Skip to content
MarketScale
‹ Back to IndustriesEnergy

American Airlines Investment in ZeroAvia Further Validates Hydrogen Fuel Initiatives

American Airlines recently announced that it’s investing in the world’s leading hydrogen-electric engine developer, ZeroAvia, now the most prominent airline with a financial stake in the company. In addition to the investment, American will have the opportunity to order up to 100 engines from ZeroAvia’s hydrogen-electric powertrain development program. These engines are intended to power…

This story was produced through MarketScale. See how Energy teams put it to work with Customer Stories & Case Studies.

Share

American Airlines recently announced that it’s investing in the world’s leading hydrogen-electric engine developer, ZeroAvia, now the most prominent airline with a financial stake in the company. In addition to the investment, American will have the opportunity to order up to 100 engines from ZeroAvia’s hydrogen-electric powertrain development program. These engines are intended to power regional jet aircrafts with zero emissions, and with them the potential to play a key role in the future of hydrogen fuel and sustainable aviation.

With American’s support, ZeroAvia is now moving forward with test flights of its 600-kW ZA600 hydrogen-electric powertrain, with the goal of starting hydrogen-fueled commercial operations for 19-seat aircrafts by 2024.

Securing $35 million in investments from United Airlines and Alaska Group at the end of 2021, ZeroAvia’s partnership with American Airlines is a welcomed addition to its Series B closing total of over $150 million in outside investment.

“Having support from the world’s largest airline is a strong indication of the progress we’re making on the development of hydrogen-electric, zero-emission flight. We are focused on delivering sustainable travel, and are delighted that American, a visionary leader in the industry, sees ZeroAvia as a part of the future of aviation,” wrote Val Miftakhov, Founder and CEO of ZeroAvia.

Not only is hydrogen energy a genuine source of fuel for aviation, but it’s cleaner, lighter, and safer for planes to operate on. It is the most abundant element in the universe, and in liquid form, contains roughly 2.5 times more energy per kilogram than the current standard for airline fuel, kerosene. Furthermore, since the fuel has no carbon content from the start, hydrogen only produces water vapor as a by-product, and during combustion would produce up to 90% less nitrogen oxides.

“Hydrogen powered with electric engines has a better energy density than equivalent battery powered aircraft, and it’s inherently safer than conventional aircraft. Hydrogen is a lighter than air fuel source, meaning it dissipates very quickly, and relative to fossil fuels it’s certainly less explosive,” said Joe Massaquoi, CFO of hydrogen-powered air freight company H2 Clipper.

Industry leaders are “optimistic” about the prospect of reaching hydrogen-powered air travel by 2035, a goal set by the WEF’s Target True Zero Initiative. ZeroAvia, a key player in this initiative and part of the 40-company coalition, has been honing its research around lightweight fuel cell systems, and is eyeing the use of its technology to support the goal of hydrogen fuel cells for “mid-range flights” and hydrogen combustion engines for “long-haul flights.”

“We support Target True Zero’s findings that technology like ours will allow an aircraft with a range of up to 2,000 km by 2030 (London to Athens) and 4,000 km by 2035 (New York to San Francisco), and our technology development will help make this happen. These will be key accomplishments in the pursuit of net zero,” Miftakhov wrote for the WEF.

While we are continuing to see large interest and investment from major US aviation companies, there is little to show from the increasing flow of capital just yet. Engineers on both the aircraft and avionics side of the industry are very much still in the trial phase of designing hydrogen-capable air travel. Most of the actionable use cases for hydrogen fuel in the aviation industry are coming from small-scale endeavors, with companies such as Honeywell continuing to roll out hydrogen fuel power cells to accomplish complex UAV missions.

In comparison, other innovators like California-based H2Clipper are continuing to develop larger scale hydrogen-fueled aviation alternatives with a focus on logistics use cases.

“At H2 Clipper we certainly recognize the huge demand for hydrogen as a fuel source, and have made advances to support an air ship that transports green hydrogen, effectively using green hydrogen as both a fuel source and a payload,” Massaquoi said.

Much of H2 Clipper’s structural support and motivation is coming from a climate of green energy development in California. Leading the nations hydrogen energy adoption, California’s goal is to get 1.5 million zero-emission vehicles on the road by 2025. Through the Clean Transportation Program, the California Energy Commission is supporting the adoption, and expanding the network of hydrogen refueling stations throughout the state. In the push to improve air quality and achieve their climate change goals, they have seem the transportation emissions decline 3.5 million metric tons between .

