Skip to content
MarketScale
‹ Back to IndustriesEducation Technology

Communication Through Crisis: How to Talk to Children About School Shootings

With two mass shootings in the news within days of each other, it is difficult to avoid the information about such violence. According to AP News, the devastation of the Uvalde, Texas, school attack killed 19 children and two teachers. Seventeen individuals were wounded before the gunman was taken down. This event is distressing, and…

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

Share

With two mass shootings in the news within days of each other, it is difficult to avoid the information about such violence. According to AP News, the devastation of the Uvalde, Texas, school attack killed 19 children and two teachers. Seventeen individuals were wounded before the gunman was taken down. This event is distressing, and it may be even more so for children. Just as adults do, children need the information to help them understand and cope with tragedy.

“This generation is more informed than ever before,” said Adam Coughran. Whether the knowledge comes from their friends or a news clip, this type of news permeates questions. These questions could fester into anxieties if the issues and news are skirted around. Parents and educators need to be prepared to answer these questions.

“First and foremost, be honest and open with children,” said Coughran. Manipulating or skirting the issue could cause the parent to get caught up in the future, especially with tragedies that remain in the news for days and weeks. Not being honest with children causes distrust. “Truthful answers are important to build trust,” reported NPR.

The School Crisis Center guidelines urge adults not to assume that the child’s worry is the same as their own. Depending on what the child has heard or understands changes the direction of the conversation. First, ask them to share what they know or heard. This will help you clarify the facts and separate rumors. Tune into misunderstandings or frightening falsehoods.

Listen to their fears, “understand what they might be fearful of,” said Coughran. Clarifying questions will help you see how or what they are processing. Their fear may lie in something completely different from the adults’ perception. Listening to their worries may lead the conversation to a simple answer that will calm their anxieties. David Schonfeld, a pediatrician who directs the National Center for School Crisis and Bereavement at Children’s Hospital Los Angeles, was recently interviewed by NPR. He said the best way to determine how much information children need is to listen to them.

Throughout the conversation, set a calm tone. Talk about things compassionately and lovingly, especially if you are still processing the travesty. There’s a balance between keeping calm and being honest. “Be realistic and human, especially with older children,” said Coughran.

One part of the conversation needs to include preparation of what to do if the children are in a dangerous situation. Coughran suggests explaining that there are “people who hurt and people who help.” People who hurt are anyone from strangers to bullies and villains from cartoon series. Helplessness will exacerbate feelings of anxiety. Children need to feel confident that there is help around. Assure them that there will always be trusted adults to confide in.

For more insight on talking through a crisis with children, use the American School Counselor Association’s tips “Helping Students after a School Shooting.”

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Education Technology Insights

Higher Ed's Seed Round: How Universities Decide Which Programs to Build

Higher Ed's Seed Round: How Universities Decide Which Programs to Build

The decision-making process for universities when choosing which online programs to develop and fund involves strategic considerations. These decisions are influenced by factors such as demand, resources, and institutional goals. Administrators need to weigh these elements to ensure successful and sustainable online education offerings.

  • 01Universities consider demand and resources in online program planning.
  • 02Institutional goals influence the choice of programs to fund.
  • 03Strategic decision-making is crucial for successful online education.

Jun 30, 2026

Teacher Stress Is Still at Crisis Levels in 2026. EdTech Vendors Selling Into Schools Need to Understand Why That Matters.

Teacher Stress Is Still at Crisis Levels in 2026. EdTech Vendors Selling Into Schools Need to Understand Why That Matters.

In 2026, more than half of US teachers continue to face significant job-related stress. This ongoing issue poses a primary adoption barrier for EdTech vendors and enterprise L&D teams targeting school districts. Understanding and addressing teacher stress is crucial for the successful implementation of educational technology.

  • 01Over half of US teachers experience high stress levels in 2026.
  • 02Teacher stress is a major barrier for EdTech adoption.
  • 03EdTech solutions must address stress to succeed in schools.

Jun 29, 2026

How Raptor's StudentSafe tackles behavioral threat assessment and student well-being

How Raptor's StudentSafe tackles behavioral threat assessment and student well-being

Raptor Technologies has transitioned from visitor management to enhancing student well-being with its StudentSafe platform. This move addresses school district needs for improved behavioral threat assessment. StudentSafe is designed to bolster educational security and student safety.

  • 01Raptor Technologies is expanding into student well-being.
  • 02The StudentSafe platform focuses on behavioral threat assessment.
  • 03StudentSafe responds to demands from school district customers.

Jun 26, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub