Skip to content
‹ Back to IndustriesEnergy

Transforming Urban Utilities with AI: Spotlight on Ubicquia’s DTM+ at DISTRIBUTECH 2024

AI-powered transformer monitoring is helping utilities reduce costs while building more resilient urban power grids

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

By Daniel Litwin · · Artifical IntelligenceClaudio RibeiroDistributech 2024Dtm+
Share

Key takeaways

01

AI-powered transformer monitoring is helping utilities reduce costs while building more resilient urban power grids

Free workspace

Turn your Energy expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

In a world where technology is reshaping every aspect of life, Ubicquia is leading the charge in transforming urban development and utility management through the power of artificial intelligence (AI). Dedicated to building safer cities by leveraging the power of technology, Ubicquia has even won awards for its innovations.

The DTM+, a device designed to monitor transformers efficiently, promises to improve the functionality of the grid while keeping costs low. MarketScale spoke to Claudio Ribeiro, the Vice President of Design at Ubicquia, on the show floor of DISTRIBUTECH 2024, the four-day energy transmission and distribution exhibit held in Orlando.

Claudio's Thoughts

My first name is Claudio Ribeiro. I'm VP of Design for Ubicquia. We're located at Fort Lauderdale, Florida, and we've developed grid equipment and smart intelligent equipment. The program I have in my hands is called DTM+. It is a device that actually monitors transformers. Actually, we collect data from the transformer, like temperature and current. We send it to our dashboard, and then our dashboard has analytics to keep track of the device and the health of that transformer.

It is a device that actually monitors transformers. Actually, we collect data from the transformer, like temperature and current. We send it to our dashboard, and then our dashboard has analytics to keep track of the device and the health of that transformer.
— Claudio Ribeiro, Vice President of Design at Ubicquia

Simplifying Data and Enhancing User Experience

For us, it's all about the experience, the experience from the installer point of view to the sale point of view for people to understand what the product does. Right? You wanna be sure that when you look at it, you have a very clear view [of how] you're gonna make this install to actually cut installation time.

So one of the things that we do is, we meet with the installers, trying to understand, their hurdles, how they do the installation. Then we go back to the drawing board, understand with our team, electrical, mechanical, how to kind of put the whole story together. So in the casing here, we developed the DTM that actually can accommodate — It uses magnets, and they actually can accommodate pad-mount transformers into aerial transformers.

So, they actually can float and actually follow the contour of the transformer in the case of a round transformer. This is installed on pad mount, single phase, and three phase in pad mount scenario, around the world. From the installer point of view, we go from, they actually can grab this with gloves.

So the design has a contour that allows the user to pick it up, install or remove.

Design and Functionality

Also, we have connectors. We have bulkhead connectors, and the connectors are all marked visually by visual cues, also by color. So if you are color blind, you can see by the dots or by the color. So, you can go one or the other. So we have very straight connectivity to the device, to the transformer's primary, secondary, power, oil, and pressure itself. We wanna keep this simple. We don't want this to really pop out when they are installed in the field, when they are up in the air, ten feet up in a pole, we want that to merge and blend. It's all about the data. We wanted to collect the data and make the experience better for utilities and consumers at the end. But our designs are all about simplicity. The forms are simple.

We wanna keep this simple. We don't want this to really pop out when they are installed in the field, when they are up in the air, ten feet up in a pole, we want that to merge and blend. It's all about the data.
— Claudio Ribeiro, Vice President of Design at Ubicquia

But just because I have to be a utility or a great product, and we know we have to. This is IP 67, which can withstand hurricane winds, but it still needs to look good. We feel that it is important to have that overall feel and look of the device. That's what we're talking about. There's this utility chic aspect of it, that, you know, why does that if I'm gonna go on a pole, why does that have to be a square metal box? We wanted to be sure that it is something that blends into the environment but also there is a pride element when I'm doing from the installer point of view and also from the CD itself, from the, you know, that sometimes people look up 'We want that to disappear, but it disappears in a very, exciting way.' In different levels, right, we collect the data from the device. If you have to do the physical aspect of it, if I have to, for some reason, I have to replace the unit, it is very high. Easy to replace. Right? Three connectors, you're out. You remove. That's why we use magnets. So it's a lot easier from that process.

