Skip to content
MarketScale
‹ Back to IndustriesEnergy

MarketScale Industrial IoT 12/26/18: Connected Energy, Connected Restaurants, Connected Wins

Today’s two features put IoT to work in different industries. In each, we get to see how interconnected data is lowering price points, increasing data access, and overall creating big wins. We get a look at connected energy with Tom Raftery, Global VP, Futurist and Innovation Evangelist with SAP, and turn to Can Algül,…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

Share

Today’s two features put IoT to work in different industries. In each, we get to see how interconnected data is lowering price points, increasing data access, and overall creating big wins. We get a look at connected energy with Tom Raftery, Global VP, Futurist and Innovation Evangelist with SAP, and turn to Can Algül, CEO of Pubinno, to talk about his mission to create an “Internet of Beer.”

IOT IS DRIVING ENERGY UPWARD AND PRICES DOWNWARD

For our first segment, we brought back one of our frequented IoT collaborators, Tom Raftery, Global VP, Futurist and Innovation Evangelist with SAP. Raftery has seen the connectivity of energy grids, rise of renewables, and shift of storage take charge in the last few years—and all of them have been enabled by the use of IoT. On the podcast, he analyzed which regions are leading the way in cheaper, connected renewables, and which regions are far behind.

“The costs of the main renewables—wind and solar—have come crashing down in the last forty years,” Raftery said, from $72/kwh to $0.02/kwh for solar, putting it below the price of natural gas. In fact, it is now cheaper to open new solar and wind parks than to continue running coal and gas plants. This is a major turning point in energy, and IoT is only going to make it easier, more efficient, and cheaper.

LET IT FLOW: IOT TAPS ARE CURBING FOOD WASTE FOR THE BEER INDUSTRY

Waste is an always-present issue in the restaurant industry, and serving beer is just one example. On average, 20 percent of beer from a keg is spilled due to over-pouring and excess foam. But IoT solutions from Pubinno prove this waste can be prevented. Their smart taps use a dynamic AI-powered flow algorithm to eliminate this waste and serve the perfect beer by accounting for temperature and pressure. Can Algül, CEO of Pubinno, joined us this week to talk about Pubinno’s mission to create an “Internet of Beer.” In addition to their smart taps, they also use cloud computing to help bars predict sales and manage their inventory. Their technology is used in eight countries and 200 bars.

Algül was in a position to notice the problems with serving beer because of his past experience as a bartender. “Sometimes you drink beer and get a metallic taste,” Algül said. This unpleasant taste comes from the speed of the flow through the tap; Algül found that his robotic, IoT kegs were able to regulate the flow such that it would ensure slower flow, eliminating the metallic taste. The system can also automatically order for you and provide you with suggestions; Algül believes this will make life easier for bar owners managing an ever-desirable inventory and bar patrons looking for a personalized bar experience.

For the latest news, videos, and podcasts in the IoT Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @IOTMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Energy Insights

$1.1 trillion in grid investment and AI data centers still face decade-long connection waits

$1.1 trillion in grid investment and AI data centers still face decade-long connection waits

The energy sector is planning significant investments in grid infrastructure, with $208 billion allocated for 2025 alone. Despite such investments, data centers in regions like Northern Virginia still face prolonged waits, sometimes extending up to 14 years, for grid connections. This highlights a disconnect between planned investments and actual implementation efficiency.

  • 01$208 billion planned for grid spending in 2025.
  • 02Data centers in Northern Virginia face up to 14-year waits for connections.
  • 03Infrastructure investment isn't translating into immediate capacity improvements.

Jul 13, 2026

Barbados energy transition stalls between dominant incumbents and alternative pathways, study finds

Barbados energy transition stalls between dominant incumbents and alternative pathways, study finds

A 2026 academic study highlights the barriers to energy transition in Barbados, where a fossil-fuel-dependent system struggles to adapt. The study examines the existing power structure and technologies that could facilitate a shift towards sustainable energy. The findings indicate a conflict between entrenched incumbents and emerging alternative energy pathways.

  • 01Barbados's energy system remains heavily reliant on fossil fuels.
  • 02Incumbent energy providers resist transitioning to sustainable options.
  • 03The study identifies technologies that could help transition movement.

Jul 13, 2026

Retail energy markets face a wave of regulatory and structural shifts across Pennsylvania, Massachusetts, Texas, and D.C.

Retail energy markets face a wave of regulatory and structural shifts across Pennsylvania, Massachusetts, Texas, and D.C.

The retail energy markets in the U.S. are undergoing significant regulatory and structural changes in various states, including Pennsylvania, Massachusetts, Texas, and Washington, D.C. These changes impact energy supplier operations, involving new credit rules, municipal powers, demand response adjustments, and rate cap debates. The evolving landscape presents both challenges and opportunities for energy companies navigating these shifts.

  • 01New credit rules are being implemented by PPL Electric.
  • 02Massachusetts municipalities are gaining opt-out powers.
  • 03Texas is adjusting its demand response strategies.

Jul 13, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512