Skip to content
MarketScale
‹ Back to IndustriesArchitecture & Design

InfoComm 2021: How Architecture Embraced Disruption & Technology to Tackle Hybrid Work

Key Points: The pandemic shifted the traditional office model. The notion of  hybrid work has been building for a long time. Companies must now focus on leveraging technology to empower employees to work from anywhere. Commentary: The events of 2020 forever changed how and where we work, disrupting the traditional office model. At InfoComm…

This story was produced through MarketScale. See how Architecture & Design teams put it to work with Executive Thought Leadership.

Share

Key Points:

  • The pandemic shifted the traditional office model.
  • The notion of hybrid work has been building for a long time.
  • Companies must now focus on leveraging technology to empower employees to work from anywhere.

Commentary:

The events of 2020 forever changed how and where we work, disrupting the traditional office model. At InfoComm 2021, MarketScale caught up with Kay Sargent, Director of Workplace, and Adriana Rojas, Director of Interiors, from HOK, one of the nation’s leading design, architecture, and urban planning firms, to discuss how architects and designers are evolving the workplace as we know it. Here’s how a year of hybrid work model innovation and disruptions impacted their day-to-day work and business. We also picked their brain on what they see as the lasting changes to work models, workplaces, and architectural design because of the pandemic.

Abridged Thoughts:

We work for one of the world’s largest architectural firms, and since everybody was at home and not really in their workplaces, we weren’t really designing a lot of spaces in 2020. We gave a lot of advice. Most of our clients really wanted to know, “what does this mean and what is happening?” I think at the end of the day, what was important was that we were on top of understanding what people wanted to know and doing our research to support that question.

I think everybody has latched on to this whole new notion, that’s been happening for a long time organically, that people can actually work in more than one place. This entire notion of hybrid work and this big question of “how do we enable that and leverage technology to empower people and to take that to the next level?

Don’t Touch This: Trends and Technology at InfoComm 2021

Examining the “A” in AV Over IP

Architecture & Design: are you visible to AI?

Before they reach out, Architecture & Design buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Architecture & Design Insights

Wisconsin commercial real estate vacancy and development: what the latest CARW data signals for occupiers

Wisconsin commercial real estate vacancy and development: what the latest CARW data signals for occupiers

The Catylist quarterly reports, produced by the Commercial Association of REALTORS® Wisconsin (CARW), show varying vacancy rates across different segments of Wisconsin's commercial real estate market. The reports indicate a 15.9% office vacancy rate in Madison and a 6.2% retail vacancy rate in Southeast Wisconsin. Industrial development in these areas continues to be a significant trend.

  • 01Madison's office vacancy rate is 15.9%.
  • 02Southeast Wisconsin's retail vacancy rate is 6.2%.
  • 03Industrial development remains strong in Wisconsin.

Jul 12, 2026

U.S. commercial real estate investment sales hit $62.9B in Q1 2026, topping year-ago volumes by 18%

U.S. commercial real estate investment sales hit $62.9B in Q1 2026, topping year-ago volumes by 18%

U.S. commercial real estate investment sales hit $62.9 billion in Q1 2026, marking an 18% increase from the previous year. This rise was reported on the back of 3,426 transactions. The data highlights significant growth in the investment dynamics of the U.S. commercial real estate market.

  • 01U.S. CRE investment sales reached $62.9 billion in Q1 2026.
  • 02There was an 18% increase in dollar volume compared to Q1 2025.
  • 03A total of 3,426 transactions were reported.

Jul 12, 2026

Lincoln Property and J.P. Morgan acquire 962,000-SF Wakefield office campus as Boston CRE activity accelerates

Lincoln Property and J.P. Morgan acquire 962,000-SF Wakefield office campus as Boston CRE activity accelerates

Lincoln Property and J.P. Morgan have acquired a 962,000 square-foot office campus in Wakefield, Massachusetts. This transaction is part of a series of significant commercial real estate deals in the Boston area, highlighting accelerated activity. Other deals include a $32.5 million purchase in the Financial District and a $37 million industrial loan.

  • 01Lincoln Property and J.P. Morgan acquire a large office campus in Wakefield.
  • 02Boston sees increased activity in commercial real estate transactions.
  • 03Recent deals include significant acquisitions and a sizable industrial loan.

Jul 8, 2026

Explore More Architecture & Design Insights

Read more expert perspectives from across Architecture & Design.

Browse Architecture & Design Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Architecture & Design and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512