Welcome to MarketScale Tutorials. In this tutorial, we will go over using the request tool to capture content from your customers, employees, subject matter experts, and anyone else you may need. Many people believe that to capture a social video, soundbite, or interview, you need to send a full video crew, but that's not always the case. Let’s dive into how the request tool can enable you to get fast, high-quality media through a mobile phone camera or webcam. Let's get started!. Once you're in Studio, click on the request tool at the top. So in the request tool, there's gonna be four sections for you to choose from. You have your community, you can you have selecting your users, direction and select who's going to approve the media. First off, in community, you have internal colleagues and external users as well as getting an open link. We're going to start with internal colleagues, external users, and we'll come back to getting an open link. So if right now I'm clicking internal colleagues and external users. So number two, you're gonna select who are you requesting this media from? This can be anyone currently in your organization or anyone that you might want to add to your organization. So Right now, I'm gonna go ahead and look up Daniel Litwin, who is the voice of B2B at market scale. I'm gonna select Daniel. It'll add Daniel right down here, and it'll show that it's sending to him. If I select the wrong person, I can go over to Daniel and just click his name and it'll take him out of the list of people to receive this request. But now maybe I want to add someone who's not currently in my organization. So I'm gonna add the market scale broadcast. So you see right here, add MarketScale broadcast as an external receiver. So I'm gonna click that right there. So now it's gonna add market scale broadcast as a recipient of the request. When broadcast goes to open up this request in their inbox and they go into market scale studio and they enter in their information, it will also add them as a user in your organization. Once you have selected, who is going to be the recipient of your request, you want to move down to direction. Down here in direction, this is where you're going to tell the person who's receiving your request exactly what this is going to be used for. So is this going to be a social media soundbite? Is this for your internal employees? Is this for external customers or prospects? Or is this gonna be used for an event? This event can be a roundtable discussion, this can be a conference, a trade show, live event, anything that would classify it as an event. So now we're going to move on to adding a prompt or questions. There are two ways you can go about this. You can send them an open ended prompt, or you can send them questions. For an open ended prompt, it just needs to be something where it very open ended and they can respond however they see fit. Right here I asked, you recently purchased the XU5000. Please share how this unit is being used in the operations of your manufacturing plant. You can move on with this and go on down to selecting the items below, or you can change this to questions. So if I were to switch this over to questions, what I can do right now is I can add a question. And maybe I need to add more than one question. I hit the plus button right here, and I can add more. So what I'm gonna do is I'm gonna add three questions. This right here was me copying and pasting these into the question fields. Now you can do this if you want to customize the questions you're asking to these recipients, But you don't have to always copy and paste your questions. You can also select from predefined questions Just by searching the category, so if I'm going over here to sales, I can select supply chain. Maybe I want to know what it is. So if I click this little eye icon, I can see the predefined questions that'll pop up when I input that as my choice. So I can just select it, or I can just click out of it. So we have predefined questions that cover a lot of different categories. But maybe you didn't see the questions that you wanted or yours are very specific. What you can do is you can actually save your questions as predefined questions. So if I click right up here, save as predefined question, All you need to do is first off, input a title. So I'm going to say, customer testimonial, I have my questions. If I need to add more questions, I can hit the plus icon. I also need to select which categories this fall under. Since this is more testimonial style, I'm gonna go ahead and say testimonials. But now, to make it look really nice throughout your user profile, as well as being able to easily locate it, you can add a thumbnail to your prewritten questions. So right here, I'm going to go ahead and add a thumbnail. Now I'm ready to save it. It's been saved. There it is right there. Preset prompts, my thumbnail created by me, I can go over here to testimonials, and there it is right there. It's as easy as that to add in your predefined questions, customizing questions, adding questions, or looking through predefined questions. Now after you do that, you want to move down to what's the vibe? This notifies the recipient exactly how they should record it, how they should present it, how they should sound. All of these vibes can help notify this person the different ways they should present themselves and the information so you can get exactly what you're looking for. Next, we have additional