Skip to content
MarketScale
‹ Back to IndustriesBusiness Services

The Early Scale: AI Data Centers Can't Wait for the Grid as Manufacturers Lack the Plumbing

The article discusses the readiness of AI data centers and the manufacturing tools available, highlighting a lack of infrastructure readiness. It also emphasizes the ongoing challenges faced by logistics due to volatility. The insights target B2B leaders to inform them of current and future industry challenges.

This story was produced through MarketScale. See how Business Services teams put it to work with Executive Thought Leadership.

Promoted content from The Early Scale on MarketScale.

By MarketScale Newsroom · The Early ScaleB2b NewsMorning BriefMarketscale
Share
The Early Scale, in 5 minutes

Five minutes of B2B intelligence. Every morning.

5 MIN
0:005:00
The Early Scale: AI Data Centers Can't Wait for the Grid as Manufacturers Lack the Plumbing

Key takeaways

01

AI data centers are facing infrastructure readiness issues, affecting their ability to operate efficiently.

02

Manufacturers have the necessary tools for production but face challenges due to inadequate infrastructure.

03

Logistics is experiencing persistent volatility, necessitating strategic adjustments by companies.

Get featured

Want to get featured in MarketScale Business Services?

Create a free MarketScale workspace and get your company's expertise featured across our Business Services coverage. No credit card, no demo required.

Request an invite

The lead

The theme of the day is infrastructure under pressure. Data centers are eating construction budgets, AI pilots are stalling on the factory floor, and logistics costs just told us volatility is no longer a weather event, it's the climate. If you're running a business that touches physical infrastructure, digital systems, or supply chain, this edition is aimed directly at you. Grab the coffee. Let's go.

The Big Three

AI Is Starving the Grid, and Fast Storage Is the Stopgap

AI data centers demand power in months; grid upgrades take years. The gap between those two timelines is now a critical infrastructure risk. CBAK Energy's 26650 V2.0 LFP cells just entered customer validation for AI data center backup power applications after a 15-month R&D program, and flexible fast storage is emerging as the near-term fix while utilities scramble to catch up. FERC is stepping in, but the structural mismatch between AI's power appetite and grid construction timelines isn't going away soon.

The B2B angle: If your facilities roadmap includes a data center build or expansion in the next 18 months, budget for on-site battery storage and backup power as baseline infrastructure, not optional insurance.

93% of Manufacturers Have MES. Only 23% Have It Talking to the Rest of the Business.

Rockwell Automation surveyed 1,560 manufacturing decision-makers and found that while MES (Manufacturing Execution System) deployment is nearly universal, enterprise-wide integration remains rare, just 23% have fully connected it. A separate Kaufman Rossin survey found 73% of manufacturers are still stuck in AI pilot mode, and the core blocker is the same in both cases: legacy ERP systems and siloed data. The tools exist. The plumbing doesn't.

The B2B angle: Before buying another AI or automation layer, audit whether your MES and ERP can actually share data, the Rockwell numbers suggest there's a 70-point gap between having the system and using it effectively.

Logistics Volatility Is Structural Now, the 2026 State of Logistics Report Says Stop Waiting for It to Pass

U.S. business logistics costs fell to $2.4 trillion in 2025, down from prior highs, but the 2026 State of Logistics Report identifies five structural forces, not a demand cycle, reshaping the operating environment. Meanwhile, a split is widening between consumer and industrial sectors: consumer sentiment is softening while parts of the industrial economy hold firm, forcing supply chain leaders to plan two separate strategies simultaneously. The era of one-size planning is over.

The B2B angle: Supply chain leaders should build separate demand-planning models for consumer-facing and industrial-facing segments right now, the divergence isn't temporary, and a single forecast is a liability.

Also worth knowing

B2B ecommerce is no longer a pilot program. MSC Industrial's Q3 sales crossed $1 billion with ecommerce leading the channel mix, Kawasaki Engines USA grew average order value 500% through digital investment, and Global Industrial posted 9.2% Q1 growth. The companies that treated digital channels seriously years ago are now collecting the compounding returns.

