Skip to content
‹ Back to IndustriesEngineering & Construction

HVAC Services: Heroes of the 21st Century Keep Our Homes and Businesses Running

HVAC services are essential. Some might say they are recession and pandemic-proof. No matter the situation, businesses rely on the solutions they provide to keep their facilities up and running. Still, like many skilled professions today, recruiting people into the industry is a challenge, and it is critical to find new talent to keep the…

This story was produced through MarketScale. See how Engineering & Construction teams put it to work with Partner & Channel Enablement.

Promoted content from Straight Outta Crumpton on MarketScale.

·
Share

Free workspace

Turn your Engineering & Construction expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

HVAC services are essential. Some might say they are recession and pandemic-proof. No matter the situation, businesses rely on the solutions they provide to keep their facilities up and running. Still, like many skilled professions today, recruiting people into the industry is a challenge, and it is critical to find new talent to keep the air flowing. There are many reasons why a career in the HVAC industry can offer a rewarding experience. Sometimes, knowing the ins and outs of a building can come in handy in the most unusual of situations.

While rescue efforts aren’t a typical day at the office, that’s the position employees at Seattle-based PSR Mechanical found themselves in last month when they saw smoke coming from a nearby doggy daycare. PSR’s Greg Hagen and several other employees came to the rescue and helped save 60 dogs.

Commercial HVAC services don’t always offer such heroic moments, but keeping facilities up and running no matter the situation is the job of HVAC service providers like PSR Mechanical. Spotlighting those efforts is the mission of today’s episode of Straight Outta Crumpton.

Host, Greg Crumpton, and Gabrielle Bar spoke with PSR Mechanical Business Development Manager, Cori Witney, about the unique aspects of her role, and PSR Mechanical. PSR Mechanical recently expanded its Seattle operations into the Tacoma, Washington, market and Witney explained the why behind the expansion.

“What we find is, when you’re trying to service your clients, you’re trying to get to them in your most effective and efficient manner, and so having a north and a south office, for us, means that we have an office for a technician to go to, to pick up parts and pick up supplies, and it’s easier when they live in that territory.”

Crumpton, Bar, and Witney’s conversation includes the following…

● The people-centric and focused culture of HVAC services providers like PSR Mechanical

● How PSR Mechanical responded to the emergency at a neighboring business

● Solving everyday needs and challenges of HVAC customers

“We are all people of service,” Witney said. “We want to be of service; we want to help everybody; we want to make things better if we can; we want to provide a better service to people who need it, but we just want to do it right, and that’s not something we typically see a lot of in our industry. I’ve seen a lot of companies that say they do and then those who do what they say they are going to do. Our customer base and our loyalty of our customers, and how we provide service to our customers, has been amazing to see.”

About Cori

Cori Witney is an experienced account manager with over twenty years in the facilities services industry. Witney is skilled in negotiation, operations management, sales, customer relationship management (CRM), and facility management.

Straight Outta Crumpton

Part of this channel

Straight Outta Crumpton

Greg Crumpton on why relationships are the foundation of business

Visit the channel

Your experts belong here

Every story in MarketScale Engineering & Construction starts with a company putting its project engineers, superintendents, and estimators on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners shortlist firms they already trust, and your field leaders become the reason your name is on that list.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Engineering & Construction, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Engineering & Construction: are you visible to AI?

Before they reach out, Engineering & Construction buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Engineering & Construction expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your project engineers, superintendents, and estimators into the articles, video, and social content Engineering & Construction buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Engineering & Construction Insights

Bell partnership lets Hitachi target the classes that make up roughly 90% of the North American ADT market

Bell partnership lets Hitachi target the classes that make up roughly 90% of the North American ADT market

Through a collaboration with Bell Equipment, Hitachi Construction Machinery Americas plans to add three articulated dump trucks: the ZD30, ZD45 and ZD50. The launch is scheduled for early summer 2027, and Hitachi dealers in the United States and Canada will support the trucks. Ranging from 30 to 50 tons, the models put Hitachi in the equipment classes that make up roughly 90% of the North American ADT market. The lineup gives contractors a single dealer network for excavators, wheel loaders and articulated dump trucks.

  • 01Hitachi's ZD30, ZD45, ZD50 articulated trucks launch early summer 2027 and address size classes representing about 90% of North American ADT demand
  • 02Bell Equipment, with over 26 years in the North American ADT market, manufactures the trucks while Hitachi dealers distribute and support them across the U.S. and Canada
  • 03The partnership lets Hitachi dealers quote excavators, wheel loaders, and ADTs from one network, expanding their offering.

Oct 30, 2026

Hover 3D roof measurements now flow straight into Trussi roofing estimates

Hover 3D roof measurements now flow straight into Trussi roofing estimates

Trussi, built inside Shamrock Roofing and Construction, imports Hover 3D measurements into job records and estimate fields. Hover reports bill to the contractor’s own Hover account at existing pricing, with no markup. One phone capture can also support exterior quotes in multi-trade workflows.

  • 01Hover reports bill to the contractor's own Hover account at existing prices, with no reseller markup.
  • 02One smartphone capture can feed both a roof estimate and a siding, window, door and trim takeoff, which matters most for contractors who sell more than one exterior trade.

Oct 27, 2026

Procore expands NVIDIA collaboration on construction digital twins

Procore expands NVIDIA collaboration on construction digital twins

Procore has announced closed-beta digital twin capabilities, powered by NVIDIA Omniverse libraries, that link 3D models to procurement and schedule data and to DroneDeploy site captures. How much they pay off likely depends on how current each contractor's schedule and procurement records are, especially on data center megaprojects.

  • 01Procore’s NVIDIA twin links model to schedule and procurement data, showing how a late delivery can ripple into downstream work.
  • 02A delay simulation is only as good as the delivery dates behind it: projects that track procurement outside Procore would get the 3D model with less of the ripple analysis.
  • 03Investing.com says Commissioning and an IBM Maximo integration are in beta; they could extend the twin past handover as closed beta expands.

Oct 25, 2026

Explore More Engineering & Construction Insights

Read more expert perspectives from across Engineering & Construction.

Browse Engineering & Construction Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Engineering & Construction and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512