notes. Here, you can input anything you want to add. So that way, when they're recording, they're getting exactly what you need. So maybe you want them to capture some b roll while they are on-site. You don't have to get super specific in your additional notes, but if you need to coach them through how something should be said maybe for legal Maybe you don't want them to say certain things, or maybe you want them to include something in their response. You should also know that down here, you can actually upload file. The limits to what you put in these fields are up to you. Now we need to select who's going to approve this. Who in your organization needs to approve this media after it's been submitted. For right now, I'm going to select myself. Now I'm at the end. All I have to do is hit submit, and this will send this out to Daniel and the broadcast account at Marketcale. And that's all it is. So I'm gonna go ahead and hit submit. Here is your confirmation that's been sent out. And real quick, I want to go back to getting your open link request. So if I switch over to open link, even after filling all this information for my internal and external column, it'll carry everything over so I don't lose any information. So you're going to do everything through these steps exactly as you would on the other column. But down here, after you select who's going to approve this media, it's not going to have a submit button. It's going to have create a link. Now this open link is very helpful because you're not sending it out to specific people. You can actually take this link and send it out in a Teams chat, over text, over email. Maybe you want to post this into a social media profile for people to click and submit responses. You can use this link and put it anywhere. It's essentially going to be your magic link. This link is completely open. Anyone can submit to it. All you need to do is send it out to the people you want. When they open the link, they're gonna be prompted to input their email, and now they can submit their response. So after I hit create link, It will load up this page right here. It says that the request is confirmed, all the information is here, and now I can copy the open link. Now I have a copy to my clipboard, and I can go paste it wherever I need. Real quick, let's check out what it looks like whenever you're responding to a request. This is one I got from Katie Steinberg a little while back, where I can either decline, record a response directly on my computer in the studio, or I can upload something that I've already recorded. But this also works on mobile phones. So when I'm on my mobile device, looking at the same request Katie Steinberg, I get all the same options. I can record a response directly in a studio. Studio is gonna ask to allow my camera microphone, its gonna open up a message to remind you the best way to record is going to be natively on your phone and then uploading to get the highest quality. But right now I'm going to hit continue. The cool thing about this is not only do I see myself, do I have all the interfaces at the bottom that I normally would have, But I can also see all the questions right here at the top below the camera. So when I'm recording, that way, I don't forget what I'm supposed to be answering. But I can also go back and hit upload a video. I'm gonna hit add files, and now I can choose the files that I want to add. I can also add additional notes, maybe say, hey, I might have had some audio trouble during my response. You might want to check that out. So that is the request tool on Studio. This can be used for so many creative avenues, in the publication industry, imagine needing an expert's insights on a new company policy or their feedback on a workday, but they're not available on your schedule. Simply send them the media request link and let them record a video on their own time.Or perhaps you need an expert to provide analysis on a timely piece of news or industry trend that's creating buzz. Just send a request and receive their thoughts in a high-quality editorial format, without lifting a finger.With this tool, you can simplify the process of capturing expert insights, no matter where they are or what their schedule may be.Beyond publications, you probably would never think that this tool could be used for supplementing traditional video right? Well think about it, this powerful tool is the quickest and most efficient way to get the media you need. All it takes is for you to input your prompt or questions, and for them to receive the request, film it on their webcam or phone, and submit it. Easy! Done! No more waiting upwards of 21 days for traditional video production that requires scheduling a crew, a large block of time for the person being filmed, and coordinating dozens of logistical parameters.But the benefits of the request tool don't stop there. You can also use it to seamlessly integrate remote interviews into your traditional video projects. Whether you're filming a case study or a corporate video, the request tool allows you to easily capture interviews with people from all over the world without the need for expensive and time-consuming travel of video crews. The possibilities are endless with this tool. You can use it to capture just about anything and everything you can think of. To get you started, here are 100. So, what are you waiting for? Start using the MarketScale request tool today and let’s capture amazing content for your community.
