moving forward, thorough visibility into every aspect of the supply chain and more robust contingency plans will be the new norm, allowing restaurants to better navigate future potential disruptions.

These trends are just the tip of the iceberg, as the COVID-19 pandemic will likely alter the foodservice landscape in ways we haven’t even envisioned to this point.

To keep up with the latest in vending, foodservice and more, visit https://www.vendoco.com/blog.

Food & Beverage: are you visible to AI?

Before they reach out, Food & Beverage buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Food & Beverage Insights

Why shrink sleeves and premium packaging win shelf battles for brands

Why shrink sleeves and premium packaging win shelf battles for brands

Resource Label Group discusses the benefits of shrink sleeves and premium packaging for brands aiming to enhance shelf presence. These packaging solutions help brands stand out by offering customization and visual appeal. Their effectiveness in brand differentiation and consumer engagement is emphasized.

  • 01Shrink sleeves and premium packaging enhance brand visibility on shelves.
  • 02Customization options make brands stand out.
  • 03Packaging plays a crucial role in consumer engagement.

Jul 13, 2026

Why shrink sleeve packaging must align with your brand identity

Why shrink sleeve packaging must align with your brand identity

The importance of aligning shrink sleeve packaging with brand identity is highlighted, emphasizing its role in customer perception and brand consistency. This process involves ensuring that the packaging design, colors, and messaging are synergistic with the overall brand image. Consistently aligning packaging with brand identity helps enhance market presence and consumer trust.

  • 01Aligning shrink sleeve packaging with brand identity is crucial for brand recognition.
  • 02Colors, design, and messaging on packaging should reflect the brand's image.
  • 03Consistent packaging enhances market presence and consumer trust.

Jul 13, 2026

Shrink sleeve packaging: winning the shelf before winning the sale

Shrink sleeve packaging: winning the shelf before winning the sale

The article discusses the importance of shrink sleeve packaging in the food and beverage industry. It highlights how shrink sleeve packaging helps products stand out on store shelves and can influence purchasing decisions. By focusing on visual appeal, brands can increase their chances of sales success.

  • 01Shrink sleeves enhance product visibility on shelves.
  • 02Visual packaging can influence consumer purchasing decisions.
  • 03Effective packaging is crucial in the food and beverage sector.

Jul 13, 2026

Explore More Food & Beverage Insights

Read more expert perspectives from across Food & Beverage.

Browse Food & Beverage Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Food & Beverage and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512