Bad Birdie Rises in the World of Sports Fashion Through Promotion of Vibrancy and Personality
A golf apparel upstart challenges the sport's tradition by proving that bold style and individual expression can drive mainstream success
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Key takeaways
A golf apparel upstart challenges the sport's tradition by proving that bold style and individual expression can drive mainstream success
The world of golf and sports apparel has seen so many changes, but Bad Birdie Golf stands out with its unique and vibrant approach. For a fresh episode of "Hammer Down," host Mike Bush looked into the company's stylistic revolution, featuring Jordan Dickerson, the mastermind behind Bad Birdie's supply chain.
The episode offered a compelling exploration of Bad Birdie's journey from a modest side hustle, to growth as a dominant force in the golf apparel industry. In a candid conversation about the brand's inception, Dickerson provided an overview into the company's mission to infuse personality into golf attire, along with some of the challenges of scaling a startup into a full-fledged lifestyle brand. Dickerson gives listeners an insider's view of the brand's evolution, its dedication to empowering individuality on the golf course, and a look into how it became a beloved apparel line.
About the author
Beginning his career by learning how to tell a brand’s story, leveraging marcom to build market share, utilizing PR to get people engaged, and innovating trust-based relationships between products and people, He took on diverse challenges and continually grew. Mike created the first ever SEO practice in Washington DC — generating $10M+ in revenue for 10+ clients. Throughout my career, Mike gained unique experiences such as spearheading marcom for a company after a real-time suicide (incident inspired a Law & Order SVU episode) with minimal negative publicity. And advising a client in PR best practices after an employee had committed a highly publicized terrorist attack in the US. Company was able to maintain all major financial relationships (JPM, BofA, Well Fargo, AmEx, etc.). He worked for a leader in the automotive services industry — building a reputation as nationally recognized expert on road rage (including an appearance on Court TV as a Subject Matter Expert). This included creating media that generated 100M+ impressions.
