Skip to content
‹ Back to IndustriesEngineering & Construction

When Building Beats Buying: Salesforce Custom Development Approach at CG Infinity

Strategic custom development can deliver better ROI than off-the-shelf solutions when paired with disciplined decision-making frameworks

This story was produced through MarketScale. See how Engineering & Construction teams put it to work with Partner & Channel Enablement.

Promoted content from CG Infinity on MarketScale.

·
Share

Free workspace

Turn your Engineering & Construction expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Salesforce offers a broad ecosystem of tools and integrations, giving organizations flexibility but also introducing constant decisions about when to buy, build, or customize. The strongest strategies apply discipline to those choices, often relying on Salesforce custom development to ensure specific requirements are met without adding unnecessary cost or complexity.

That balance is a hallmark of how Mike Reeves, Vice President of the Salesforce Practice at CG Infinity, advocates for clients. In one engagement, a customer considered purchasing an expensive third-party electronic signature application to support warranty requests and signup forms. Instead of defaulting to new licenses, CG Infinity collaborated with the client's internal IT team to design and deliver a custom signature capture solution within their existing Salesforce environment. The result was a purpose-built application the client fully owns—meeting the exact requirement without ongoing licensing fees—and a clear example of how CG Infinity helps clients turn ideas into solutions while maintaining control over cost and complexity within Salesforce.

Video TranscriptExpand ↓

We were able to develop a custom solution that met the specific requirement that they had for signature capture. How have you seen CGInvenity advocate for our clients? I would say that, you know, this would be an example for me. Often, you know, our clients are looking at additional software applications to fulfill specific functionalities. In a recent case that I was involved in, a client was interested in an electronic signature capture application to meet a very specific need that they had. And when they priced out the licenses for this third party application, it was quite expensive. So we worked together with their internal IT group and we were able to develop a custom solution that met the specific requirement that they had for signature capture for their warranty request and sign up forms. So that's one way that we advocate for our client is they have an idea, we support that idea, we help them control their cost. At the end of the day, they have an application that they own and that they're, know, this example, they're not having to pay monthly fees for user licenses.

CG Infinity

Part of this channel

CG Infinity

Enterprise technology services built around people, not just platforms.

Visit the channel

Your experts belong here

Every story in MarketScale Engineering & Construction starts with a company putting its project engineers, superintendents, and estimators on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners shortlist firms they already trust, and your field leaders become the reason your name is on that list.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Engineering & Construction, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Engineering & Construction: are you visible to AI?

Before they reach out, Engineering & Construction buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Engineering & Construction expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your project engineers, superintendents, and estimators into the articles, video, and social content Engineering & Construction buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Engineering & Construction Insights

Jemal and DivcoWest plan 323 apartments inside a 1982 DC office building

Jemal and DivcoWest plan 323 apartments inside a 1982 DC office building

Jemal Real Estate Strategies and DivcoWest plan to convert 1255 23rd Street NW, a 342,000-square-foot Washington, D.C. office building, into about 323 apartments. Madison Realty Capital lent $40 million for acquisition and predevelopment. DivcoWest is the current owner of the property and will retain an equity interest.

  • 01About 323 apartments at 1255 23rd Street NW would come close to the nearly 350 units Jemal Real Estate Strategies has created across its Syracuse and Richmond conversions combined, in a single building.
  • 02An owner of an older office building near transit does not have to exit to get a conversion started: DivcoWest is selling into the venture and keeping an equity interest alongside the new sponsor.

Oct 12, 2026

Why a clean-looking aerospace part can still fail a residue test

Why a clean-looking aerospace part can still fail a residue test

Element Materials Technology explains NVR and gravimetric cleanliness testing for aerospace, defense and medical parts in a webinar featuring its Hartford and Los Angeles labs. Joe Moore and Katie Legowski show how a blank analysis, a solvent rinse and a weighed filter patch turn invisible residue into a number against IEST-STD-CC1246 levels, and how AMS 2700 F changed the passivation acid default in 2018.

  • 01Nonvolatile residue testing weighs what a solvent rinse removes from a part, so a film the eye cannot see becomes a pass or fail figure against the drawing.
  • 02IEST-STD-CC1246E, the document that replaced MIL-STD-1246 in 2002, sets residue limits from 10 nanograms to 25 milligrams per 0.1 square meter, and its particle levels count down to 5 microns, far below the 100 micron width of a hair.

Oct 12, 2026

Bain Capital's reported $250M minority investment values construction platform Kahua above $1B

Bain Capital's reported $250M minority investment values construction platform Kahua above $1B

Bain Capital's Tech Opportunities fund is putting a reported $250 million into Kahua at a valuation above $1 billion. The deal follows what Kahua says is $100 million in annualized revenue. The bet rests on owner-side program data, with AI features the next sign to watch for hospitals, ports and school builders.

  • 01Kahua is selling AI on the strength of the governed data owners already keep in it. That makes data quality and permissions the place to test any new AI feature it ships.

Oct 1, 2026

Explore More Engineering & Construction Insights

Read more expert perspectives from across Engineering & Construction.

Browse Engineering & Construction Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Engineering & Construction and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512