Skip to content
MarketScale
Demo
‹ Back to IndustriesEnergy

Ford Ditches Gasoline for EVs in European Market

The global electric vehicle market is diversifying, with some of the automotive industry’s biggest names joining the fray and trying to carve out space in the rapidly expanding sector around the world. The latest to do so is Ford, which has reportedly invested $1 billion in an EV production facility in Germany as part…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

Share

The global electric vehicle market is diversifying, with some of the automotive industry’s biggest names joining the fray and trying to carve out space in the rapidly expanding sector around the world.

The latest to do so is Ford, which has reportedly invested $1 billion in an EV production facility in Germany as part of a broad strategy of going “all-in” on producing electric vehicles in Europe.

The company is also making use of an old space, retrofitting an old production facility to outfit it with the equipment and capabilities it needs to play a role in helping Ford compete on a global scale.

Ford purportedly plans to make its entire commercial vehicle segment all-electric, zero-emissions capable or plug-in hybrid by 2024, with further goals of doing the same for its passenger lineup by 2026 and going fully electric by 2030.

These are all lofty goals – but are they achievable? After all, on a global scale, only one in 250 cars on the road is electric – meaning electric vehicles account for only 2.2% of the global vehicle market share.

On this MarketScale Industry Update, Voice of B2B Daniel Litwin explores the challenges ahead, including infrastructure, consumer buy-in and adoption, and more.

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Energy expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Energy expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Energy Insights

Grid energy in 2026: connection backlogs, AI load growth, and the infrastructure race reshaping enterprise power

Grid energy in 2026: connection backlogs, AI load growth, and the infrastructure race reshaping enterprise power

Grid constraints present significant operational risks for energy buyers, with long data center connection delays and substantial investments in global clean energy. The race for infrastructure development is shaping enterprise power for the future. AI load growth is also impacting the energy landscape and market dynamics.

  • 01Global clean energy investment is valued at $3.17 trillion.
  • 02Data centers face up to 14-year waits for grid connections.
  • 03Grid constraints are a major operational risk for energy buyers.

Jul 21, 2026

New federal dataset and $67M in BTO funding reshape how operators plan for building energy demand

New federal dataset and $67M in BTO funding reshape how operators plan for building energy demand

The DOE's Building Technologies Office (BTO) is reshaping building energy demand planning by deploying over $67 million in R&D funding for 2024. Additionally, Lawrence Berkeley National Laboratory and the National Renewable Energy Laboratory have released a comprehensive county-level energy demand dataset extending through 2050. This initiative aims to enhance the strategies of operators in anticipating and handling future energy needs.

  • 01Lawrence Berkeley and NREL have released a new county-level energy demand dataset through 2050.
  • 02$67 million in funding has been deployed by the DOE's BTO for 2024 R&D.
  • 03The initiative aims to help operators plan better for future building energy demands.

Jul 20, 2026

NextEra and Dominion's $67 billion merger filing starts a 180-day regulatory clock that will reshape power procurement across four states

NextEra and Dominion's $67 billion merger filing starts a 180-day regulatory clock that will reshape power procurement across four states

NextEra and Dominion are pursuing a $67 billion merger that will affect energy procurement in Virginia, North Carolina, and South Carolina. The companies have initiated a 180-day regulatory review process. This merger aims to form the world's largest regulated utility company.

  • 01NextEra and Dominion have filed a merger application for a $67 billion deal.
  • 02The merger would result in the creation of the world's largest regulated utility company.
  • 03A 180-day regulatory review process has begun in Virginia, North Carolina, and South Carolina.

Jul 20, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

For Energy teams

See how Energy teams use MarketScale →

Customer Stories & Case Studies

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Energy

Energy hubMore expert Energy coverage.Explore →Customer Stories & Case StudiesDocument deployments as proof.Explore →EnerSys200+ edit requests in 45 days.Explore →State of B2B Video EditingBenchmarks for editing at scale.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512