Skip to content
MarketScale
‹ Back to IndustriesEnergy

How Fermata Energy Is Deploying V2G Tech to Turn EVs Into Grid Resources

As electric vehicles (EVs) continue to roll off production lines at record rates—with global sales exceeding 17 million in 2024 and projected to exceed 20 million this year—attention is turning toward how these massive mobile batteries can do more than just drive. One emerging answer: vehicle-to-grid (V2G) technology. With bidirectional charging now certified and utilities…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

By Energy · Bidirectional ChargersBrian RudyElectric VehiclesEnergy
Share

Key takeaways

01

As electric vehicles (EVs) continue to roll off production lines at record rates—with global sales exceeding 17 million in 2024 and projected to exceed 20 million this year—attention is turning toward how these massive mobile batteries can do more than just drive.

02

One emerging answer: vehicle-to-grid (V2G) technology.

03

With bidirectional charging now certified and utilities…

Get featured

Want to get featured in MarketScale Energy?

Create a free MarketScale workspace and get your company's expertise featured across our Energy coverage. No credit card, no demo required.

Request an invite

As electric vehicles (EVs) continue to roll off production lines at record rates—with global sales exceeding 17 million in 2024 and projected to exceed 20 million this year—attention is turning toward how these massive mobile batteries can do more than just drive. One emerging answer: vehicle-to-grid (V2G) technology. With bidirectional charging now certified and utilities rolling out incentive programs, V2G promises a future where EVs don’t just consume power—they help stabilize and supply it.

But how close are we to realizing the full value of this innovation, and what does it actually mean for consumers, businesses, and the grid itself?

In this episode of Verizon Business, host Brian Rudy, Senior Director of IoT Strategic Orchestration at Verizon, sits down with George Miller, VP of Business Development at Fermata Energy, to explore the rapidly maturing ecosystem around vehicle-to-grid technology. They break down how V2G has evolved from theory to practical deployments, what it takes to scale, and what this means for homeowners and the grid at large.

Key takeaways from the episode:

  • The ecosystem is finally aligning. After years of infrastructure gaps, certified bidirectional chargers, utility programs, and V2G-enabled vehicles are now commercially available, creating fertile ground for V2G growth.
  • V2G has many faces. From powering homes (V2H) and commercial buildings (V2B) to supporting microgrids and selling power back to the grid, bidirectional charging enables versatile energy use cases.
  • Value depends on location. The financial and grid-support value of V2G varies greatly depending on regional utility incentives, circuit constraints, and energy market structures.

George Miller is a seasoned business development leader in the cleantech and transportation electrification sectors, with deep expertise in V2X (Vehicle-to-Everything) bidirectional charging, electric trucks, and solar energy. Currently VP of Business Development at Fermata Energy, he has led strategic market expansion, customer acquisition, and partnerships with OEMs, utilities, and software providers. His previous roles at BYD, BlueWave Solar, and the Kauffman Foundation highlight a strong track record in scaling clean energy solutions, engaging Fortune 500 clients, and managing cross-functional initiatives in both U.S. and international markets.

Article written by MarketScale.

Your experts belong here

Every story in MarketScale Energy starts with a company putting its field engineers, operations leads, and project developers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Developers and operators shortlist on credibility, and your engineers give your sales team something real to send.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

E
Energy

Follow Energy Insights

Get new expert content in your inbox.

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Energy expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your field engineers, operations leads, and project developers into the articles, video, and social content Energy buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Energy Insights

Extreme heat is turning solar, batteries and load flexibility into the new capacity test for data center growth

Extreme heat is turning solar, batteries and load flexibility into the new capacity test for data center growth

Extreme heat is increasingly challenging data centers to integrate solar energy, battery storage, and load flexibility as essential components for future capacity. Data center growth is being tested by record summer peaks in regions such as PJM, SPP, and Texas, demonstrating the need for adaptable energy solutions. These energy challenges highlight the critical role of sustainable practices in data center operations.

  • 01Data centers are facing capacity challenges due to extreme heat and record summer peaks.
  • 02Integration of solar, batteries, and load flexibility is becoming essential for data center growth.
  • 03Regions like PJM, SPP, and Texas are experiencing significant stress on energy resources.

Aug 20, 2026

Heat and river constraints are turning Europe’s summer power stack into a gas risk again

Heat and river constraints are turning Europe’s summer power stack into a gas risk again

Europe's power supply is under strain due to summer heat, leading to decreased wind generation, restrictions on nuclear power due to cooling limits, and temporary gas outages. This situation is causing gas prices to increase as the market attempts to compensate for the power deficit. The reliance on gas is becoming a risk factor as the power stack adjusts to these conditions.

  • 01Europe's summer heat is reducing wind power generation.
  • 02Nuclear power plants face cooling limits in high temperatures.
  • 03Gas supply outages are pushing prices higher.

Aug 20, 2026

First-half 2026 grid additions show storage is being procured like capacity, not energy

First-half 2026 grid additions show storage is being procured like capacity, not energy

The Energy Information Administration's midyear plant list for 2026 indicates a significant rise in solar and battery projects. This trend is prompting changes in specifications around deliverable megawatt-hours and interconnection rights. Storage is increasingly being procured as capacity, similar to traditional grid additions, rather than as energy alone.

  • 01New grid projects are dominated by solar and battery installations.
  • 02Operators are adjusting specifications to focus on deliverable megawatt-hours.
  • 03Storage is being procured on the grid as capacity, akin to traditional additions.

Aug 20, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

About the Expert

E
Energy

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512