Every B2B company is becoming a media company.
The strategy, the craft, and the results behind expert-led content for B2B teams building category authority in the AI era. Written with the operators, creators, and experts we put on the record.
- 01Content strategyTurning company expertise into a publishing engine.
- 02Production craftWhat makes buyers watch content instead of skip it.
- 03Scaling real expertise with AI, not replacing it.
- 04The programs, and the numbers behind them.
Latest stories
UGC in B2B Retail: The Sephora Effect and Lessons for Companies
From YouTube tutorials to Instagram posts featuring product hauls, Sephora tapped into the power of authenticity, building trust and engagem
How UGC is Revolutionizing Science-to-Business (S2B) Marketing
Transform S2B marketing with UGC: amplify credibility, engage researchers, and drive innovation through authentic user stories.
New Year, New Opportunities: The Future of UGC in B2B Marketing
Start 2025 strong! Explore how user-generated content boosts trust, engagement, and results in B2B marketing.
The Ghosts of B2B Marketing Past, Present, and Future
Learn lessons from the past, leverage strategies for the present, and prepare for a collaborative, expert-led, decentralized future.
Unlocking UGC Strategies for B2B: Greg Crumpton Shares His Journey
Recently, we had the pleasure of having Greg Crumpton - the VP at ServiceLogic Companies, host of the acclaimed 'Straight Outta Crumpton' podcast, and author…
Empowering Organizational Culture Through Authentic Storytelling
Sharing the real stories of employees goes beyond promoting a corporate image
Leveraging Online Communities for B2B Marketing Success
Online communities have emerged as a valuable resource for professionals seeking knowledge, networking opportunities, and industry insights. By participating…
Spotify Wrapped: Using UGC and Communities for Brand Success
How Spotify Wrapped uses UGC and community to drive engagement, and how B2B brands can apply these winning strategies.
J. Greg Crumpton: Expert Guide and Host of Straight Outta Crumpton
Expert, Guide, and host of Straight Outta Crumpton, has brought his decades of expertise and passion to life in his new book, Deep Knowledge.
Understanding the Power of User-Generated Content in B2B
Digital media strategists Nicole and Alice from MarketScale are raising the bar in B2B by embracing user-generated content, an approach they
The Role of Podcasts in B2B Marketing Strategies
Podcasts have emerged as a powerful tool for engaging audiences, establishing authority, and driving business growth.
Dropbox Integration in Studio: A Game-Changer for Your Workflow 🚀
Dropbox integration is now live! This marks the beginning of a revolution in how you manage and upload media, transforming Studio into a hub that connects…
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Turn your own experts into media like this.
You came for the ideas. You can publish them too. MarketScale is free at $0, not a trial: your team gets the tools to capture, produce, and distribute video, podcasts, and articles that buyers act on. No credit card, no demo required.
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