Simplicity and Accessibility

But also when we got to the data itself, right, we actually collect all this data that goes to a dashboard. The dashboard, we have all the data. We have AI. We have analytics… There's a lot of data out there. So we tried to simplify the data into bits that are easily digestible. Right? So parts that are digestible by the viewer. But also there are different viewers out there, so we try to be sure of our simplicity in the icons, for example, that we use. There's a clean high contrast. We go for high contrast. So if I'm outdoors, I can actually see that on the screen. But also is, like, from the icons point of view. So for example, if we have, icons, usually people use colors, right, what is good, bad, or alert. We also not only use colors, but we use shapes because there are people who are color blind who are also users of that dashboard. So we wanna be sure that there is the dual aspect across platforms, people with different abilities can actually use our dashboard in an easy manner. We wanted to, even from the form and the icons, it's all about the simplicity. We're in the world with a lot of data. We wanted to be able to actually collect the data and keep the form, the dashboard. All of it, there's a continuity experience for our product. Also, it's like from birth to the commission. We always have to see, to be sure it's, products. We got the commission. Right? It's all the whole experience in there. So we're really focused on keeping the products, everything in a simple manner as possible.

Video TranscriptExpand ↓

My first name is Claudia Claudio Rivera. I'm VP of Design for Ubikura. We're located Fort Lauderdale, Florida, and we developed, a grid equipment and a smart intelligent equipment. The program I have in my hands is called DTM. DTM plus. You'll be great DTM. It is a a device that actually monitors transformers. Actually, we collect data from the transformer, like temperature, current. We send it to our dashboard, and then our dashboard we have analytics that, keep track of the device, the health of that transformer. For us, it's all about the experience, the experience from the dollar point of view to the sale point of view for people to understand what the product does. Right? You wanna be sure that when you look at it, you have a very clear view that, you know, you're gonna make this install to actually cut installation time. So one of the things that we do is we meet we meet with installers. Trying to understand, their hurdles, how did they do the installation. Then we go back to the drawing board, understand with our team, electrical, mechanical, how to kind of put the whole story together. So in the case in here, we developed the DTM that actually can accommodate It's, uses magnets, and they actually can accommodate to, trans pad mount transformers into aerial transformers. So they actually can float and actually follow the contour of the transformer in the case of a round transformer. This is installed on pad mount, single phase, and three phase in pad mount scenario around the world. From the installer point of view, we go from they actually can grab this by, with gloves. So the design has a contour that allows the user to pick it up. Install or remove. Also, is there's we have connectors. We have bulkhead connectors, and the connectors are all marked visually by visual cues, also by color. So if you are color blind, you can see the by the dots or by the color. So so you can go one or the other. So we have very straight connect connectivity to the device, to the transformer's primary, secondary, power, oil pressure itself. We wanna keep this simple. We don't want this to really pop out in when they are installed in the field when they are up in the air, ten feet, up in a pole, we want that to merge and blend. It's all about the data. We wanted to collect the data and make the experience better for utilities and consumers at the end. But our designs are it's all about the simplicity. The forms are simple. Is designed for, for water, not deposits, snow wind flow, wind blowing, different if it's out there. In a poll. But it's a we were talking about, like, just because I have to be a utility or a great product, And we know we have to. This is IP sixty seven, which then wind hurricane winds, but it still needs to look good. We feel that it it is It is important to have that overall feel look good of the device. That's what we're talking about. There's this utility chic aspect of it, that, you know, why does that if I'm gonna go on a pole, why does that have to be a square metal box? We wanted to be sure that it is something that blends into the environment but also there is a pride element when I'm doing from the installer point of view and also from the CD itself, from the, you know, that sometimes people look up We want that to disappear, but it appear disappear in a very, exciting way. In different levels, right, we collect the data from the device. If you have to do the physical aspect of it, if I have to do a a by some reason, I have the to replace the unit is very high. Easy to replace. Right? Three three connectors, you're out. You remove. It that's why we use magnets. So it's a lot easier from that process. But also is when we got to the data itself, right, we actually collect all this data that goes to a dashboard. The dashboard, we have all the data. We have AI. We have analytics. And that analytics also is there's a lot of data out there. So we tried to simplify the data, into bits that are, easy digestible. Right? So parts that are digestible by, the viewer. But also is there's different viewers out there. So we try to be sure that our simplicity in the, in the icons, for example, that we use There's a clean high contrast. We go for high contrast. So if I'm outdoors, I can actually see that, the, the, the, that screen. But also is, like, from the icons point of view. So for example, if we have, icons usually people use callers, right, what is good, bad, or alert, We also not only use colors, but we use shapes because there's people who are color blind that there are also users of that dashboard. So we wanna be sure that there is the dual aspect that there is a across platform, people with different abilities can actually use our dashboard at a easy manner. We wanted to even from the form and the icons, it's all about the simplicity. It we're in the world with a lot of data. We wanted to be able to actually collect the data and keep the form, the the dashboard. All of it, there's a continuity experience for our product. Also from it's like from birth to the commission. We always have to see, to be sure it's, products. We got the the commission. Right? It's all the whole experience in there. So we're really focused in keeping the products, everything in a simple manner as possible.

