Skip to content
Demo
‹ Back to IndustriesEnergy

Ford Ditches Gasoline for EVs in European Market

The global electric vehicle market is diversifying, with some of the automotive industry’s biggest names joining the fray and trying to carve out space in the rapidly expanding sector around the world. The latest to do so is Ford, which has reportedly invested $1 billion in an EV production facility in Germany as part…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

·
Share
Ford Ditches Gasoline for EVs in European Market

Free workspace

Turn your Energy expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

The global electric vehicle market is diversifying, with some of the automotive industry’s biggest names joining the fray and trying to carve out space in the rapidly expanding sector around the world.

The latest to do so is Ford, which has reportedly invested $1 billion in an EV production facility in Germany as part of a broad strategy of going “all-in” on producing electric vehicles in Europe.

The company is also making use of an old space, retrofitting an old production facility to outfit it with the equipment and capabilities it needs to play a role in helping Ford compete on a global scale.

Ford purportedly plans to make its entire commercial vehicle segment all-electric, zero-emissions capable or plug-in hybrid by 2024, with further goals of doing the same for its passenger lineup by 2026 and going fully electric by 2030.

These are all lofty goals – but are they achievable? After all, on a global scale, only one in 250 cars on the road is electric – meaning electric vehicles account for only 2.2% of the global vehicle market share.

On this MarketScale Industry Update, Voice of B2B Daniel Litwin explores the challenges ahead, including infrastructure, consumer buy-in and adoption, and more.

Your experts belong here

Every story in MarketScale Energy starts with a company putting its field engineers, operations leads, and project developers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Developers and operators shortlist on credibility, and your engineers give your sales team something real to send.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Energy, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Book a Demo →Talk to Sales

Free Trial

You just read one Energy expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your field engineers, operations leads, and project developers into the articles, video, and social content Energy buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

Book a Demo →Try it Free

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Energy Insights

Solar panels installed in 2020 could supply 21% of solar silver by 2035

Solar panels installed in 2020 could supply 21% of solar silver by 2035

Recycling solar panels installed in 2020 could supply up to 21% of the silver needed for new panel production by 2035. Technical advances are making panel recycling more economic. Buyers and asset owners can start modeling recycled supply and retirement value.

  • 01Panels installed in 2020 could supply up to 21% of the silver needed for solar panel production in 2035, a 15-year lag that suggests recycled supply could be estimated from installation records.
  • 02European researchers estimate recycling could cover about 25% of cobalt and 15% of lithium, nickel and manganese supply by 2030.
  • 03A recycler's recovery rate means little without its purity: TNO's laser process reported roughly 97% yield with silver at 99.7% purity, the pairing that tells a manufacturer whether the metal is usable.

Oct 2, 2026

Massachusetts queue delays put 2027 solar tax credits at risk

Massachusetts queue delays put 2027 solar tax credits at risk

Catalyst Power says interconnection delays are now a tax-credit risk, not just a schedule risk. In Massachusetts, a project tied to a 2029 transmission upgrade could miss the Dec. 31, 2027 deadline that SEIA says now governs many solar projects, putting 30% to 50% of ITC value at risk.

  • 01SEIA says solar projects that begin construction after July 4, 2026 must be placed in service by Dec. 31, 2027.
  • 02FERC's cluster-study reforms set study deadlines and late-study penalties, but they do not guarantee a needed grid upgrade finishes before a project's tax clock runs out.

Oct 2, 2026

Only 33% of utility executives call asset management advanced, IFS survey finds

Only 33% of utility executives call asset management advanced, IFS survey finds

Fifty-seven percent of utility executives call AI critical to cutting costs. Only 33% rate their asset lifecycle management as advanced, and 49% report operational data silos.

  • 01Fifty-seven percent of utility executives call AI critical to cutting costs, but only 33% rate the asset management that AI would run on as advanced.
  • 02Half of executives say asset management runs in silos with limited predictive capability, suggesting early AI spend may go to data integration before models.
  • 03Pew says grid modernization capex is pressuring rates; it also says using DERs via virtual power plants could serve peak demand at 40%–60% of traditional costs and help defer or avoid some infrastructure upgrades.

Sep 30, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

For Energy teams

See how Energy teams use MarketScale →

Customer Stories & Case Studies

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Energy

Energy hubMore expert Energy coverage.Explore →Customer Stories & Case StudiesDocument deployments as proof.Explore →EnerSys200+ edit requests in 45 days.Explore →State of B2B Video EditingBenchmarks for editing at scale.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512