Skip to content
MarketScale
‹ Back to IndustriesEducation Technology

Helping English Language Learners Stay Engaged and Motivated during COVID-19 and Beyond

Jami Herbst spent the first part of her career as a K-12 ESL, Spanish and PE teacher before joining iStation. Now a Professional Development Manager with iStation, Herbst focuses on bilingual development as both a specialist and a lead. She shared her experiences and insights on the challenges English language learners face during the pandemic….

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

Share

Jami Herbst spent the first part of her career as a K-12 ESL, Spanish and PE teacher before joining iStation. Now a Professional Development Manager with iStation, Herbst focuses on bilingual development as both a specialist and a lead. She shared her experiences and insights on the challenges English language learners face during the pandemic.

Herbst said educators could sometimes feel like they are in a triage situation with all of the uncertainty and changes in the education space due to the impacts of COVID-19. On a positive note – what surprised Herbst most about the situation was learnings from the hybrid virtual environment that could be applied to the classroom when things return to whenever that new normal arrives.

“We were always concerned about how we best communicate with families,” Herbst said. “How do we make sure we’re communicating properly with the students, even face-to-face in my classroom? And the teachers and the schools that are now faced with that virtual, looking for technology equity, looking to make sure we are reaching all of those students still – how are we really communicating now that we have all these extra challenges?”

The ability to reach out to all students and families to communicate can be a significant challenge in and of itself during the pandemic.

Distance learning for non-native English language speakers poses even more significant challenges during this unique period, especially in communication.

“Research has shown through the years that [you should let] the students communicate, at times, in their native language with another student in the class, if that’s available,” Herbst said. “If they can discuss a complex issue that you’re working on in the classroom together in their native language, and then share out in English, or even if they’re writing a descriptive word about what they feel about that piece or write a sentence or paragraph and maybe share that online in a virtual classroom, those are ways they can show their identity and build their confidence.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Education Technology Insights

Higher Ed's Seed Round: How Universities Decide Which Programs to Build

Higher Ed's Seed Round: How Universities Decide Which Programs to Build

The decision-making process for universities when choosing which online programs to develop and fund involves strategic considerations. These decisions are influenced by factors such as demand, resources, and institutional goals. Administrators need to weigh these elements to ensure successful and sustainable online education offerings.

  • 01Universities consider demand and resources in online program planning.
  • 02Institutional goals influence the choice of programs to fund.
  • 03Strategic decision-making is crucial for successful online education.

Jun 30, 2026

Teacher Stress Is Still at Crisis Levels in 2026. EdTech Vendors Selling Into Schools Need to Understand Why That Matters.

Teacher Stress Is Still at Crisis Levels in 2026. EdTech Vendors Selling Into Schools Need to Understand Why That Matters.

In 2026, more than half of US teachers continue to face significant job-related stress. This ongoing issue poses a primary adoption barrier for EdTech vendors and enterprise L&D teams targeting school districts. Understanding and addressing teacher stress is crucial for the successful implementation of educational technology.

  • 01Over half of US teachers experience high stress levels in 2026.
  • 02Teacher stress is a major barrier for EdTech adoption.
  • 03EdTech solutions must address stress to succeed in schools.

Jun 29, 2026

How Raptor's StudentSafe tackles behavioral threat assessment and student well-being

How Raptor's StudentSafe tackles behavioral threat assessment and student well-being

Raptor Technologies has transitioned from visitor management to enhancing student well-being with its StudentSafe platform. This move addresses school district needs for improved behavioral threat assessment. StudentSafe is designed to bolster educational security and student safety.

  • 01Raptor Technologies is expanding into student well-being.
  • 02The StudentSafe platform focuses on behavioral threat assessment.
  • 03StudentSafe responds to demands from school district customers.

Jun 26, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Education Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512