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CRE operators are choosing retrofits over new builds as costs and uncertainty rise

Commercial real estate (CRE) operators are increasingly opting for retrofitting existing buildings instead of new construction. This trend is driven by rising costs and uncertainties in the market. CRE owners are using strategies like open protocols, ASHRAE Guideline 36, and IP-native systems to modernize aging properties efficiently.

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By MarketScale Newsroom · · Commercial Real EstateBuilding RetrofitsDistech ControlsAshrae Guideline 36
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CRE operators are choosing retrofits over new builds as costs and uncertainty rise

Key takeaways

01

CRE operators prefer retrofitting over new builds due to cost and uncertainty.

02

Techniques like open protocols and ASHRAE Guideline 36 are instrumental in retrofitting.

03

Retrofits provide a cost-effective solution for modernizing aging buildings.

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Building owners are skipping the new-construction playbook. Faced with rising material costs and persistent economic uncertainty, commercial real estate operators are instead modernizing existing assets through targeted retrofits, a strategy that buildings.com contributor Avish Bhalani, Director of Sales at Distech Controls, outlined in detail this month.

The core argument is practical: retrofit-ready systems are now purpose-built to run alongside legacy infrastructure, not replace it. That means a facilities team can migrate older equipment to fully IP-native platforms in stages, preserving the value of what is already installed while progressively gaining access to analytics, optimization tools, and digital services.

Incremental upgrades, not wholesale replacement

The misconception that future-ready buildings require a complete infrastructure overhaul is one of the biggest barriers to action, according to Bhalani's reporting in Buildings. Modern retrofit systems allow owners to upgrade progressively, floor by floor or zone by zone, rather than committing to disruptive all-or-nothing programs. For partially occupied buildings, that distinction is critical: downtime has a direct cost in tenant satisfaction and lease retention.

New networking approaches are reinforcing that case. Technologies supporting long-reach Ethernet, single-pair cabling reuse, and modular upgrade paths reduce the need for additional equipment rooms and extensive new cabling runs. The result is lower labor costs and faster installation timelines, both significant factors when tenants are still operating in the space.

Pilot-zone deployments are the recommended entry point. Owners work with facilities management teams to prove outcomes in one area before scaling across a portfolio, an evidence-based model that lowers risk and creates a documented roadmap for broader investment decisions.

Open protocols cut vendor lock-in

Closed proprietary ecosystems have historically constrained upgrade options and inflated long-term operating costs for building owners. The shift toward open protocols and interoperable platforms is changing that calculus. Procurement teams gain access to a wider supplier pool, enabling competitive sourcing and the integration of best-in-class components without being tied to a single vendor's roadmap.

That openness also creates a path toward cloud services and AI-driven automation. Buildings running on interoperable platforms can adopt new optimization tools as they mature, without requiring another round of wholesale infrastructure changes.

ASHRAE Guideline 36 as a portfolio standard

Retrofit projects present a specific opportunity to standardize HVAC control strategies at scale. Incorporating ASHRAE Guideline 36, widely recognized as the benchmark for high-performance sequences of HVAC operation, delivers measurable improvements in thermal comfort, indoor air quality, and energy consumption. Bhalani's piece, published in Buildings, notes that for facilities teams managing multiple properties, this standardization reduces variability between buildings and simplifies ongoing management.

Operational consistency across a portfolio matters for enterprise tenants with multi-site footprints. A building that cannot reliably meet indoor environment standards is a harder lease to justify than one running documented, auditable control sequences.

Cybersecurity built in, not bolted on

Connected building management systems carry cybersecurity exposure that older infrastructure was never designed to address. Retrofit programs offer a practical window to close that gap. Systems that support regular firmware updates allow security patches to be applied continuously, keeping building controls aligned with current IT best practices rather than frozen at a legacy standard.

Designing resilience into the building fabric from the start, rather than adding security layers after deployment, produces more robust digital environments and meets the compliance and risk expectations that large enterprise occupiers increasingly bring to lease negotiations.

What this means for your team

  • Audit which building systems are running on proprietary, closed protocols and assess where open, interoperable alternatives could expand your procurement options and reduce lifecycle cost.
  • Evaluate whether current HVAC control sequences meet ASHRAE Guideline 36 standards; a retrofit project is the lowest-disruption moment to close that gap across multiple properties.
  • Before committing to a portfolio-wide program, scope a pilot zone to generate performance data and build the internal business case with documented ROI.
  • Review connected building management systems for firmware update cadence; systems that cannot receive regular security patches represent a growing compliance and liability exposure.

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