Bad Birdie Rises in the World of Sports Fashion Through Promotion of Vibrancy and Personality
A golf apparel upstart challenges the sport's tradition by proving that bold style and individual expression can drive mainstream success
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Key takeaways
A golf apparel upstart challenges the sport's tradition by proving that bold style and individual expression can drive mainstream success
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The world of golf and sports apparel has seen so many changes, but Bad Birdie Golf stands out with its unique and vibrant approach. For a fresh episode of "Hammer Down," host Mike Bush looked into the company's stylistic revolution, featuring Jordan Dickerson, the mastermind behind Bad Birdie's supply chain.
The episode offered a compelling exploration of Bad Birdie's journey from a modest side hustle, to growth as a dominant force in the golf apparel industry. In a candid conversation about the brand's inception, Dickerson provided an overview into the company's mission to infuse personality into golf attire, along with some of the challenges of scaling a startup into a full-fledged lifestyle brand. Dickerson gives listeners an insider's view of the brand's evolution, its dedication to empowering individuality on the golf course, and a look into how it became a beloved apparel line.
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About the author
Beginning his career by learning how to tell a brand’s story, leveraging marcom to build market share, utilizing PR to get people engaged, and innovating trust-based relationships between products and people, He took on diverse challenges and continually grew. Mike created the first ever SEO practice in Washington DC — generating $10M+ in revenue for 10+ clients. Throughout my career, Mike gained unique experiences such as spearheading marcom for a company after a real-time suicide (incident inspired a Law & Order SVU episode) with minimal negative publicity. And advising a client in PR best practices after an employee had committed a highly publicized terrorist attack in the US. Company was able to maintain all major financial relationships (JPM, BofA, Well Fargo, AmEx, etc.). He worked for a leader in the automotive services industry — building a reputation as nationally recognized expert on road rage (including an appearance on Court TV as a Subject Matter Expert). This included creating media that generated 100M+ impressions.
