How did Alicia Layfield start Casa Layfield?

Alicia built Casa Layfield from the ground up by focusing on genuine connections and community involvement rather than following a traditional business roadmap. Her growth was largely driven by showing up consistently and being open to opportunities that arose organically through relationships.

What is Casa Layfield's approach to marketing?

Casa Layfield is a boutique marketing agency in Houston that emphasizes community-centered, relationship-driven marketing. Alicia's philosophy centers on authenticity and presence as the foundation of effective brand building for her clients.

What can entrepreneurs learn from Alicia Layfield's story?

Alicia's journey demonstrates that entrepreneurial success doesn't always require a perfect plan—it requires consistency, adaptability, and genuine investment in community. Turning everyday connections into meaningful professional relationships is a key theme of her experience.

Community Building Through Marketing—Powere...

Community Building Through Marketing—Powered by Showing Up and Staying Open

In this episode of Professional Quotient, host Jason Winningham speaks with Alicia Layfield, founder of Houston-based boutique marketing agency Casa Layfield. Alicia discusses how she grew her business by prioritizing genuine community connections and staying adaptable rather than following a prescribed strategy. The conversation highlights how presence, openness, and relationship-building are foundational to sustainable marketing and entrepreneurship.

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By Jason Winningham · July 1, 2025, 11:00 AM UTCAlicia LayfieldBuilding RelationshipsCasa LayfieldNetworking Events

Key takeaways

Alicia Layfield built Casa Layfield through consistent community engagement, not a rigid business plan.

Authentic relationship-building and staying open to new connections are central to her marketing philosophy.

Showing up reliably in professional and community spaces creates compounding business opportunities over time.

In this episode of Professional Quotient: Conversations That Build Equity, host Jason Winningham sits down with Alicia Layfield, founder of Casa Layfield, a boutique marketing agency in Houston, Texas. Alicia shares how she built her business from the ground up—not by following a perfect plan, but by showing up, staying open, and turning connections into community building through marketing.

From launching a career inspired by a high school art teacher to navigating unexpected layoffs in commercial real estate, Alicia’s story is one of resilience, reinvention, and real-world relationship-building. She opens up about the challenges of networking as an introvert-extrovert, the surprising power of a microfiber business card, and why “touching the grass” (aka showing up in person) has made all the difference in her growth. Her journey is a clear example of how community building through marketing creates both opportunity and impact.

Highlights from the Episode:

Networking as a Growth Tool – Building a business starts by showing up, even when it feels uncomfortable. Every event is a chance to learn and connect.
Creativity Meets Strategy – From a foundation in art and design, Alicia developed a marketing approach that blends creativity with business acumen.
Resilience in Reinvention – After layoffs in commercial real estate, Alicia chose entrepreneurship and discovered a more fulfilling path through service and community.

If you’re curious about marketing, entrepreneurship, or how to build professional equity one handshake at a time, this episode is packed with insight, humor, and heart.

Because sometimes the best career move isn’t a job title—it’s a conversation that leads to your next chapter.

Alicia Layfield is a seasoned marketing leader with over a decade of experience driving integrated marketing strategies across commercial real estate and small business sectors. Her background in design enhances her ability to deliver high-impact marketing materials, lead cross-functional teams, and manage complex projects with precision and speed. As a former Senior Regional Marketing Manager at Cushman & Wakefield and Marketing Manager at CBRE, Alicia has led multi-state marketing efforts, built high-performing teams, and consistently delivered results for executive and client-facing campaigns.