Parents Are the New Customer in EdTech

Earlier this year, Marcus Kingsley joined SchoolStatus, the K12 edtech company that harnesses student data insight to power teacher conversations. According to company executives, Kingsley excels in the development of strategic alliances with customers to drive sustainable growth and will be leading an established team of Regional Sales Executives, Sales Development Representatives, and Customer Success Managers.

“The need for dependable communication tools that serve teachers, administrators, and parents is undeniable right now,” says SchoolStatus founder and CEO Russ Davis. “Communication tools that build relationships between school and home are the foundation for district success in attendance, graduation rates, school climate, and more–particularly with the challenges of remote and hybrid learning. Marcus brings experience that will help us meet school districts’ demand for K12 communication tools with integrity.”

Before joining SchoolStatus, Kingsley served as both the VP of Sales and Marketing for NetSupport Inc. and as an executive board member for UK based NetSupport Group, a leading global EdTech provider. During his tenure there, Kingsley was responsible for formulating and executing its strategic sales strategy for the Americas, accelerating it to market-leading status in each of the segments in which it operated.

Its portfolio of products included one of the most widely utilized Classroom Management solutions, Student Safeguarding, and Mass Alerting & Notification tools. The highly awarded product suite enjoyed an installation footprint exceeding 15 million students, leading to its status as one of the primary EdTech suppliers in the North American market.

“I’m extremely excited to be joining SchoolStatus at such a crucial phase in its evolution as it harnesses the growing need for effective data-driven parental engagement tools,” says Kingsley. “Quite possibly there has never been a more pivotal moment where educators need the benefits of having simple, intuitive yet powerful communication tools at their disposal.”

“We’ve seen tremendous, albeit difficult, changes in school districts in the past year. But there has been a lot of innovation as well,” explains Davis. “On one end of the spectrum was an increase in parental involvement with children at home; caregivers had more visibility into the day-to-day educational experience. At the same time, many parents struggled to maintain their jobs, or were not able to be at home with their children who may or may not have had devices or broadband access to participate in remote learning.”

While some parents are poised to be more involved than ever before, other parents have been lost. “SchoolStatus helps school districts meet the needs of all their families,” says Davis. “We bring in leaders who look ahead to see what is possible.”

“With an exciting roadmap already in place for 2021, SchoolStatus is set to further reinforce its position as the leading platform for data-informed communication,” says Kingsley. “Continuing its unwavering drive to improve parental engagement and communication between the school and the home.”

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