U S Construction Market

Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Inside the Mind of an Innovator: How Marketing Leader Kim Lopez-Walters Blends Curiosity, Strategy, and Consumer Insight to Build Products People Love

In a business landscape where AI and automation are reshaping how brands understand consumers, the craft of human-centered innovation is becoming both rarer and more valuable. Companies are seeking leaders who blend strong analytical thinking with an interest in real human behavior, helping them make sense of new trends and create products that connect with…

Big-Brand Marketing, SMB Scale: Start with Strategy, Build on Trust and Measure What Matters

Small and medium businesses (SMBs) are facing a defining paradox in today’s digital marketplace. Access to powerful marketing technologies — from automation and CRM platforms to AI-driven analytics — has never been greater, yet cutting through the noise has never been harder. According to Salesforce’s Digital Marketing Guide for SMBs, even as these tools…

Turning Strategy Into Scalable Growth: Why Executive Buy-In and Smart Target Lists Define ABM Success

In the noisy world of B2B marketing, it’s easy for strategies to come and go like passing trends. Yet one approach—account-based marketing—continues to prove it’s more than just a buzzword. Marketers who’ve leaned into ABM often describe it as transformative, reshaping how sales and marketing teams align around their most important customers. And the results…

Field Engineer to Industry Leader: Coty Fournier’s 35-Year Journey in Construction

Construction is an industry where experience is currency. For many in the field, career paths become case studies in adaptability, strategic growth, and cross-functional expertise. With the U.S. construction market experiencing both highs and lows, the demand for leaders who understand field realities as well as business strategies remains critical to the industry’s success…

No Permission Needed: Forge Your Own Path Forward Through Bold Moves, Clear Focus, and Continuous Growth

What happens when you stop waiting to be chosen—and choose yourself? In this episode of PQ: Conversations that Build Equity, Jason Winningham talks with Amy Chavez, a seasoned marketing professional and graphic designer who boldly forged her career in commercial real estate, even before she had the credentials. Amy shares how a gutsy cover…

Community Building Through Marketing—Powered by Showing Up and Staying Open

In this episode of Professional Quotient: Conversations That Build Equity, host Jason Winningham sits down with Alicia Layfield, founder of Casa Layfield, a boutique marketing agency in Houston, Texas. Alicia shares how she built her business from the ground up—not by following a perfect plan, but by showing up, staying open, and turning connections…

Digital Marketing for the HVAC industry: Why Online Presence is the Key to Business Growth

HVAC contractors risk losing customers to competitors who master online visibility and reputation management in an increasingly digital marketplace

Positioning the U.S. in the Electric Vehicle Market Requires the Development of a Domestic Supply Chain

American automakers risk losing market dominance unless the nation secures its own battery materials and manufacturing capabilities

Affordability of Electric Vehicles Also Hinges on Proper EV Charging Infrastructure

Accessible charging networks are as critical as vehicle costs in determining whether EV adoption reaches mainstream consumers

Strategic Teamwork and Narrative Alignment are Key to Successful B2B Sales Funnel Management

Aligning internal teams around a cohesive brand story transforms how B2B buyers move through awareness, consideration, and purchase decisions

2024 Aerospace Outlook

The aerospace industry is poised to double in value by 2032, but manufacturers must navigate complex production hurdles first

Cold & Self-Storage Construction Trends: Consumer Preferences, Tertiary Markets, and Technology Investment Will Make the Difference in 2024

Shifting consumer habits and supply chain demands are reshaping where operators build and what technology they prioritize

The Key to Winning Consumer Attention is to Focus on Practical Brand Recognition, Not Emotional Connections

Practical visibility and consistent exposure matter far more than tugging at heartstrings when competing for consumer loyalty

Boxx Modular’s New Branch in Atlantic Canada: A Strategic Move for Construction Innovation

A construction innovator expands eastward to tap into Atlantic Canada's emerging modular building market

Mastering Digital Marketing: Insights from Dennis Yu and Braden Kelley

A thought leader reveals how finding your unique angle and contributing authentic expertise builds lasting credibility in digital marketing

Mastering the Art of Interviewing High Authority Figures: Expert Tips and Techniques

Authenticity and genuine connection matter far more than polished production when interviewing influential leaders

Using the Dollar-a-Day Strategy to Boost Engagement Rates

Micro-investments in social content reveal which messages actually resonate with audiences before scaling bigger campaigns

The Power of Interconnectedness for Unleashing Marketing Potential

Strategic content networks build deeper trust with audiences than isolated campaigns ever could