Every B2B company is becoming a media company.
The strategy, the craft, and the results behind expert-led content for B2B teams building category authority in the AI era. Written with the operators, creators, and experts we put on the record.
- 01Content strategyTurning company expertise into a publishing engine.
- 02Production craftWhat makes buyers watch content instead of skip it.
- 03Scaling real expertise with AI, not replacing it.
- 04The programs, and the numbers behind them.
Latest stories
How to Build a Powerful Ambassador Program for Your B2B Brand
This is Part II of a three-part series – Be sure to check out Part I: Why Guides Are So Powerful and Referral Programs Fall Short on MarketScale.comHaving a…
5 Ways To Come Up With Great Video Ideas
Video is one of the best ways to share your message with your community and grow your business. Videos are sharable, engaging, and fun. They let you create a…
How HR Professionals Can Use ChatGPT to More Effectively Benefit Their Businesses
HR professionals are turning to artificial intelligence (AI) like ChatGPT to streamline their processes and improve efficiency.
9 Ways B2B Companies Can Save Money Using MarketScale
In today's competitive business landscape, it's essential for companies to find ways to cut costs and optimize operations. HR, sales, and marketing are…
Presidents Day Trivia
Happy Presidents Day! On this day we commemorate the presidents of the United States and should reflect on the past leaders that have guided our nation and…
Why Guides Are So Powerful and Referral Programs Fall Short
There are nearly countless “ambassador” programs across business today, especially in the direct-to-consumer world. “Refer someone to this” and “we’ll reward…
Hiring During Low Unemployment: Tips from an HR Director
Hiring during a period of low unemployment can be a daunting task, but it's possible to find and attract talented candidates even in these times. The key is…
ChatGPT Plus Rolls Out, But You May Still Have to Wait to Use It
ChatGPT Plus, the upgraded version of the popular language model, ChatGPT, has officially launched for $20 per month.
Live Thurs 10 AM CT: What B2B Marketers Can Learn from Super Bowl
As B2B sales and marketing professionals, it's important to stay on top of the latest trends and best practices in order to drive growth for our companies.…
Meta Partners with BuzzFeed to Attract Creators from TikTok
Meta, the social media giant, is reportedly paying BuzzFeed millions of dollars to help attract more creators to Facebook and Instagram. As part of a reported…
The Human Way to Screen Job Candidates
While priorities vary throughout industries, one thing remains the same for all companies – the need to find and hire talented individuals. Video interviews…
LIVE THURSDAY: How to Leverage Expert Interviews for B2B Lead Generation
This Thursday at 10 AM CT MarketScale Chief Revenue Officer, Tim Maitland, is hosting an event to teach how marketing and sales leaders can
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Free workspace
Turn your own experts into media like this.
You came for the ideas. You can publish them too. A free MarketScale workspace gives your team the tools to capture, produce, and distribute video, podcasts, and articles that buyers act on. No credit card, no demo required.
NPS +73 · 1,000+ creators · 38+ countries
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