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2019 Craft Beer Branding Trends

Let’s begin by discussing a few of the visual trends we’ve seen rise in prominence this year. Maximum design, minimal branding This is awesome! Wait, who made this again? This colorful styling took root as a way to denote a brewery’s special releases by seeking to stand starkly apart from core flagship packaging. Originally, this…

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2019 Craft Beer Branding Trends

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Let’s begin by discussing a few of the visual trends we’ve seen rise in prominence this year.

Maximum design, minimal branding

This is awesome! Wait, who made this again?

This colorful styling took root as a way to denote a brewery’s special releases by seeking to stand starkly apart from core flagship packaging. Originally, this created a one-off sense of “beer as art” — often signifying an extremely experimental beer, or a limited release that stands apart from business as usual. We are now noticing that smaller/younger breweries are applying this approach to their core/flagship offerings, for better and for worse.

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MetaNovas says Orphic can generate a CPG project proposal package in about an hour

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  • 01Orphic’s most concrete claim is cycle time: MetaNovas says a multi-function proposal package went from roughly two weeks to about an hour on a real ingestible beauty brief (Business Insider).
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  • 01Rising vacancy and rising demand at the same time, per Newmark's 2H 2025 report, means the U.S. cold storage market has spare space and a shortage of the right space; the useful question is now what kind of capacity, where, and for how long.
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Hain Celestial is selling most of its international business to AURELIUS for $323 million

Hain Celestial has signed a definitive agreement, announced Sept. 14, to sell most of its International business to private equity firm AURELIUS for an estimated $323 million in cash. Ella's Kitchen and New Covent Garden soups are included. Retailers, distributors and suppliers trading with those brands could face a new counterparty once the deal closes, though no closing date has been reported.

  • 01Hain expects $305 million to $310 million in net proceeds on an estimated $323 million headline price, and the announcement does not itemize what accounts for the difference.
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