Siemens Energy is rebranding as Omterra, consolidating Siemens Gamesa and its grid operations under one name as it moves toward full independence from Siemens AG. For enterprise energy procurement teams, this is a supplier identity change worth tracking, contracts, contacts, and compliance documents tied to the old brand will need updating.

Enterprise operators are moving toward industry-specific cloud platforms as generic solutions increasingly fall short on vertical compliance and workflow needs. Industry clouds are gaining real traction, not just as a vendor pitch, but as a procurement pattern shift. If your tech stack evaluation still starts with horizontal platforms, it may be time to rerun that search.

By the numbers

$2.4 trillion
U.S. business logistics costs in 2025, down from recent highs but still defined by structural rather than cyclical volatility, per the 2026 State of Logistics Report.
93% vs. 23%
Share of manufacturers that have MES deployed versus the share that have fully integrated it enterprise-wide, per Rockwell Automation's survey of 1,560 decision-makers.
73%
Share of mid-market manufacturers still stuck in AI pilot mode, with legacy ERP and siloed data as the primary blockers, per Kaufman Rossin.
$1 billion+
MSC Industrial's Q3 sales figure, with ecommerce identified as the leading channel driver.
500%
Growth in average order value achieved by Kawasaki Engines USA after investing in its B2B digital commerce channel.
8.7%
Solar's share of global power generation in 2025, a record high, even as global fossil fuel demand also rose, per the Energy Institute's 75th Statistical Review.
30%
Target reduction in commercial building energy intensity by 2030 under the DOE's Commercial Buildings Integration program, creating direct procurement and retrofit mandates for facility teams.
€124 billion
The current size of Central and Eastern Europe's e-commerce market, growing faster than Western Europe and drawing enterprise attention as a near-term expansion opportunity.
MES Adoption vs. Full Integration in Manufacturing (2026)
Source: Rockwell Automation survey of 1,560 decision-makers, 2026 · © MarketScaleDownload chart

Smart plays for the week

Audit your MES-to-ERP data flow this week and map exactly where the handoffs break before your next automation or AI investment. The Rockwell Automation data shows a 70-percentage-point gap between MES deployment and full integration, adding AI on top of disconnected systems compounds the problem, not the payoff.

If you're marketing to manufacturers or industrial buyers, lead your next campaign with integration outcomes, not feature lists, 'we connect your existing stack' beats 'we have AI' right now. With 73% of mid-market manufacturers stuck in pilot mode due to data infrastructure gaps, buyers are primed to respond to solutions that fix the plumbing, not add more tools.

Add on-site battery storage and backup power as a line item in any data center build or expansion RFP you're issuing in the next 90 days. The grid-to-AI-demand timeline mismatch is structural, CBAK Energy's LFP cells entering customer validation and FERC intervention signal that utilities cannot be the only plan.

Something to think about

Volatility is no longer a temporary condition to be managed through the cycle, it is the operating environment itself.

Every planning assumption that treats current disruption as an aberration rather than a baseline is now a strategic liability. The companies winning in logistics are the ones that stopped waiting for normal to return.

Teach me something: Manufacturing Execution System (MES)

An MES is the software layer that sits between your high-level business systems (like ERP) and the actual machines on your factory floor. It tracks and controls work-in-progress in real time, scheduling jobs, monitoring equipment, recording quality data, and managing labor on the line. Think of it as the operating system for production. The problem most manufacturers face today isn't that they lack an MES, Rockwell's data shows 93% have one, it's that the MES isn't talking to the rest of the business. When your ERP and MES don't share data, you end up making procurement, scheduling, and AI decisions based on information that's already stale by the time it arrives.

The Early Scale

Part of this channel

The Early Scale

Five minutes of B2B intelligence. Every morning.

Visit the channel

Your experts belong here

Every story in MarketScale Business Services starts with a company putting its consultants, practice leads, and account teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Clients hire the firm whose thinking they have already read, which means fewer cold conversations for your partners.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

MarketScale Newsroom
MarketScale NewsroomEditorial Team, MarketScale

The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.

