Skip to content
‹ Back to IndustriesBusiness Services

Oscar Martin Interview - AMI Single Serve Tampa - 2026

MarketScale interviewed Oscar Martin at the AMI Single Serve Coffee Conference in Tampa, exploring the evolving landscape of the single-serve coffee industry. The discussion highlights how convenience and sustainability have become parallel priorities rather than competing ones. Innovation in the sector is being shaped by these dual expectations at the industry level.

This story was produced through MarketScale. See how Business Services teams put it to work with Executive Thought Leadership.

By MarketScale · · Coffee Capsule InnovationCompostable Coffee PodsMaterial ScienceRecyclable Packaging
Share

Key takeaways

01

Convenience and sustainability are now parallel expectations driving innovation in single-serve coffee.

02

The AMI Single Serve Coffee Conference in Tampa serves as a key gathering point for industry conversations.

03

The single-serve coffee industry is described as being at a pivotal moment of change.

Free workspace

Turn your Business Services expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

The single-serve coffee industry is at a pivotal moment, where convenience and sustainability are no longer competing priorities but parallel expectations shaping innovation. At gatherings like the AMI Single Serve Coffee Conference in Tampa, the conversation has clearly shifted from abstract goals to tangible, commercially viable solutions—especially in the realm of compostable and recyclable packaging. Yet, as new materials emerge, the industry faces a familiar but critical tension: how to maintain the premium taste and shelf-life stability consumers expect while transitioning to more sustainable formats. This challenge underscores a broader transformation, where material science is becoming just as central to the coffee experience as the beans themselves.

At the same time, evolving labeling standards, certification pathways, and performance requirements are adding layers of complexity that demand faster collaboration and smarter prototyping. Companies that can anticipate unmet needs and move beyond incremental improvements will define the next wave of innovation in this fast-moving market. To better understand how these dynamics are shaping the future of single-serve capsules, we turn to insights from Oscar Martin, Senior Vice President, and Daniel Dutesco, Global Marketing Director and Demand Generation at TekniPlex.

Video TranscriptExpand ↓

Hello, it's end of day one at the AMI Single Serve Coffee Conference in Tampa. Oscar, thank you again for agreeing to present. Pleasure. For coming to Tampa and making time for us. It is. It's end of day one. So, obviously, there was lots of different topics, lots of different conversations today. What trickled to the top for you? What were some of the things that you kept reoccurring in the conversation that you keep hearing over and over? Yeah. Great question, Daniel. There are some key themes around upholstability. Right? There are some new technology providers that are out there that have mere commercial ready solutions that we would like to have some follow-up conversations around. Yeah. Some some discussion around how to effectively and what are the requirements for labeling from a sustainability perspective. Yeah. You know, the shelf life requirements for compostable products, the certifications, where to get those certifications certified at. And so I think there's definitely some follow-up conversations we want to have with some of those technology think some of the challenges for them that came was, you know, what about taste? How does it compostable, does the experience also come through in the end product? So how does with your traditional cups? Absolutely. So second question, you presented today Yes. On the future of kind of how to future proof single serve capsules. Take me through a little bit through the presentation. Oh, We went through the four waves of of, the consumer experience. Okay. And that fourth wave is all about the next generation and how that experience is coming to life. And most importantly, how can Material Science Solutions enable that whole experience, you know, with regard to premium, taste and flavor through shelf life stability, affordability and convenience. Okay. If from all those different things, if there's one thing you would like people to take away from, the different conversations you had with them Oh, yeah. What would it be? It's a very dynamic market. Things are moving at a very fast scale, which is why responding to customer unmet needs is important. Rapid prototyping, proof of concepts, so we can be two steps ahead from a market perspective and not be a fast follower. Yeah. For me, it's, as well if I can, I think everything you put together at the GIC, hearing the people talk, it's again coming back to the offer we're building there is actually very, very exciting and promising? Absolutely. And and having multiple solutions that are ready Yeah. Whether it's molded fiber Yeah. Or whether it's paper, whether it's recyclable plastic solutions with PCR, you have to be ready with alternatives because this market is moving at a phenomenal pace. That's incredible. Alright. Thank you again. Thank you. Thank you. I look forward to the next next time I recruit you into to come to Zen. Alright. Thank you very much. Alright. Take care. Bye bye.