Your experts belong here

Every story in MarketScale Energy starts with a company putting its field engineers, operations leads, and project developers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Developers and operators shortlist on credibility, and your engineers give your sales team something real to send.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

Daniel Litwin
Daniel LitwinEditor, B2B Media, MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

B2B Weekly

The week in Energy, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Energy expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your field engineers, operations leads, and project developers into the articles, video, and social content Energy buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Energy Insights

Siemens moves microgrid wiring and testing from the jobsite to the factory

Siemens moves microgrid wiring and testing from the jobsite to the factory

Projects that fit Siemens' standard configurations skip much of the on-site integration. Anything else needs custom engineering.

  • 01A microgrid's controller, protective relays and switchboard can now ship as one factory-tested lineup, which moves much of the integration and protection testing off the jobsite.
  • 02The speed in MIS comes from standardization, so what it does for any one project depends on whether that project fits Siemens' standard configurations. Unusual ratings, controls or protection schemes go to custom engineering.
  • 03"Vendor-agnostic" applies to the energy assets: solar, batteries and generators from other suppliers can connect. The control and protection layer is Siemens' SICAM and SIPROTEC.

Oct 31, 2026

Hardware takes 61.7% of the $98.5 billion grid upgrade market in 2026

Hardware takes 61.7% of the $98.5 billion grid upgrade market in 2026

Global grid modernization spending hits $98.5 billion in 2026, and 61.7% of it goes to hardware. Equipment supply now sets the pace. That could squeeze utilities and data center builders competing for the same high-voltage components.

  • 01When hardware holds 61.7% of the grid modernization market, factory capacity sets the pace for upgrades.
  • 02Distribution networks hold 55.6% of the market, and utilities in the Zpryme survey also ranked distribution automation, FLISR and hardening as top priorities, so feeder-level equipment is where budgets and forecasts agree.
  • 03Smart grid and grid modernization forecasts range from 5.7% to 15.6% annual growth depending on what they count, so the first question for any vendor-cited number is which definition sits under it.

Oct 30, 2026

xAI subsidiary offers to buy Southaven homes near its turbine plant if owners release their noise claims

xAI subsidiary offers to buy Southaven homes near its turbine plant if owners release their noise claims

MZX Tech, the xAI subsidiary running the gas-turbine plant powering its Mississippi data centers, is offering to buy homes in Southaven’s Colonial Hills area if sellers sign a release tied to a June noise lawsuit. The Guardian reported an agent citing a 418-home target and 18 agreed sellers, figures the company has not confirmed. County records show five purchases since Oct. 9.

  • 01Offer letters sent through a local broker condition the sale on a release of all claims in the Haley lawsuit, with prices reportedly keyed to Zillow estimates.
  • 02An agent in Guardian recordings cited a goal of 418 homes and 18 agreed sellers, neither confirmed by the company; county records show five Colonial Hills purchases since October 9.
  • 03Southaven's mayor calls the buyouts voluntary and good corporate citizenship, while renters report 60-day move-out notices after landlords sold.

Oct 28, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

About the Expert

Daniel Litwin
Daniel Litwin

Editor, B2B Media

MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512