Jennifer
Palombi

Jennifer and Jennifer Stewart discuss the steps that make an annual contact-lens purchase easier: staff training, patient communication, operations and internal measures. The opportunity extends beyond the offer itself to how consistently the practice explains it and supports the purchase.

At the 2023 Best Practices Summit, Emily Benson, McKayla Harr and Susmitha Narisetty explored social media, patient connections and emerging technology. Jennifer’s interview gives those student perspectives space alongside established practice experience. Professional preparation includes learning how a practice communicates and keeps adapting.

Watch ↗Optometry Students Say Technology and Marketing’s Transformation Will be an Advantage in Their Future CareersECP Viewpoints · Jun 28, 2023

Adam Ramsey and Maurice Zadeh bring Jennifer’s discussion of optometry beyond the treatment room. Their Black Eye Care Perspective work addresses student representation, support and leadership opportunities. The conversation connects who enters the profession with the environment people find once they arrive. Recruitment is only the beginning; students and practitioners also need a community in which their perspectives can influence decisions.

Chris Wolfe explains to Jennifer how a doctor alliance can connect independent practitioners through meetings, clinical education and shared experience. Purchasing arrangements are part of his account, but so are conversations about myopia management and contact lenses. His example gives practice owners two things to evaluate: the economics of membership and the usefulness of the professional relationships it creates.