Every B2B company is becoming a media company.
The strategy, the craft, and the results behind expert-led content for B2B teams building category authority in the AI era. Written with the operators, creators, and experts we put on the record.
- 01Content strategyTurning company expertise into a publishing engine.
- 02Production craftWhat makes buyers watch content instead of skip it.
- 03Scaling real expertise with AI, not replacing it.
- 04The programs, and the numbers behind them.
Latest stories
Transforming B2B Marketing: Turning Customers into Fans
Discover how 'Transforming B2B Marketing: Turning Customers into Fans and Communities into Catalysts' can revolutionize your strategy. Learn
UGC for B2B: What Super Bowl 59 Taught Us About UGC
What Super Bowl 59 Taught Us About UGCThe Super Bowl is more than just a game, it’s a cultural moment, a once-in-a-lifetime experience for many fans, and an…
How Tesla Used UGC to Build a Marketing Machine
How Tesla Hacked UGC to Create a Marketing Machine (Without Spending on Ads)
The Hidden Power of Experts: Turning Employees into Creators
The Hidden Power of Your Internal Experts: How to Turn Employees Into Content CreatorsB2B marketing has traditionally relied on highly curated thought…
How Brands Are Using Guided UGC to Drive Engagement and Sales
User-generated content (UGC) has long been a powerful tool for brands aiming to build trust, drive engagement, and convert leads. However, traditional UGC…
Why B2B Brands Must Rethink Thought Leadership Today
Traditional B2B thought leadership has long been characterized by meticulously crafted white papers, polished executive insights, and carefully controlled…
B2B Creator Economy: Embracing TikTok-Style Thought Leadership
The rise of TikTok and short-form video isn’t just for Gen Z, it’s redefining B2B marketing. LinkedIn, YouTube Shorts, and even industry-specific content hubs…
The Power of Guided UGC: Redefining Onsite B2B Video Production
At MarketScale, we’ve often drawn an artificial distinction between onsite video productions and user-generated content (UGC) collected through our platform.…
UGC for B2B: How DataScan Turned NRF into a Content Powerhouse
90903_MarketScale_UGC for B2B with Mr. Matt The Boss Moss_V3 Trade shows are where innovation meets opportunity, and Datascan seized the moment at NRF with…
The Super Bowl: Where B2B Brands Win Big Without a Commercial
Super Bowl LIX is set, and it’s a matchup that has football fans and business leaders buzzing, the Kansas City Chiefs and the Philadelphia Eagles, facing off…
Marketing to B2B Buyers: UGC Simplifies Complex Decisions
Simplify B2B marketing with UGC. Build trust, personalize campaigns, and transform buyer journeys with MarketScale's innovative tools.
How User-Generated Content Drives Design Conveyor Systems
Over the past four years, DCS has skillfully transitioned from an agency-style campaign to incorporating its own employees in video content.
The research, before everyone else has it.
One email a week: the data, benchmarks, and plays behind how the fastest-growing B2B teams produce content. No pitch.
No noise. Unsubscribe anytime.
See the strategy in action
Free plan
Turn your own experts into media like this.
You came for the ideas. You can publish them too. MarketScale is free at $0, not a trial: your team gets the tools to capture, produce, and distribute video, podcasts, and articles that buyers act on. No credit card, no demo required.
NPS +73 · 1,000+ creators · 38+ countries
What you get, free