Every B2B company is becoming a media company.
The strategy, the craft, and the results behind expert-led content for B2B teams building category authority in the AI era. Written with the operators, creators, and experts we put on the record.
- 01Content strategyTurning company expertise into a publishing engine.
- 02Production craftWhat makes buyers watch content instead of skip it.
- 03Scaling real expertise with AI, not replacing it.
- 04The programs, and the numbers behind them.
Latest stories
2024's Election Cycle Showcases the Power of Nontraditional Media
The 2024 presidential election is over, and whether you’re celebrating or disappointed by the results, one undeniable takeaway is how much the media landscape…
How a Tire Company Became the World’s Most Prestigious Food Critic
Imagine the year is 1900. Cars are loud, rickety contraptions, rattling down dusty roads, and only about 3,000 of them exist in all of France. Édouard and…
Honoring Veterans: A Tribute to Those Who Served and Families
Today, we pause to honor and express our deepest gratitude to the men and women who have served in the U.S. armed forces. Their bravery, sacrifice, and…
The Rise of Crowd-Generated Content in Transportation with Alto
As consumers become savvier and more discerning, authenticity in branding is increasingly essential. Crowd-generated content (CGC) is emerging as a key…
From Education to Entrepreneurship: A Conversation with Dasha McBride
On the most recent episode of Coffee Break, we were joined by the extraordinary Dasha McBride, a digital marketing maverick with a special knack for blending…
10 Ways UGC & CGC Are Disrupting Legacy Media in B2B Marketing
Welcome to the Era of Crowd-Driven Influence1. A Disruption Decades in the MakingThe shift from legacy media to user-generated content (UGC) and…
Editing on the Go: The Power of Mobile Video Editing Software
At MarketScale, we’re all about empowering people, whether they’re employees, creators, or brand ambassadors, to share their stories with style and confidence.…
Save Your Video Edit Styles Like Your Favorite Coffee Order
Discover how MarketScale's Saved Orders feature streamlines your video editing process by saving your preferred styles, ensuring brand consi
How MarketScale Supports HR in Talent Acquisition
In today’s competitive job market, finding talent that not only has the right skills but also aligns with company values is more crucial than ever. HR teams…
From Journalism to Digital Media Strategy: Alice Iversen’s Journey
At MarketScale, we believe that every professional brings a unique story and perspective that enriches our team. Today, we’re delighted to spotlight Alice…
Unlocking Company Culture with MarketScale Studio for HR Teams
In a competitive hiring landscape, attracting and retaining talent means showing off what makes your organization unique, your people and culture. MarketScale…
Honoring Breast Cancer Awareness: Tribute to Family & the Fight
October is Breast Cancer Awareness Month, a time to raise awareness, support survivors, and celebrate those we have loved and lost. At MarketScale, we’re…
The research, before everyone else has it.
One email a week: the data, benchmarks, and plays behind how the fastest-growing B2B teams produce content. No pitch.
No noise. Unsubscribe anytime.
See the strategy in action
Free plan
Turn your own experts into media like this.
You came for the ideas. You can publish them too. MarketScale is free at $0, not a trial: your team gets the tools to capture, produce, and distribute video, podcasts, and articles that buyers act on. No credit card, no demo required.
NPS +73 · 1,000+ creators · 38+ countries
What you get, free