5 Ways To Come Up With Great Video Ideas

Let's talk about five ways to come up with great video ideas. Welcome to In the studio, where I help you build an engaged community with media. This is the show where you will learn how to produce your own videos, podcasts, virtual events, online universities, and more for your company. So when you show up in the studio, you become a media company and grow your community and your business. Let's talk about five ways to come up with great video ideas. One, ask your community This includes your customers, clients, partners team, ask them, what problems can you help them solve? What's the one big win that you can help them achieve today, because when it comes to content, your content should always be about your community. And that includes those who will be paying your company to work with you to buy your products and services. So the more language and understanding that you can use that's customized for your community, the easier it will be to create content that actually works. So if you're ever hitting that wall of well, what should my next podcast topic be? Or what should this next YouTube or LinkedIn video be? Then simply ask your community, ask them how you can better help them and serve them and then create content around that. The next one, look at your data, meet with your marketing team, look at your analytics, what topics titles and ideas are performing best, what best connects with your products and services from that data that you have collected. If you look at every distribution channel for your media, they all have an analytics dashboard. These dashboards share a lot of the same information, whether it's your followers or subscribers, the people who are wanting more content from you. Or maybe it's your view count, or your watch time, YouTube has a great analytics dashboard where it gets right into each piece of relevant data for each video or episode that you publish. Something like Wistia is a great channel that we often use in our company, where we can understand the nuances of how a community member would interact with your media. And your episodes, your shows your content. And of course, the list goes on if your video is embedded on your website, then there's unique visitors and website data that you can review. But getting this information, it's able to help guide you on what topics are best resonating with your community, those who are wanting to watch and view and listen to your content. So double down on what the data is showing you because most often it's not gonna lie to you. Next, think SEO search engine optimization, or think simply like a content marketing guru. Your ability to understand search engines and how people use them can inform easy title creation and ideas for your next video episode, kind of like how I came up with the idea for this video, I recognized among our community that a lot of people, marketers and business leaders struggle to come up with ideas and topics for their media, oftentimes, they identify the topic first versus interacting with their community first. So and knowing what that problem looks like and that it really holds people back from going to actually just simply create content, great media for their business, I gave it a name. First it looked like media ideation, coming up with ideas for your media. But that wasn't SEO optimize. And so I did further research and identified what title could work best of what people are searching for, see what suggestions pop up when you type in the relevant keywords or ideas around this topic. So for myself, it could be how do I come up with ideas for my videos, and Google will suggest what other people are often searching for and the keywords that they're using the sentences, the phrases. So in thinking like a marketing guru, and going down the SEO route, this will really help guide what words you use, making sure you use keywords that people actually search for, but it really helps guide the video and episode ideation you have for your media content. Next, get inspired from your core values, your company and your personal mission and values will help you identify how to better attract and build your community. Because you can then put together genuine messages that are not just about education topics, or how tos related to your industry or company. But also consider topics and ideas that your company cares about that you care about. Maybe you do monthly community service projects because one of your core values is service. So look at your core values, review them and identify Hey, what kind of topics can we do that relate to these things we believe in and stand for and our company? Because oftentimes, especially if you communicate your core values and mission well Those who you're attracting into your community, your customers, your business partners, your employees are the ones who also stand with you and enjoy and are passionate about these core values with you. So when you can theme your content around your core values, it's going to give you unlimited ideas for your next episode. And on your podcast, your video message and beyond. The next way to come up with great video ideas is to get in the studio dedicate time to be ready to record new media like videos, podcasts, and just simply being present in your recording studio. So what is your studio Exactly? Well, it's wherever you decide to record to film your video to record your podcast. And maybe from a home office like me, it may be from your headquarters, maybe you're at a trade show, or an event or on site, visiting with other clients or community members, whatever that looks like. There's always an opportunity to be in the studio to be present around hey, here's a great idea for this next piece of media giving yourself dedicated time blocks on your calendar. on a recurring basis. Let's say it's maybe 30 minutes a day that you're like, Hey, I'm showing up in the studio during this time. Or maybe it's once a week or once a month, you can batch more time to show up in the studio to have a light, a camera and a microphone ready to go. Even if all of that looks like coming from your phone, or your webcam and you're facing a window and you're using the built in microphone there. That becomes your studio where you can record content as easy as possible without any barriers. We can't just be inspired for new ideas for our videos, we have to invite creative brainstorming. I think of Stephen King. He's a very prolific author who's written probably hundreds of books and short stories over the last 40 plus years, he has described how he dedicates time every single day to write kinda like it's a full time job, he shows up as specific time, he's there to write. And to my understanding, he doesn't believe in the creative or writer's block that we often use as an excuse to not create, or hey, I'm not feeling inspired. In this moment, I'm not ready to record he would give himself a place and time to write basically an accountability system in order for him to predictably create new works of art, new media in his form, that was books in your form. Ideally, it looks like videos and podcasts and other virtual events and online learning opportunities. So all is to say, don't wait to be inspired. Just simply create, create the media that you need to get your message out to your community. So these are five ways that you can come up with new video ideas. I invite you to choose one of these methods and implement it into your media company today. For more media like this, subscribe to the show wherever you enjoy listening or watching and for more info about how we can help you grow your community with media and visit market scale.com. That's a wrap. I'll see you in the studio on the next episode.