Every B2B company is becoming a media company.
The strategy, the craft, and the results behind expert-led content for B2B teams building category authority in the AI era. Written with the operators, creators, and experts we put on the record.
- 01Content strategyTurning company expertise into a publishing engine.
- 02Production craftWhat makes buyers watch content instead of skip it.
- 03Scaling real expertise with AI, not replacing it.
- 04The programs, and the numbers behind them.
Latest stories
UGC for B2B: How DataScan Turned NRF into a Content Powerhouse
90903_MarketScale_UGC for B2B with Mr. Matt The Boss Moss_V3 Trade shows are where innovation meets opportunity, and Datascan seized the moment at NRF with…
The Super Bowl: Where B2B Brands Win Big Without a Commercial
Super Bowl LIX is set, and it’s a matchup that has football fans and business leaders buzzing, the Kansas City Chiefs and the Philadelphia Eagles, facing off…
Marketing to B2B Buyers: UGC Simplifies Complex Decisions
Simplify B2B marketing with UGC. Build trust, personalize campaigns, and transform buyer journeys with MarketScale's innovative tools.
How User-Generated Content Drives Design Conveyor Systems
Over the past four years, DCS has skillfully transitioned from an agency-style campaign to incorporating its own employees in video content.
UGC in B2B Retail: The Sephora Effect and Lessons for Companies
From YouTube tutorials to Instagram posts featuring product hauls, Sephora tapped into the power of authenticity, building trust and engagem
How UGC is Revolutionizing Science-to-Business (S2B) Marketing
Transform S2B marketing with UGC: amplify credibility, engage researchers, and drive innovation through authentic user stories.
New Year, New Opportunities: The Future of UGC in B2B Marketing
Start 2025 strong! Explore how user-generated content boosts trust, engagement, and results in B2B marketing.
The Ghosts of B2B Marketing Past, Present, and Future
Learn lessons from the past, leverage strategies for the present, and prepare for a collaborative, expert-led, decentralized future.
Unlocking UGC Strategies for B2B: Greg Crumpton Shares His Journey
Recently, we had the pleasure of having Greg Crumpton - the VP at ServiceLogic Companies, host of the acclaimed 'Straight Outta Crumpton' podcast, and author…
Empowering Organizational Culture Through Authentic Storytelling
Sharing the real stories of employees goes beyond promoting a corporate image
Leveraging Online Communities for B2B Marketing Success
Online communities have emerged as a valuable resource for professionals seeking knowledge, networking opportunities, and industry insights. By participating…
Spotify Wrapped: Using UGC and Communities for Brand Success
How Spotify Wrapped uses UGC and community to drive engagement, and how B2B brands can apply these winning strategies.
The research, before everyone else has it.
One email a week: the data, benchmarks, and plays behind how the fastest-growing B2B teams produce content. No pitch.
No noise. Unsubscribe anytime.
See the strategy in action
Free Trial
Try the MarketScale platform free. No demo required.
Start a free trial of MarketScale for qualifying companies. Record your experts, organize your footage, and draft content with AI. No credit card, no demo required.
NPS +73 · 1,000+ creators · 38+ countries
What your free trial includes