Skip to content
MarketScale
‹ Back to IndustriesEnergy

A Conversation at LFI 2018 with Josh Kurtz of Orion

We’re catching up with SVP Sales Rep Josh Kurtz of Orion Energy Systems at LIGHTFAIR! Josh tells us why the Conference is important to their company, what they gain from attending a trade show of this caliber, and what kinds of products Orion takes pride in manufacturing. “The reason for coming to LIGHTFAIR for Orion,…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

Share
A Conversation at LFI 2018 with Josh Kurtz of Orion

We’re catching up with SVP Sales Rep Josh Kurtz of Orion Energy Systems at LIGHTFAIR! Josh tells us why the Conference is important to their company, what they gain from attending a trade show of this caliber, and what kinds of products Orion takes pride in manufacturing.

“The reason for coming to LIGHTFAIR for Orion, is it gives us a chance within a 3 day window to really see a lot of our customers. There’s no really other opportunity to do that in the lighting industry,” Kurtz said.

Energy Efficiency in the lighting industry has always been a focus for LIGHTFAIR and Orion, and this year is no different.

“[We’ve seen] the same types of products, but becoming more efficient, longer life, that type of thing. [The focus] has shifted away from technology to controls yes, in certain instances, depending on which companies you’re talking to. There are still the straight fixture manufacturers like Orion, but there are a lot of companies out there that are talking more and more about controls every day,” Kurtz said.

And what is Josh’s favorite part about LIGHTFAIR?

“We’ve just had great customer presence in our booth. I haven’t even had a chance to walk the entire show floor yet because it’s been so busy. That’s been my favorite part, bar none,” he said.

His passion for the lighting industry has been growing for 22 years, when he started at Orion in 1996.

“My passion for this really is helping customers save energy. It’s all about efficiency– lowering customer’s utility bills and delivering a product to a customer that’s going to increase light levels in their facility while reducing their energy costs 50, 60, even 70% sometimes,” Kurtz noted.

Orion prides itself on products that are manufactured right here in the U.S.

“We really want to focus on being American made, and we did that with our Patriot product.”

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Energy Insights

Siemens Energy to rebrand as Omterra, uniting wind and grid businesses under one name

Siemens Energy to rebrand as Omterra, uniting wind and grid businesses under one name

Siemens Energy is rebranding its wind and grid operations under the new name Omterra to move towards full independence. This consolidation involves Siemens Gamesa and its grid operations. The rebranding signifies a strategic shift for Siemens Energy as it streamlines operations and enhances brand identity.

  • 01Siemens Energy is rebranding as Omterra.
  • 02The rebrand unites Siemens Gamesa and grid operations.
  • 03This move highlights Siemens Energy's push for independence.

Jul 14, 2026

Solar hit 8.7% of global power in 2025, but fossil fuels still grew alongside it

Solar hit 8.7% of global power in 2025, but fossil fuels still grew alongside it

The Energy Institute's 75th Statistical Review indicates that solar energy accounted for 8.7% of global power in 2025. However, despite this growth in renewables, global fossil fuel demand also increased. This simultaneous growth presents challenges for energy procurement strategies.

  • 01Solar power constituted 8.7% of global energy in 2025.
  • 02Despite renewable growth, fossil fuel demand also increased.
  • 03Energy procurement strategies face complexities due to dual growth.

Jul 14, 2026

CBAK Energy advances full-tab LFP cells for AI data center backup power as gas plants fill the grid gap

CBAK Energy advances full-tab LFP cells for AI data center backup power as gas plants fill the grid gap

CBAK Energy has developed its 26650 V2.0 LFP cells, which are now in the validation stage for use in AI data center backup power systems. The product comes after a 15-month research and development period. These advancements aim to enhance backup power capabilities as traditional gas plants continue to supplement the grid.

  • 01CBAK Energy introduces new LFP cells.
  • 02The cells are entering validation for AI data center applications.
  • 03The development period lasted 15 months.

Jul 14, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512