Every B2B company is becoming a media company.
The strategy, the craft, and the results behind expert-led content for B2B teams building category authority in the AI era. Written with the operators, creators, and experts we put on the record.
- 01Content strategyTurning company expertise into a publishing engine.
- 02Production craftWhat makes buyers watch content instead of skip it.
- 03Scaling real expertise with AI, not replacing it.
- 04The programs, and the numbers behind them.
Latest stories
McDonald's CosMc's: Blending Nostalgia with a Modern Twist
McDonald's is taking a leap into the future while nodding to its past with the launch of CosMc's, a new drive-thru experience that pays homage to the…
Influencer Marketing: Transforming B2B with Lessons from B2C
Influencer marketing, a mainstay in B2C strategies, is now making its mark in the B2B world. The question is no longer whether it can be effective but how B2B…
Digital Content Services: Perfecting Video with Proofing Tool
At the core of MarketScale Studio's digital content creation services is our proofing process which exemplifies our steadfast commitment to upholding and…
Everyone is in Marketing
In the modern business landscape, marketing departments are not just promoting products; they're conducting the symphony of a company’s diverse talents and…
How B2B Influencers are Transforming Business Purchases
The marketing landscape is undergoing a transformative shift, and the world of B2B is not immune to these changes. Gone are the days when B2B marketing was…
Embracing Community-Generated Content in Commercials
In the realm of modern advertising, there's a significant shift towards utilizing community-generated content (CGC) to create compelling and authentic…
Is B2B Thought Leadership Driving a New Professional Renaissance?
Renaissance 2.0: The Dawn of Community-Generated Content in the B2B RealmThe Renaissance, a vibrant period of European cultural, artistic, and intellectual…
Friendsgiving at MarketScale: A Celebration of Thanks
Thanksgiving is a time for reflection, gratitude, and togetherness, and nowhere is this more beautifully exemplified than in the annual Friendsgiving…
A Historic Victory: How the Texas Rangers United the DFW Community
The Dallas-Fort Worth area recently witnessed a historic event that will be etched in the history books, the Texas Rangers' first-ever World Series win. This…
MarketScale Named Top 20 Ecommerce & Retail Podcasts 2023
Shopware recently asked its staff about their favorite ecommerce and retail podcasts, and the result is a curated list of the top 20 brilliant shows that will…
Celebrating Ben Thomas: CI’s 40 Under 40 Influencer Honoree
We have some incredibly exciting news to share with you all today! Our very own Ben Thomas, SHRM-PMQ, has earned a spot in the prestigious “Commercial…
Think Pink: Inside Barbie’s Unforgettable Marketing Campaign
In this "Barbie-core" era, who can overlook the splashy promotion of Greta Gerwig's vivid movie, "Barbie"? The marketing gurus at Warner Bros. pulled out all…
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