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MarketScale Editorial

Every B2B company is becoming a media company.

The strategy, the craft, and the results behind expert-led content for B2B teams building category authority in the AI era. Written with the operators, creators, and experts we put on the record.

Content strategyProduction craftApplied AICase studies
What we cover
  • 01
    Content strategy
    Turning company expertise into a publishing engine.
  • 02
    Production craft
    What makes buyers watch content instead of skip it.
  • 03
    Scaling real expertise with AI, not replacing it.
  • 04
    The programs, and the numbers behind them.
Latest

Latest stories

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Honoring MLK Day

As we observe Martin Luther King Jr. Day, we at MarketScale take a moment to honor the enduring legacy of one of history's most influential and inspiring…

January 15, 20241 min read
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Expert Spotlight: Kelli Burns on AI in Social Media

This week, MarketScale is thrilled to spotlight an exclusive interview with Kelli Burns, Ph. D., a distinguished Public Relations Professor and Social Media…

January 12, 20242 min read
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The Game Changer in Capturing Client Testimonials

In the realm of B2B marketing, authentic client testimonials are worth their weight in gold. But capturing these testimonials can be a herculean task. Enter…

January 11, 20243 min read
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Innovation at BioLabs Pegasus Park: Honoring Kejin Zhou

It was an extraordinary day at MarketScale as we had the incredible opportunity to meet with a luminary in cancer treatment innovation, Kejin Zhou, at BioLabs…

January 10, 20242 min read
A stylish indoor vlogging studio equipped with professional lighting and camera setup.

MarketScale Studio Elevates Content Creation with Updates

Hello, content creators and MarketScale Studio enthusiasts! We’re thrilled to bring you some exciting updates from our studio that are set to transform the…

January 9, 20243 min read
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Cisco's Bold Strategy: Empowering Employees as LinkedIn Influencer

In a bold move that signals a seismic shift in corporate branding, Cisco Systems has launched an ambitious initiative to train 84,000 of its employees to…

January 8, 20243 min read
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A Happy New Year from All of Us at MarketScale

As the final moments of the year wind down and we stand on the threshold of a brand new year, all of us at MarketScale extend our warmest wishes to you for a…

January 5, 20242 min read
Colleagues enjoying a Christmas office party with drinks and holiday decor.

Merry Christmas From All of Us at MarketScale!

Merry Christmas From All of Us at MarketScale!The holiday season is upon us, a time of joy, celebration, and heartfelt connections. As the festive lights…

December 26, 20231 min read
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Unlocking Transcripts for Content and SEO Success with MarketScale

In the digital realm, content is king, but even the best content can't reign supreme if it's not discoverable or accessible. Enter MarketScale Studio’s…

December 18, 20233 min read
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Content Creation

Santa’s Waiting in MarketScale Studio… Are You Ready To Be Legendary?

As the holiday season approaches, brands are exploring innovative ways to connect with their audiences. In the dynamic landscape of influencer marketing,…

December 16, 20232 min read
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More Mobile Means More Money (or Engagement)

In the ever-evolving digital landscape, the dichotomy between desktop and mobile usage is striking, especially in the B2B sector. Desktops, often synonymous…

December 14, 20233 min read
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Celebrating Tradition: MarketScale's Hanukkah Lunch Gathering

Today, we gathered to celebrate Hanukkah in a special way. We enjoyed latkes and lit the menorah, embracing the Festival of Lights' traditions and stories. It…

December 13, 20232 min read
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