Every B2B company is becoming a media company.
The strategy, the craft, and the results behind expert-led content for B2B teams building category authority in the AI era. Written with the operators, creators, and experts we put on the record.
- 01Content strategyTurning company expertise into a publishing engine.
- 02Production craftWhat makes buyers watch content instead of skip it.
- 03Scaling real expertise with AI, not replacing it.
- 04The programs, and the numbers behind them.
Latest stories
The Rise of Crowd-Generated Content in Transportation with Alto
As consumers become savvier and more discerning, authenticity in branding is increasingly essential. Crowd-generated content (CGC) is emerging as a key…
From Education to Entrepreneurship: A Conversation with Dasha McBride
On the most recent episode of Coffee Break, we were joined by the extraordinary Dasha McBride, a digital marketing maverick with a special knack for blending…
10 Ways UGC & CGC Are Disrupting Legacy Media in B2B Marketing
Welcome to the Era of Crowd-Driven Influence1. A Disruption Decades in the MakingThe shift from legacy media to user-generated content (UGC) and…
Editing on the Go: The Power of Mobile Video Editing Software
At MarketScale, we’re all about empowering people, whether they’re employees, creators, or brand ambassadors, to share their stories with style and confidence.…
Save Your Video Edit Styles Like Your Favorite Coffee Order
Discover how MarketScale's Saved Orders feature streamlines your video editing process by saving your preferred styles, ensuring brand consi
How MarketScale Supports HR in Talent Acquisition
In today’s competitive job market, finding talent that not only has the right skills but also aligns with company values is more crucial than ever. HR teams…
From Journalism to Digital Media Strategy: Alice Iversen’s Journey
At MarketScale, we believe that every professional brings a unique story and perspective that enriches our team. Today, we’re delighted to spotlight Alice…
Unlocking Company Culture with MarketScale Studio for HR Teams
In a competitive hiring landscape, attracting and retaining talent means showing off what makes your organization unique, your people and culture. MarketScale…
Honoring Breast Cancer Awareness: Tribute to Family & the Fight
October is Breast Cancer Awareness Month, a time to raise awareness, support survivors, and celebrate those we have loved and lost. At MarketScale, we’re…
MarketScale 101: Put the Power of the Crowd to Work for B2B
Date: Wednesday, 11/6 at 2 PM CT// Content is king. Making it feels hard. What if your crowd made it easy? Successful content, brands, and influencers today…
Introducing 'Mark as Complete' and 'Saved Orders'
Introducing 'Mark as Complete' and 'Saved Orders'
How FAIR DAY Elevated Company Culture with CGC, And You Can Too
Building strong company culture is more than just internal initiatives; it’s about creating moments that bring your team together and reflect your values. At…
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