Why Buying, Building and Bridging Will Rescue Retail: Spieckerman Speaks Retail
Retail’s future belongs to those who can skillfully juggle potent purchases, original invention, and outrageous alliances. Insularity and indecisiveness just won’t cut it. The good news is that a spirit of cooperation is flourishing in retail and creating opportunities for everyone. In this episode, Carol Spieckerman highlights retailers that are firing on all cylinders…
This story was produced through MarketScale. See how Engineering & Construction teams put it to work with Partner & Channel Enablement.
Retail’s future belongs to those who can skillfully juggle potent purchases, original invention, and outrageous alliances. Insularity and indecisiveness just won’t cut it. The good news is that a spirit of cooperation is flourishing in retail and creating opportunities for everyone. In this episode, Carol Spieckerman highlights retailers that are firing on all cylinders even during crisis, and she explains how three-pronged planning transforms strategy for retailers, solution providers and brand marketers.
In this episode you will learn:
- How retailers’ changeability creates opportunity
- Why “acqui-hiring” is a thing
- How new-school research perfects your retail pitch
- Why selling solutions without competitive concern is possible
More about Carol Spieckerman
Consistently named a top retail influencer, Carol Spieckerman is a recognized authority on retail and brand strategy. As president of Spieckerman Retail, she helps retailers, brand marketers, agencies and tech companies navigate retail from now to next through her latest Retail Trajectories, calls to action that transcend trend across categories, borders, business models and consumer touchpoints.
Spieckerman regularly contributes to major retail and business media outlets across a broad spectrum of retail topics and trends.
