Every B2B company is becoming a media company.
The strategy, the craft, and the results behind expert-led content for B2B teams building category authority in the AI era. Written with the operators, creators, and experts we put on the record.
- 01Content strategyTurning company expertise into a publishing engine.
- 02Production craftWhat makes buyers watch content instead of skip it.
- 03Scaling real expertise with AI, not replacing it.
- 04The programs, and the numbers behind them.
Latest stories
The Women Who Built the Future of UGC
User-generated content isn’t just a marketing strategy, it’s a movement that has reshaped industries, redefined storytelling, and given a platform to voices…
Hiring Top B2B Talent: Why UGC Is the New Employer Branding
In the competitive world of B2B hiring, attracting and retaining top-tier talent has become more challenging than ever. Traditional employer branding…
Why Some B2B Tech Products Fail: Ignoring UGC Insights
B2B tech companies invest heavily in product development, customer research, and strategic marketing. Yet despite these efforts, some products still fail to…
10 UGC Growth Tactics B2B Companies Are Ignoring
User-generated content (UGC) isn’t just for B2C brands. In fact, B2B companies can harness UGC to build trust, enhance credibility, and accelerate growth.…
From Autopilot to Impact: B2B Execs Use UGC to Stay Relevant
Why Modern Leaders Are Embracing UGC on LinkedIn, Podcasts, and Industry DiscussionsFor years, B2B executives have relied on polished corporate messaging,…
Why B2B Buyers Trust UGC More Than Marketing & How to Use It
The Power of Trust in B2B PurchasingB2B buyers today are more skeptical than ever. Traditional marketing messages, no matter how well-crafted, often fail to…
From Control to Community: Why Big Brands Must Embrace UGC
In MarketScale’s latest episode of UGC For B2B, From Control to Community: Why Big Brands Struggle with UGC, Alice Iversen and Bridget Benedetti explore one…
From Lead to Fan: How UGC Drives the Modern B2B Journey
B2B marketing has long relied on carefully curated content, polished product messaging, and highly structured campaigns. But today’s buyers, empowered,…
The Secret to B2B Virality: How UGC Changes the Game
In an era where content saturation is at its peak, B2B brands face an uphill battle to cut through the noise. Yet, some brands are thriving, achieving…
Why No One Trusts Your Case Studies (And Why UGC is the Fix)
Case studies should be the ultimate B2B flex. They should prove that your product actually delivers. But let’s be real, most case studies are
Why the Best B2B Brands Act More Like Media Companies
B2B marketing is evolving, and the brands that are thriving today aren’t just selling products or services, they’re building audiences. The days of one-off…
UGC for B2B: UGC & Sales - The Power of Authenticity
In the latest episode of UGC for B2B, host Nicole Schram engages in a compelling conversation with Ray Novak, Senior Sales Manager at Icom Radio, to delve…
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