Skip to content
MarketScale
Demo
‹ Back to IndustriesArchitecture & Design

Targeted Messages Tricks and Hacks with EJ Saunders

Targeted messages have revolutionized the advertising arena in our increasingly digital landscape. This strategic approach enables us to refine our marketing objectives, moving beyond the traditional confines of ad placement and audience selection. It’s about weaving compelling narratives, meticulously designed to resonate with your audience across diverse platforms. Elements such as the text in…

This story was produced through MarketScale. See how Architecture & Design teams put it to work with Executive Thought Leadership.

Promoted content from Content Factory on MarketScale.

Share

Get featured

Want to get featured in MarketScale Architecture & Design?

Create a free MarketScale workspace and get your company's expertise featured across our Architecture & Design coverage. No credit card, no demo required.

Request an invite

Targeted messages have revolutionized the advertising arena in our increasingly digital landscape. This strategic approach enables us to refine our marketing objectives, moving beyond the traditional confines of ad placement and audience selection. It’s about weaving compelling narratives, meticulously designed to resonate with your audience across diverse platforms.

Elements such as the text in your ads, the content on your landing pages, and even the subtitles in your videos are part of this intricate fabric of words, each contributing to the algorithms shaping today’s marketing ecosystems. They become silent ambassadors, assisting machine learning algorithms to pinpoint and connect with the right audience, amplifying your reach, and optimizing interaction.

To learn more about targeted messages, we’ve invited EJ Saunders, CEO of Blaze Digital Solutions to the CoachYu Show. He is an expert in maximizing the impact of messaging for targeted advertising.

Video TranscriptExpand ↓

Targeting tricks and hacks. One of the coolest targeting hacks that I've I've actually come across is, there's nothing to do with really targeting like how you would normally think of as targeting, but it's utilizing messaging. So the way we message in our ads, the way we message on our landing The what we say in our videos, we can we can put subtitles and everything there so that the search engines and Facebook, Google, whoever can actually see what we're saying in our video. This helps tremendously with with the algorithms, especially with the machine learning, to be able to put that message in front of the right people. They're gonna be best to interact with that.

Content Factory

Part of this channel

Content Factory

One recording, many assets, across every channel.

Visit the channel

Your experts belong here

Every story in MarketScale Architecture & Design starts with a company putting its architects, designers, and spec writers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Specifiers choose partners whose work they have already seen explained, and your designers can be that explanation.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Architecture & Design Insights

Get new expert content in your inbox.

Architecture & Design: are you visible to AI?

Before they reach out, Architecture & Design buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Architecture & Design expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your architects, designers, and spec writers into the articles, video, and social content Architecture & Design buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Architecture & Design Insights

San Pedro Bay Container Volumes Hit Third-Highest Level on Record

San Pedro Bay Container Volumes Hit Third-Highest Level on Record

July import volumes at the San Pedro Bay port complex reached the third-highest level for the month on record, according to a JLL analysis reported by GlobeSt on Sept. 10. GlobeSt also reported that fuel surcharge pressure is concentrated on longer-haul drayage routes serving destinations farther inland, with surcharges across Southern California, the Inland Empire, Las Vegas and Phoenix averaging 31% above base rates.

  • 01Container rates from East Asia to the U.S. West Coast rose 170% since mid-May and 314% since the start of the Iran conflict in 2026.
  • 02Machinery, technology and AI-related equipment now represent 61% of customs import value, up from 15% in 2019.
  • 03Fuel surcharges on drayage across Southern California, the Inland Empire, Las Vegas and Phoenix have climbed to an average of 31% above base rates, up from 8% in January, GlobeSt reported Sept. 10.

Sep 9, 2026

AHR Structures $696M Senior Housing Deal to Skip Two Assets

AHR Structures $696M Senior Housing Deal to Skip Two Assets

American Healthcare REIT announced on Sept. 3, 2026 that it acquired eight senior housing communities for about $696 million across six East Coast states. The deal involved assigning two additional properties, originally part of a 10-community package, to another institutional investor.

  • 01Eight East Coast senior housing communities totaling 867 units acquired for $696 million across Massachusetts, Connecticut, New Jersey, Pennsylvania, Delaware, and Georgia.
  • 02AHR structured the deal by purchasing eight of ten marketed properties and assigning agreements for the two unwanted assets to another investor at AHR's allocated basis.
  • 03Year-to-date investments for AHR exceeded $2 billion in 2026, including this eight-community purchase as part of a broader $1.4 billion disclosed in Q2 earnings.

Sep 9, 2026

Mass timber can cut weeks off schedules, but insurance and keeping it dry decide who wins

Mass timber can cut weeks off schedules, but insurance and keeping it dry decide who wins

Mass timber can frame faster with less labor. But moisture protection and builder’s risk placement can make or break project economics. For owners, success is now a planning discipline.

  • 01The schedule benchmark is no longer theoretical: Redstone Arsenal’s CLT hotel cut structural duration by 37%, and that number is showing up in owner discussions about delivery models and labor planning.
  • 02Insurance is becoming a design input for mass timber, moisture exposure and remediation lead times belong in specs and logistics plans before panels ship.
  • 03Mass timber’s most practical upside often lands outside carbon: exposed structure reduces finish scope, but it forces earlier HVAC decisions in open-ceiling spaces.

Sep 6, 2026

Explore More Architecture & Design Insights

Read more expert perspectives from across Architecture & Design.

Browse Architecture & Design Hub

For Architecture & Design teams

See how Architecture & Design teams use MarketScale →

Executive Thought Leadership

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Architecture & Design

Architecture & Design hubMore expert Architecture & Design coverage.Explore →Executive Thought LeadershipLead the built-environment conversation.Explore →Designed Conveyor SystemsDesign-build storytelling.Explore →State of B2B MarketingWhat is working in B2B marketing now.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Architecture & Design and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512