“In California, there are over 6,000 hydrogen powered cars on the road today, and you can look across the country at over 50,000 hydrogen powered fork lifts,” Massaquoi said.

In a nutshell, hydrogen is a critical piece of the game plan for achieving net-zero given that it produces no carbon emissions. American Airlines sees it as such, incorporating hydrogen fuel into its 2035 GHG emissions reduction targets and larger plan for achieving net-zero GHG emissions by 2050.

“It uses renewable resources in its production,” Massaquoi said. “From an industry perspective, we’re encouraged by the broader and broadening universe of participants in the hydrogen ecosystem.”

Likely, both hydrogen fuel cells and hydrogen combustion technology will prove needed for validating hydrogen as the next fuel standard for aviation. Aerospace components and multi-technology supplier GKN Aerospace, in partnership with engine systems company FSE and zero-emissions transition company Fabrum, are making tangible steps to prove the functionality of liquid hydrogen, creating facilities for aviation innovators to test their designs and technology.

However, detailed research from the likes of McKinsey and WEF are finding that “power-to-liquid (PtL) fuel” production, which includes the production of liquid hydrogen fuel, is an area needing more active investment. Creating PtL fuel is a complex process, with key steps requiring massive capital investment, including “creating renewable electricity and hydrogen, capturing carbon, and synthesizing fuel.”

While companies prove the capabilities of sustainable aviation fuel, achieving a goal of developing a functional PtL supply chain would act as the bedrock of future scaled SAF use, as McKinsey’s research explains it would “significantly diversify and expand SAF supply to meet future demand.”

If airlines can continue to support this technology beyond just regional jets and invest enough into R&D to scale engine functionality for commercial flight, the world will be one step closer to normalizing green hydrogen energy at scale.

Article co-written by Abi Wolf and Matt Franje.

Energy: are you visible to AI?

Before they reach out, Energy buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Energy Insights

$1.1 trillion in grid investment and AI data centers still face decade-long connection waits

$1.1 trillion in grid investment and AI data centers still face decade-long connection waits

The energy sector is planning significant investments in grid infrastructure, with $208 billion allocated for 2025 alone. Despite such investments, data centers in regions like Northern Virginia still face prolonged waits, sometimes extending up to 14 years, for grid connections. This highlights a disconnect between planned investments and actual implementation efficiency.

  • 01$208 billion planned for grid spending in 2025.
  • 02Data centers in Northern Virginia face up to 14-year waits for connections.
  • 03Infrastructure investment isn't translating into immediate capacity improvements.

Jul 13, 2026

Barbados energy transition stalls between dominant incumbents and alternative pathways, study finds

Barbados energy transition stalls between dominant incumbents and alternative pathways, study finds

A 2026 academic study highlights the barriers to energy transition in Barbados, where a fossil-fuel-dependent system struggles to adapt. The study examines the existing power structure and technologies that could facilitate a shift towards sustainable energy. The findings indicate a conflict between entrenched incumbents and emerging alternative energy pathways.

  • 01Barbados's energy system remains heavily reliant on fossil fuels.
  • 02Incumbent energy providers resist transitioning to sustainable options.
  • 03The study identifies technologies that could help transition movement.

Jul 13, 2026

Retail energy markets face a wave of regulatory and structural shifts across Pennsylvania, Massachusetts, Texas, and D.C.

Retail energy markets face a wave of regulatory and structural shifts across Pennsylvania, Massachusetts, Texas, and D.C.

The retail energy markets in the U.S. are undergoing significant regulatory and structural changes in various states, including Pennsylvania, Massachusetts, Texas, and Washington, D.C. These changes impact energy supplier operations, involving new credit rules, municipal powers, demand response adjustments, and rate cap debates. The evolving landscape presents both challenges and opportunities for energy companies navigating these shifts.

  • 01New credit rules are being implemented by PPL Electric.
  • 02Massachusetts municipalities are gaining opt-out powers.
  • 03Texas is adjusting its demand response strategies.

Jul 13, 2026

Explore More Energy Insights

Read more expert perspectives from across Energy.

Browse Energy Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Energy and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512