Skip to content
MarketScale
‹ Back to IndustriesBusiness Services

Beyond the Numbers: Using ESG Strategy to Drive Performance and Value, Part I

From shareholder and investor obligations to regulatory compliance requirements, environmental, social, and governance issues are front and center in many industries. While the conversation continues to grow louder in the United States, many companies are already embedding sustainability reporting and other ESG-related risks and opportunities into their business strategies. Weaver’s Alyssa Martin, National Strategy…

This story was produced through MarketScale. See how Business Services teams put it to work with Executive Thought Leadership.

Share

Get featured

Want to get featured in MarketScale Business Services?

Create a free MarketScale workspace and get your company's expertise featured across our Business Services coverage. No credit card, no demo required.

Start free

From shareholder and investor obligations to regulatory compliance requirements, environmental, social, and governance issues are front and center in many industries. While the conversation continues to grow louder in the United States, many companies are already embedding sustainability reporting and other ESG-related risks and opportunities into their business strategies.

Weaver’s Alyssa Martin, National Strategy Leader, Large Market, and Public Entities, and Greg Englert, Partner, and ESG Service Leader, take us through a discussion on the latest trends in ESG and common gaps in reporting standards. This discussion covers investor sentiment, disclosure policy, and specific ways organizations can address ESG risk and opportunities today and tomorrow.

One element most associated with ESG reporting is sustainability. But corporate social responsibility reporting, purpose-led reporting, or ESG risks and opportunities reporting, are also part of the landscape. “When it comes to sustainability reporting, many of us think about green industries or progressive companies with a focus on environmental impact,” Martin said. However, sustainability reports started with the goal of addressing a perception issue that specific industries faced related to their environmental impact. The practice stuck, and today the market demands companies produce sustainability reports to monitor their business practices better. Those companies that do not publish such reports will often fall under scrutiny and could detract investors. For these reasons, ESG reports cover much more than the environment to include the organization’s social and governance pillars.

“There are a number of frameworks available when it comes to how companies are structuring their disclosures across all three pillars of EGS,” Englert said. “There has been no single framework that has been adopted that has turned into a requirement. We are starting to see some alliances form, and we’re starting to see some emerge as more prevalent than others.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Business Services starts with a company putting its consultants, practice leads, and account teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Clients hire the firm whose thinking they have already read, which means fewer cold conversations for your partners.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Business Services Insights

Get new expert content in your inbox.

Business Services: are you visible to AI?

Before they reach out, Business Services buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Business Services expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your consultants, practice leads, and account teams into the articles, video, and social content Business Services buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Business Services Insights

Embedded Payments Drive Fintech M&A Focus, Says PYMNTS

Embedded Payments Drive Fintech M&A Focus, Says PYMNTS

The integration of embedded technology within various industries is accelerating, as businesses realize the value of having payments and other processes 'baked in' to their existing systems. This trend is not just a tech fad but represents a shift towards creating seamless customer experiences across sectors. Businesses that adapt quickly by leveraging embedded solutions stand to gain a competitive advantage.

  • 01Embedded payments allow transactions within applications without requiring users to leave the platform, enhancing customer experience across e-commerce, property management, and finance sectors.
  • 02Timing media negotiations around major global events could potentially maximize future contract value, as Serie A’s one-year CBS extension suggests.
  • 03Schools are scrambling to adapt to Google’s Gemini rollout, likely increasing demand for AI infrastructure support and training to handle adoption at scale.

Sep 20, 2026

The Early Scale: Schools scramble as Google unleashes Gemini chatbot on students

The Early Scale: Schools scramble as Google unleashes Gemini chatbot on students

In the rapidly shifting landscape of B2B technology and operations, innovation often requires careful balancing between new trends and existing infrastructure. As businesses embrace cutting-edge solutions such as AI integration and robotics, they face challenges in maintaining seamless operations and maximizing efficiency. Simultaneously, data-driven strategies are reshaping industries, offering new avenues for growth and value creation. In this environment, understanding the potential of new technologies and adapting operations accordingly is not just beneficial, it’s essential.

  • 01Holiday e-commerce sales forecast to reach $319 billion with 7.5–8.4% growth, outpacing overall retail growth of 4–4.8%
  • 02PMMI says the lifetime cost of AI-enhanced packaging robots can be lower than manual labor, reshaping manufacturers’ automation ROI calculations
  • 03Educational institutions must adapt curricula and policies as Google's Gemini chatbot becomes available to students

Sep 19, 2026

The Early Scale: Schools scramble as Google unleashes Gemini on students

The Early Scale: Schools scramble as Google unleashes Gemini on students

The competition for market share is intensifying in sectors from education to retail, and AI technologies are becoming a critical factor. Businesses are now racing to enhance customer engagement, operational efficiency, and product innovation. As these sectors evolve, so too must business strategies, focusing on maximizing value through technological advancements and strategic planning.

  • 01Club stores drive nearly half of this year’s $330B U.S. store-brand sales, creating major partnership opportunities for retailers
  • 02Only 6% of companies report seeing value from AI investments, signaling the need for strategic implementation planning
  • 03Luxonis OAK 4 cameras deliver 52 TOPS of on-device AI power, with pricing starting at $749

Sep 18, 2026

Explore More Business Services Insights

Read more expert perspectives from across Business Services.

Browse Business Services Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Business Services and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512