Your experts belong here

Every story in MarketScale Business Services starts with a company putting its consultants, practice leads, and account teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Clients hire the firm whose thinking they have already read, which means fewer cold conversations for your partners.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Business Services, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Business Services: are you visible to AI?

Before they reach out, Business Services buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Business Services expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your consultants, practice leads, and account teams into the articles, video, and social content Business Services buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Business Services Insights

The Early Scale: Qbic lists and aims for edge AI with cloud plan

The Early Scale: Qbic lists and aims for edge AI with cloud plan

Today’s business landscape is driven by the need for digital transformation and operational efficiencies. From industrial IoT edge AI to cloud phone systems in sports, businesses are reshaping operations to gain an edge. Advances in microgrid wiring and testing also point to new ways to cut on-site complexity and timelines.

  • 01Qbic’s stock closed up 10% on first trading day, positioning cloud management for ARM-based office panels and access devices as a competitive edge.
  • 02Cleveland Guardians save 20 to 30 IT hours weekly using TTx’s Maven Cloud phone system, demonstrating measurable efficiency gains.
  • 0342% of marketers cite inefficiencies in campaign integrations, indicating significant budget savings potential through coordinated programmatic advertising.

Nov 1, 2026

TBAC | IBES Lists 10 BRAND ALLIES, Invites Free Brand Health Check

The BrandLaureate Accreditation Council (TBAC) launched TBAC | IBES, a brand excellence accreditation standard, on 22 October 2026, and reported 10 Brand Allies on its registry within 10 days. TBAC | IBES is separate from awards and evaluates brands across six trust pillars using independent peer review, with accreditation taking 8-16 weeks and BrandMarks valid for three years.

  • 01TBAC | IBES evaluates brands across six trust pillars: Brand Strategy and Position, Governance and Brand Care, Customer and Staff Experience, Money and Market Strength, New Ideas and Change, and Ethics Environment and Trust, each scored 1-5
  • 02Most brands finish in 8–12 weeks; large multi-country brands may take up to 16, and those that meet the standard earn a Verified, Distinguished or Icon BrandMark.
  • 03The free Brand Health Check at https://www.tbac.ac/snapshot is a 10-minute self-assessment that does not lead to a BrandMark outcome

Nov 1, 2026

The Early Scale: Reuters reveals $6.3 billion Binance crypto hack

The Early Scale: Reuters reveals $6.3 billion Binance crypto hack

Inflation is creeping back up as the Federal Reserve holds interest rates steady, raising questions about the future financial landscape for businesses. It's a pivotal time for leaders to reassess their financial strategies amid changing market conditions. Business leaders must navigate these waters carefully, especially with inflation reaching 3.6%, the highest since early 2023, signaling potential shifts in consumer behavior and cost structures.

  • 01Binance paused withdrawals after a $6.3 billion theft from hot wallets, the largest crypto theft on record, raising cybersecurity concerns in the cryptocurrency sector.
  • 02Inflation reached 3.6% in September 2026, the highest since early 2023, while the Federal Reserve maintained interest rates, prompting businesses to evaluate hedging strategies and supply chain costs.
  • 03Hitachi and Bell Equipment plan a partnership, scheduled for a 2027 launch, to boost articulated dump truck market coverage in North America, demonstrating the value of strategic alliances in construction.

Oct 31, 2026

Explore More Business Services Insights

Read more expert perspectives from across Business Services.

Browse Business Services Hub

About the Experts

MarketScale is a B2B media and content company that produces industry-focused podcasts, videos, and articles across a wide range of sectors. They cover trade shows, conferences, and expert interviews to deliver insights to professional audiences. Their content spans industries including technology, manufacturing, food service, and business services.

OM
Oscar Martin

Oscar Martin was interviewed by MarketScale at the AMI Single Serve Coffee Conference in Tampa. His specific role and company affiliation were not identified in the available content.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Business Services and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512