Follow Business Services Insights

Get new expert content in your inbox.

Business Services: are you visible to AI?

Before they reach out, Business Services buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Business Services expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your consultants, practice leads, and account teams into the articles, video, and social content Business Services buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Business Services Insights

MAI keeps buying RIAs, and the integration work is now the real product

MAI keeps buying RIAs, and the integration work is now the real product

MAI Capital Management has continued its RIA acquisition cadence, buying Halpern Financial ($1.2 billion, fee-only) in 2024 and Concentric Wealth Management ($662 million) in a deal effective Dec. 31, 2024, according to WealthManagement. Both transactions follow the same integration pattern: acquired teams adopt MAI branding while plugging into centralized HR, operations, and marketing, which shifts the operational burden from acquired firms to the platform. For RIA operators and consolidators, the signal is that post-close enablement, including standardized processes, shared services, and the regional president structure, is becoming the main value proposition buyers must specify, staff, and measure, not a secondary workstream after the announcement.

  • 01In MAI’s recent deals, the integration package is explicit: HR, operations, and marketing sit at the center of the offer, according to WealthManagement. Buyers competing for quality firms may need to show a similarly concrete post-close operating model, not just capital and valuation.
  • 02MAI is using a repeatable leadership pattern: founders join as regional presidents across multiple acquisitions, per WealthManagement. That’s a useful benchmark for succession planning and client retention governance, especially for firms that still run integration through ad hoc committees.
  • 03Asset metrics are being reported in different ways, AUM/AUA and “managed client assets,” across coverage of MAI, per WealthManagement. For acquirers and sellers, aligning on which asset definition drives pricing, capacity planning, and service staffing can prevent post-close KPI drift.

Sep 1, 2026

Vision to Value: Adopting AI cyber defense in telecom

Vision to Value: Adopting AI cyber defense in telecom

Telecom companies are adopting AI-driven security operations centers (agentic SOCs) to counter increasingly sophisticated cyber threats that evolve faster than human-only security teams can respond. This approach combines machine-speed AI responses with human judgment to transform security from a reactive function into a continuous strategic asset.

  • 01Telecom companies are adopting AI-driven technologies to enhance their cyber defense capabilities.
  • 02The sophistication and scale of AI-driven threats require telecom industries to continually adapt.
  • 03Implementing AI in cybersecurity offers significant benefits in efficiently managing and mitigating threats.

Sep 1, 2026

AI answers drove 6.2% of website sessions, and loyalty teams feel it first

AI answers drove 6.2% of website sessions, and loyalty teams feel it first

AI assistants are becoming a measurable traffic source, and they are taking share from the channels web teams used to control. First Page Sage’s August 2026 analysis of 218 sites found AI platform referrals rose from 0.1% of sessions in Jan. 2023 to 6.2% by July 2026, while organic search share fell from 51.3% to 42.8% and organic session volume declined 23.6%. Search Engine Land’s H1 2026 reporting adds why attribution is getting harder: Google says AI Mode reached 1 billion monthly active users and AI citation overlap across engines is thin, pushing operators toward “prompt panel” measurement instead of classic rank tracking. CX Today’s retail loyalty coverage shows the downstream effect: as discovery moves to social and AI research, loyalty programs designed around checkout have to start capturing early signals and brand presence in AI and social journeys, or they will miss the moment preference is formed.

  • 016.2% is the new benchmark for “AI assistant referral traffic,” big enough to show up in channel mix reviews and attribution models, according to First Page Sage.
  • 02AI visibility measurement is fragmenting across engines, Search Engine Land reported, so operators should treat prompt tracking more like polling than keyword ranking.
  • 03If product discovery is happening off-site, loyalty needs identifiers and benefits that travel with the customer into social and AI research, a shift CX Today highlighted in its Kobie interview.

Sep 1, 2026

Explore More Business Services Insights

Read more expert perspectives from across Business Services.

Browse Business Services Hub

About the Expert

MarketScale Newsroom
MarketScale Newsroom

Editorial Team

MarketScale

The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Business Services and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512