Every B2B company is becoming a media company.
The strategy, the craft, and the results behind expert-led content for B2B teams building category authority in the AI era. Written with the operators, creators, and experts we put on the record.
- 01Content strategyTurning company expertise into a publishing engine.
- 02Production craftWhat makes buyers watch content instead of skip it.
- 03Scaling real expertise with AI, not replacing it.
- 04The programs, and the numbers behind them.
Latest stories
Why Zero Click Content May Be a B2B Marketer’s Best Tool
Last week, I was holding my daughter in my arms, pulling the “dad night shift” and doing my best to stay awake. In an effort to keep my eyes open, I found…
Unleashing In-House Testimonial Videos Without a Video Crew
Most business leaders ask us, "Can we have a professional videographer from your team to help us capture our client testimonials?" Upon closer consultation,…
The Rise of Crowd-Powered Platforms
In today’s fast-paced world, the companies that are truly dominating their industries all have one thing in common: they harness the power of the crowd. From…
Celebrating Innovation, Growth: The 2024 Dallas 100 Award Winners
The Dallas 100 Awards, presented annually by the SMU Cox School of Business's Caruth Institute for Entrepreneurship, honor the fastest-growing private…
2024's Election Cycle Showcases the Power of Nontraditional Media
The 2024 presidential election is over, and whether you’re celebrating or disappointed by the results, one undeniable takeaway is how much the media landscape…
How a Tire Company Became the World’s Most Prestigious Food Critic
Imagine the year is 1900. Cars are loud, rickety contraptions, rattling down dusty roads, and only about 3,000 of them exist in all of France. Édouard and…
Honoring Veterans: A Tribute to Those Who Served and Families
Today, we pause to honor and express our deepest gratitude to the men and women who have served in the U.S. armed forces. Their bravery, sacrifice, and…
The Rise of Crowd-Generated Content in Transportation with Alto
As consumers become savvier and more discerning, authenticity in branding is increasingly essential. Crowd-generated content (CGC) is emerging as a key…
From Education to Entrepreneurship: A Conversation with Dasha McBride
On the most recent episode of Coffee Break, we were joined by the extraordinary Dasha McBride, a digital marketing maverick with a special knack for blending…
10 Ways UGC & CGC Are Disrupting Legacy Media in B2B Marketing
Welcome to the Era of Crowd-Driven Influence1. A Disruption Decades in the MakingThe shift from legacy media to user-generated content (UGC) and…
Editing on the Go: The Power of Mobile Video Editing Software
At MarketScale, we’re all about empowering people, whether they’re employees, creators, or brand ambassadors, to share their stories with style and confidence.…
Save Your Video Edit Styles Like Your Favorite Coffee Order
Discover how MarketScale's Saved Orders feature streamlines your video editing process by saving your preferred styles, ensuring brand consi
The research, before everyone else has it.
One email a week: the data, benchmarks, and plays behind how the fastest-growing B2B teams produce content. No pitch.
No noise. Unsubscribe anytime.
See the strategy in action
Free Trial
Try the MarketScale platform free. No demo required.
Start a free trial of MarketScale for qualifying companies. Record your experts, organize your footage, and draft content with AI. No credit card, no demo required.
NPS +73 · 1,000+ creators · 38+ countries
What your free trial includes