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News, updates, and expert insights from CooperVision.

Global provider of contacts for your eyes: CooperVision provides a great choice for contact lens wearers worldwide. Our offical web site has product information and advice on contact lenses. Follow this channel for the latest from CooperVision: product news, expert perspectives, and updates from the team.

28 episodesVisit website ↗
Channel Brief·CooperVision · 28 episodes
Updated Apr 9, 2026

CooperVision Builds a Myopia-First, Sustainability-Led Vision Care Brand

CooperVision's channel argues that contact lens leadership requires dual commitment to clinical innovation (myopia control) and environmental responsibility (plastic neutrality). Evidence comes from product launches, clinical research, and practitioner testimonials.

CooperVision's core argument is that winning in vision care means solving two problems simultaneously: managing the myopia epidemic in children and reducing the industry's plastic footprint. The channel supports this through product launches (MiSight 1 day in Japan, MyDay MiSight 1 day in Europe), clinical research presentations, and a branded sustainability platform (MADE BETTER Promise) that ties environmental practice to specific product lines.

Drawn from CooperVision Launches MADE BETTER™ Promise Beg… and 2 more →

“By 2050, nearly half of the world's population could be myopic.”

Beyoglu Eye Journal (cited in episode 12)

By the numbers

77%

elementary school children in Japan estimated myopic

12%

Japan represents of global contact lens marketplace

1 in 2

children born today could have myopia by age 20

25.9 hours

weekly phone screen time for those in early 20s in 2018

What the channel argues

DataMiSight 1 day became first myopia control lens authorized in Japan, a 12% share of global contact lens market.→
DataOne in two children born today could have myopia by age 20, driving demand for control solutions.→
InsightMADE BETTER Promise combines ActivControl Technology with Aquaform material to reduce carbon impact and offset plastic footprint.→
DataCooperVision partnered with Plastic Bank since 2021 to remove 300 million-plus bottles from oceans.→
InsightAquaform Technology in Biofinity and MyDay lenses reduces dropout rates through enhanced all-day comfort and breathability.→

What you'll learn

•Myopia now affects roughly half of elementary students in Japan and threatens to reach 50% of the global population by 2050, creating an urgent market for clinical solutions.
•Material science innovations like Aquaform Technology directly address patient dropout by improving comfort, modulus, and handling across daily disposable and monthly modalities.
•Sustainability platforms that address ocean plastic and carbon impact are becoming product differentiators, not afterthoughts; CooperVision ties MADE BETTER Promise directly to MyDay lenses.

What to do about it

→Build myopia management into pediatric practice strategy by establishing referral partnerships with pediatricians and screening protocols for early identification.
→Educate staff on annual supply sales and patient communication to increase contact lens loyalty and practice revenue while strengthening patient care.
→Prioritize material science and comfort claims in patient conversations, especially for digital-heavy users and long-term wearers, to reduce lens dropout.

Who and what shows up

Dr. Dale Choi

Founder and optometrist, Hope Vision Care

Built a successful myopia management practice from scratch despite inheriting a patient base with no pediatric patients; shares strategies on pediatrician partnerships and staff engagement.

Dr. Marcella McParland

Senior Director Professional Affairs, EMEA, CooperVision

Articulated CooperVision's commitment to evidence-based care and continuous innovation supporting lens wear across every life stage at NCC 2026.

Dr. Evelyn Lo, Dr. Raj Patel, Dr. Joanna Reiman

U.S. eye care practitioners

Documented the human impact of CooperVision's Plastic Bank partnership, noting 300 million-plus bottles removed and economic opportunity for coastal communities.

Dr. Jordan Hamric

Pediatric optometrist

Identified myopia epidemic as pressing issue with half the world's children potentially myopic by 2050 and emphasized role of optometrists in developing management strategies.

Questions this channel answers

Q

How can optometrists build a myopia management practice from scratch?

Start with strategic planning, establish referral relationships with pediatricians, engage entire staff early, and focus on evidence-based protocols. Dr. Dale Choi built Hope Vision Care's myopia program by planting the seed early despite inheriting an older-adult patient base.

The Business of Myopia Management: How to Set a Firm Fou… →
Q

What drives patient dropout from contact lenses?

Comfort and handling are two core reasons for dropout. Aquaform Technology in Biofinity and MyDay families delivers all-day comfort, breathability, and optimal modulus to support long-term wearing success.

Aquaform® Technology: Material Science’s Role in Contact… →
Q

Why is myopia control urgent for eye care practices?

One in two children born today could be myopic by age 20, and by 2050 nearly half the world's population could be myopic. Early intervention with solutions like MiSight 1 day significantly impacts quality of life.

CooperVision to Launch MyDay® MiSight® 1 day Myopia Cont… →
Q

How should practices increase annual supply sales revenue?

Streamline operations to make annual purchases easier, monitor internal metrics, improve patient communication, and invest in staff training. Annual supply sales simultaneously maximize bottom line and enhance patient loyalty.

Podcast: Maximize Profit and Patient Care, Tips for Boos… →
Topics:Myopia control and pediatric managementContact lens material science and comfortSustainability and plastic neutralityEye care practitioner education and practice buildingDaily disposable contact lenses
Themes:Clinical innovation as competitive necessity in myopia epidemicSustainability as product and brand differentiatorPractitioner education and community-building for practice growth

Industry context

Global myopia prevalence is surging, particularly among children and young adults in Asia-Pacific, with projections suggesting over 740 million children could be affected by 2050, driving sustained demand for advanced management and corrective solutions.

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