Every B2B company is becoming a media company.
The strategy, the craft, and the results behind expert-led content for B2B teams building category authority in the AI era. Written with the operators, creators, and experts we put on the record.
- 01Content strategyTurning company expertise into a publishing engine.
- 02Production craftWhat makes buyers watch content instead of skip it.
- 03Scaling real expertise with AI, not replacing it.
- 04The programs, and the numbers behind them.
Latest stories
Embracing Decentralized Media in B2B Strategies
The way we consume content is changing. With the rise of decentralized media platforms, control is shifting away from traditional gatekeepers and into the…
Your Box Files, Instantly in Studio – No Hassle, No Delays
Managing media has never been easier, connect your Box account and upload files directly into Studio without extra steps or transfers.
The Power of Lighting: Elevate Any Production Anywhere
Sometimes, the most visually striking productions don’t start in grand studios or cinematic locations. Instead, they’re built through expert lighting,…
"Y’all Street": What the NYSE’s Move to Texas Means for Business
The New York Stock Exchange (NYSE) is making a bold move, literally. Announced earlier this week, the NYSE is launching NYSE Texas, relocating its 143-year-old…
Transforming B2B Marketing: Turning Customers into Fans
Discover how 'Transforming B2B Marketing: Turning Customers into Fans and Communities into Catalysts' can revolutionize your strategy. Learn
UGC for B2B: What Super Bowl 59 Taught Us About UGC
What Super Bowl 59 Taught Us About UGCThe Super Bowl is more than just a game, it’s a cultural moment, a once-in-a-lifetime experience for many fans, and an…
How Tesla Used UGC to Build a Marketing Machine
How Tesla Hacked UGC to Create a Marketing Machine (Without Spending on Ads)
The Hidden Power of Experts: Turning Employees into Creators
The Hidden Power of Your Internal Experts: How to Turn Employees Into Content CreatorsB2B marketing has traditionally relied on highly curated thought…
How Brands Are Using Guided UGC to Drive Engagement and Sales
User-generated content (UGC) has long been a powerful tool for brands aiming to build trust, drive engagement, and convert leads. However, traditional UGC…
Why B2B Brands Must Rethink Thought Leadership Today
Traditional B2B thought leadership has long been characterized by meticulously crafted white papers, polished executive insights, and carefully controlled…
B2B Creator Economy: Embracing TikTok-Style Thought Leadership
The rise of TikTok and short-form video isn’t just for Gen Z, it’s redefining B2B marketing. LinkedIn, YouTube Shorts, and even industry-specific content hubs…
The Power of Guided UGC: Redefining Onsite B2B Video Production
At MarketScale, we’ve often drawn an artificial distinction between onsite video productions and user-generated content (UGC) collected through our platform.…
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