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MarketScale Editorial

Every B2B company is becoming a media company.

The strategy, the craft, and the results behind expert-led content for B2B teams building category authority in the AI era. Written with the operators, creators, and experts we put on the record.

Content strategyProduction craftApplied AICase studies
What we cover
  • 01
    Content strategy
    Turning company expertise into a publishing engine.
  • 02
    Production craft
    What makes buyers watch content instead of skip it.
  • 03
    Scaling real expertise with AI, not replacing it.
  • 04
    The programs, and the numbers behind them.
Latest

Latest stories

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Content You Should Know About (Editor's Choice)

If Professionals Want a Successful Career, Learn by Looking InwardsThe mentality of looking inwards and never giving up despite facing challenges and…

March 29, 20233 min read
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MarketScale Explores The Business of Healthcare at ViVE 2023

MarketScale is headed to Nashville, Tennessee this year, to join senior and executive leadership in the digital healthcare space at ViVE. Held at the Music…

March 28, 20233 min read
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Why Authentic Content Drives Your Company’s Marketing Strategy

Media today is the most powerful it’s ever been, and with the introduction of new channels to consume it daily, the consumer can become easily overwhelmed…

March 27, 20232 min read
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MarketScale ProMat 2023 Coverage

MarketScale is at ProMat 2023 this year, one of the largest trade shows in the world for the material handling and logistics industry. Held biennially, the…

March 24, 20231 min read
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Your One-Stop Shop for Industry Insights in Pro AV Today

The pro-AV industry is a dynamic and constantly evolving field that encompasses a wide range of technologies and applications. From conference room systems to…

March 22, 20232 min read
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Marketing

Stop Wasting Trade Show Dollars: Make Every Spend Count 2023

Trade shows can be a great way for businesses to showcase products and services to potential customers and partners. Often they are sales teams' primary way…

March 21, 20232 min read
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Let’s Take a Deep Dive Into the World of AI

MarketScale recognizes the importance of AI entering the workspace, but also the potential concerns voiced by industry leaders. Spanning across education,…

March 20, 20232 min read
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Improving LinkedIn Posts 101

LinkedIn has become a popular platform for professionals to connect, network, and share valuable information. As a marketer or business owner, it's important…

March 17, 20232 min read
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MarketScale Goes to Spain! Mobile World Congress 2023

Mobile World Congress (MWC) is one of the largest and most influential events in the mobile technology industry. Held annually in Barcelona, Spain, MWC brings…

March 15, 20232 min read
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What Is Going On in the World of Content Community Building?

The power of “Drive to Survive”Since the popular hit series “Drive to Survive” launched in March of 2019, Formula 1 quickly became the fastest-growing sport…

March 10, 20232 min read
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Celebrating Women’s Leadership in the MarketScale Community

International Women's Day 2023 Theme has been maintained as "Embrace Equality".Happy International Women's Day to all the amazing women in the MarketScale…

March 8, 20233 min read
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Content Creation

3 Tips for Starting Your Own B2B Podcast

In recent years, podcasts have become a main communication tool for B2B companies. From industry thought leadership to education, there's a podcast for just…

March 3, 20235 min read
B2B Content Weekly

The research, before everyone else has it.

One email a week: the data, benchmarks, and plays behind how the fastest-growing B2B teams produce content. No pitch.

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Turn your own experts into media like this.

You came for the ideas. You can publish them too. A free MarketScale workspace gives your team the tools to capture, produce, and distribute video, podcasts, and articles that buyers act on. No credit card, no demo required.

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What you get, free

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