Every B2B company is becoming a media company.
The strategy, the craft, and the results behind expert-led content for B2B teams building category authority in the AI era. Written with the operators, creators, and experts we put on the record.
- 01Content strategyTurning company expertise into a publishing engine.
- 02Production craftWhat makes buyers watch content instead of skip it.
- 03Scaling real expertise with AI, not replacing it.
- 04The programs, and the numbers behind them.
Latest stories
From Autopilot to Impact: B2B Execs Use UGC to Stay Relevant
Why Modern Leaders Are Embracing UGC on LinkedIn, Podcasts, and Industry DiscussionsFor years, B2B executives have relied on polished corporate messaging,…
Why B2B Buyers Trust UGC More Than Marketing & How to Use It
The Power of Trust in B2B PurchasingB2B buyers today are more skeptical than ever. Traditional marketing messages, no matter how well-crafted, often fail to…
From Control to Community: Why Big Brands Must Embrace UGC
In MarketScale’s latest episode of UGC For B2B, From Control to Community: Why Big Brands Struggle with UGC, Alice Iversen and Bridget Benedetti explore one…
From Lead to Fan: How UGC Drives the Modern B2B Journey
B2B marketing has long relied on carefully curated content, polished product messaging, and highly structured campaigns. But today’s buyers, empowered,…
The Secret to B2B Virality: How UGC Changes the Game
In an era where content saturation is at its peak, B2B brands face an uphill battle to cut through the noise. Yet, some brands are thriving, achieving…
Why No One Trusts Your Case Studies (And Why UGC is the Fix)
Case studies should be the ultimate B2B flex. They should prove that your product actually delivers. But let’s be real, most case studies are
Why the Best B2B Brands Act More Like Media Companies
B2B marketing is evolving, and the brands that are thriving today aren’t just selling products or services, they’re building audiences. The days of one-off…
UGC for B2B: UGC & Sales - The Power of Authenticity
In the latest episode of UGC for B2B, host Nicole Schram engages in a compelling conversation with Ray Novak, Senior Sales Manager at Icom Radio, to delve…
Embracing Decentralized Media in B2B Strategies
The way we consume content is changing. With the rise of decentralized media platforms, control is shifting away from traditional gatekeepers and into the…
Your Box Files, Instantly in Studio – No Hassle, No Delays
Managing media has never been easier, connect your Box account and upload files directly into Studio without extra steps or transfers.
The Power of Lighting: Elevate Any Production Anywhere
Sometimes, the most visually striking productions don’t start in grand studios or cinematic locations. Instead, they’re built through expert lighting,…
"Y’all Street": What the NYSE’s Move to Texas Means for Business
The New York Stock Exchange (NYSE) is making a bold move, literally. Announced earlier this week, the NYSE is launching NYSE Texas, relocating its 143-year-old…
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