Every B2B company is becoming a media company.
The strategy, the craft, and the results behind expert-led content for B2B teams building category authority in the AI era. Written with the operators, creators, and experts we put on the record.
- 01Content strategyTurning company expertise into a publishing engine.
- 02Production craftWhat makes buyers watch content instead of skip it.
- 03Scaling real expertise with AI, not replacing it.
- 04The programs, and the numbers behind them.
Latest stories
J. Greg Crumpton: Expert Guide and Host of Straight Outta Crumpton
Expert, Guide, and host of Straight Outta Crumpton, has brought his decades of expertise and passion to life in his new book, Deep Knowledge.
Understanding the Power of User-Generated Content in B2B
Digital media strategists Nicole and Alice from MarketScale are raising the bar in B2B by embracing user-generated content, an approach they
The Role of Podcasts in B2B Marketing Strategies
Podcasts have emerged as a powerful tool for engaging audiences, establishing authority, and driving business growth.
Dropbox Integration in Studio: A Game-Changer for Your Workflow đ
Dropbox integration is now live! This marks the beginning of a revolution in how you manage and upload media, transforming Studio into a hub that connectsâŠ
How MarketScale Prepares You to Be B2B Trend-Ready in 2025
MarketScale empowers B2B success in 2025 with AI-driven content, expert networks, and authentic video tools for every buyer journey stage.
From Stock Libraries to AI: Empowering Artists to Create Images
AI is empowering artists to create tailored visuals, transforming the creative process.
B2B Marketers Missing Out: Mike Roweâs Guide to Authentic Content
Authenticity is the key to B2B success. Learn from Mike Rowe's Dirty Jobs how raw, real stories build trust and connection in marketing.
âAlexa, play soothing music on Spotify.â
Steve Jobs taught us a key lesson in selling: benefits are more powerful than features. Instead of listing technical specs, focus on how your product willâŠ
Launching âJob Movesâ: Michael Hornâs Career Strategies 2024
Navigating career transitions has never been more complex, or more critical. The job market, shaped by rapid technological advancements, the rise of AI, remoteâŠ
Transforming RFPs with Video: A MarketScale Studio Case
MarketScale is paving the way for innovative RFP (Request for Proposal) strategies, by integrating personalized video messages from company leaders. AâŠ
Community Isn't the Next Big Thing in B2B, It's Already Here
Feeling like the business world is moving faster than ever? You're not imagining things. The way companies communicate, innovate, and grow has fundamentallyâŠ
Netflix Redefines Engagement with Moments & âItâs So Goodâ
Engaging viewers is as critical as providing great content. Netflix, a powerhouse in the streaming industry, understands this dynamic well. To enrich theâŠ
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