Every B2B company is becoming a media company.
The strategy, the craft, and the results behind expert-led content for B2B teams building category authority in the AI era. Written with the operators, creators, and experts we put on the record.
- 01Content strategyTurning company expertise into a publishing engine.
- 02Production craftWhat makes buyers watch content instead of skip it.
- 03Scaling real expertise with AI, not replacing it.
- 04The programs, and the numbers behind them.
Latest stories
The Hidden Power of Experts: Turning Employees into Creators
The Hidden Power of Your Internal Experts: How to Turn Employees Into Content CreatorsB2B marketing has traditionally relied on highly curated thought…
How Brands Are Using Guided UGC to Drive Engagement and Sales
User-generated content (UGC) has long been a powerful tool for brands aiming to build trust, drive engagement, and convert leads. However, traditional UGC…
Why B2B Brands Must Rethink Thought Leadership Today
Traditional B2B thought leadership has long been characterized by meticulously crafted white papers, polished executive insights, and carefully controlled…
B2B Creator Economy: Embracing TikTok-Style Thought Leadership
The rise of TikTok and short-form video isn’t just for Gen Z, it’s redefining B2B marketing. LinkedIn, YouTube Shorts, and even industry-specific content hubs…
The Power of Guided UGC: Redefining Onsite B2B Video Production
At MarketScale, we’ve often drawn an artificial distinction between onsite video productions and user-generated content (UGC) collected through our platform.…
UGC for B2B: How DataScan Turned NRF into a Content Powerhouse
90903_MarketScale_UGC for B2B with Mr. Matt The Boss Moss_V3 Trade shows are where innovation meets opportunity, and Datascan seized the moment at NRF with…
The Super Bowl: Where B2B Brands Win Big Without a Commercial
Super Bowl LIX is set, and it’s a matchup that has football fans and business leaders buzzing, the Kansas City Chiefs and the Philadelphia Eagles, facing off…
Marketing to B2B Buyers: UGC Simplifies Complex Decisions
Simplify B2B marketing with UGC. Build trust, personalize campaigns, and transform buyer journeys with MarketScale's innovative tools.
How User-Generated Content Drives Design Conveyor Systems
Over the past four years, DCS has skillfully transitioned from an agency-style campaign to incorporating its own employees in video content.
UGC in B2B Retail: The Sephora Effect and Lessons for Companies
From YouTube tutorials to Instagram posts featuring product hauls, Sephora tapped into the power of authenticity, building trust and engagem
How UGC is Revolutionizing Science-to-Business (S2B) Marketing
Transform S2B marketing with UGC: amplify credibility, engage researchers, and drive innovation through authentic user stories.
New Year, New Opportunities: The Future of UGC in B2B Marketing
Start 2025 strong! Explore how user-generated content boosts trust, engagement, and results in B2B marketing.
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